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* When did you/your family last visit Alton Towers Resort?

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* What is your postcode?

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* Do you have a Merlin Annual Pass or Alton Towers Season Pass?

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* If you do not have a Merlin Annual Pass or Alton Towers Season Pass, what type of ticket would you typically purchase to visit Alton Towers Resort?

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* On average, how many times do you visit Alton Towers Resort each year?

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* Have you ever visited Alton Towers Resort's seasonal events? Select as appropriate.

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* In the past 5 years have you ever visited a special event anywhere other than Alton Towers Resort? If yes, which of the following, if any have you visited?

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