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Programme of Study:   Business Management Marketing
Dissertation Title: The Role of Digital Media: The Use of Blogs as Marketing Tool in the Fashion Industry

Dear Participant,

You are being invited to take part in a research study. Before you decide whether to participate, it is important for you to understand why the research is being done and what it will involve. Please take time to read the following information carefully and ask us if there is anything that is not clear or if you would like more information. Take time to decide whether or not you wish to take part.

What is the purpose of the study?

-       The purpose is to identify the role and impact of blogs in the fashion industry
-       You are being asked to take part in this questionnaire as your answers may be very valuable to my dissertation study. Personal data (age, gender, occupation etc.) are to be collected as part of the research.

What will I have to do if I take part?

-       You will have to answer 11 questions that should not take you longer than 10 minutes.

What are the possible disadvantages or risks of taking part?

-       There is no possible risk of taking part int his questionnaire.

Do I have to take part?

You are under no obligation to participate in this study. If you do decide to take part, you are free to withdraw at any time without giving a reason. If you do not take part or withdraw from the study at a later date, it will not disadvantage you.  Except in the case of partially completed, anonymous on-line questionnaires, all data related to your responses will also be safely destroyed unless you state otherwise. Submission of a partially completed or fully completed questionnaire implies consent to participate in the study and you will be unable to withdraw your data.