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* 1. Who are you?

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* 2. Distiller of the Year
A distillery or distilling company that has displayed significant commercial, product or personnel developments in the past 12 months

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* 3. Craft Producer of the Year
An independently owned distillery that uses a combination of traditional and innovative methods to distil and bottle its own product on-site. Annual sales should be no more than 52,000 cases (and need to be provided as part of the entry process).

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* 4. Brand Innovator of the Year
A company that has shown particular product innovation in the past 12 months

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* 5. Visitor Attraction of the Year
A venue that has excelled in informing, educating and entertaining consumers in the last 12 months with particular consideration made of visitor numbers and new developments in the year.

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* 6. Visitor Attraction Manager of the Year
A manager that excels in their property and provides the very highest level of customer care

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* 7. Master Distiller/Blender of the Year
A highly skilled individual who is responsible for all aspects of whisky production from the raw materials through to the final cask selection, blending, determining the house style and maintaining the quality of the product

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* 8. Distillery Manager of the Year
A manager that has made a significant contribution to their business, products and community

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* 9. American Whiskey Brand Ambassador of the Year
An individual who has excelled in promoting both their own American whiskey brands and the category, expanding their brand’s reach and exposure beyond the conventional ranges and / or methods

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* 10. Irish Whiskey Brand Ambassador of the Year
An individual who has excelled in promoting both their own Irish whiskey brands and the category, expanding their brand’s reach and exposure beyond the conventional ranges and / or methods

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* 11. World Whisky Brand Ambassador of the Year
An individual who has excelled in promoting both their own whisky brands (excluding American, Irish and Scotch) and the category, expanding their brand’s reach and exposure beyond the conventional ranges and / or methods

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* 12. Scotch Whisky Ambassador of the Year
An individual who has excelled in promoting both their own Scotch whisky brands and the category, expanding their brand’s reach and exposure beyond the conventional ranges and / or methods

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* 13. Single Outlet Retailer of the Year
A single store retailer that has displayed particular excellence in range, customer service and innovation in the last 12 months

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* 14. Multiple Outlets Retailer of the Year
A retailer with more than one store within the defined region that has displayed particular excellence in range, customer service and innovation consistently across all of their stores in the last 12 months

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* 15. Travel Retailer of the Year
A travel retail store or group of stores selling products to international travellers that has consistently displayed excellence in range, value for money, customer service, exclusivity of products and innovation in the last 12 months

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* 16. Online Retailer of the Year
An online retail experience that has displayed particular excellence in range, customer service and innovation in the last 12 months. The region in which they can be judged is the headquarters of their company.

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* 17. Supermarket of the Year
A supermarket group that has displayed particular excellence in range, value for money, customer service, exclusivity of products and innovation in the last 12 months

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* 18. Bar of the Year
A single establishment whisky bar.

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* 19. Bar Group of the Year
A group of bars, with establishments across a country.

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* 20. Hotel Bar of the Year
A whisky bar situated within the premises of a hotel.

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* 21. Bartender of the Year

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* 22. Bar Chef of the Year

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* 23. General Manager of the Year

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* 24. Food Beverage Manager of the Year

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