At Home Fitness
There is an opportunity to reach consumers via at-home/on-the-go fitness technologies & apps by creating partnerships that would allow users to buy supplement and nutrition goods through the platforms (Peloton, Strava etc.). Where users allow their data to be shared with us, these offerings could be personalised based on your specific exercise routines, recovery times and more.

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* 2. What do you like about it and why? 

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* 3. What do you dislike about it and why?

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Gaming & eSports
The gaming and eSports sector have seen a huge amount of growth in the last few years. Consumable items, in-game events and physical-purchase linked in-game rewards have traditionally been limited to other software services (like Twitch) or high-fashion brands (such as Gucci and LVMH). There is an opportunity to connect with this set of highly engaged consumers through the creation of digital products and campaigns. Consumer could access exclusive competitions in their favourite games, purchase in-game items, reward physical item-purchase with in-game boosts and connect more broadly within this ecosystem.

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* 10. How likely are you to use/pay for a service like this on a scale of  0-10?

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Employee Benefits
Employee benefits have seen a boom in participation and activation over the course of the pandemic as employers seek to create a working environment more aligned to positive health and mental wellbeing. Nutrition is an often-overlooked potential benefit that could be accessed through these schemes. There is an opportunity to offer an employee sports nutrition ‘starter package’ that has product and accompanying educational content as well as access to an evergreen discount code for the period of the customers employment at participating companies.

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Digital Journals
There is an opportunity for a single aggregated platform where users can link all of their connected devices and training apps into a single unified system. This would allow users to have more flexibility over the input to these systems and track planned workouts vs true outcomes (through analytical data already in use by many of you). Through this system, users could gain a more holistic view of their overall fitness and receive personalised recommendations for nutrition and supplements based on their real exercise.

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