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1. Which of the following best describes your current relationship status?

Married

Widowed

Divorced

Separated

In a domestic partnership or civil union

Single, but cohabiting with a significant other

Single, never married

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2. Who makes financial decisions for your household?

Me alone

Joint decision between myself and someone else (e.g. partner)

My partner alone

Other (please specify)

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3. Which of the following statements best describes your feeling towards financial investments (e.g ISAs)? (Tick all that apply)

I have considered/ made a financial investment in the past

I would consider making a financial investment in the future

I am currently considering/ making a financial investment

I would not consider making a financial investment

Don't know/ Don't make financial decisions

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4. How confident, if at all, do you feel in your knowledge of the following financial products?

	Very confident	Quite confident	Neither confident nor unconfident	Not very confident	Not at all confident	Don't know/ haven't heard of this
Pensions	Pensions Very confident	Pensions Quite confident	Pensions Neither confident nor unconfident	Pensions Not very confident	Pensions Not at all confident	Pensions Don't know/ haven't heard of this
Life insurance	Life insurance Very confident	Life insurance Quite confident	Life insurance Neither confident nor unconfident	Life insurance Not very confident	Life insurance Not at all confident	Life insurance Don't know/ haven't heard of this
Investments	Investments Very confident	Investments Quite confident	Investments Neither confident nor unconfident	Investments Not very confident	Investments Not at all confident	Investments Don't know/ haven't heard of this

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5. If you were looking for insurance, how likely, if at all would you be to consider the following companies?

	Very likely	Quite likely	Neither likely nor unlikely	Not very likely	Not all likely	Don't know
NFU Mutual	NFU Mutual Very likely	NFU Mutual Quite likely	NFU Mutual Neither likely nor unlikely	NFU Mutual Not very likely	NFU Mutual Not all likely	NFU Mutual Don't know
Zurich	Zurich Very likely	Zurich Quite likely	Zurich Neither likely nor unlikely	Zurich Not very likely	Zurich Not all likely	Zurich Don't know
Scottish Widows	Scottish Widows Very likely	Scottish Widows Quite likely	Scottish Widows Neither likely nor unlikely	Scottish Widows Not very likely	Scottish Widows Not all likely	Scottish Widows Don't know
Aviva	Aviva Very likely	Aviva Quite likely	Aviva Neither likely nor unlikely	Aviva Not very likely	Aviva Not all likely	Aviva Don't know

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6. Which, if any, of the following do you own? (Tick all that apply)

Smartphone

Tablet device

Desktop/Laptop

Macbook

None of these

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7. How often do you use the internet?

Every day

A few times per week

Once a week or less often

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8. How many children (aged under 18) live in your household?

None

One

Two

Three or more

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9. Please tell us which of the following best describes the occupation of the person who contributes the most money to your household. You might not be able to find an exact description, so please select the one nearest to these examples.

Higher Managerial, administrative or professional (e.g. Senior Manager or Senior Administrator, Company Director, Finance Manager, Personnel Manager, Senior Sales Manager, Senior Local Government Officer, Doctor, Accountant, Lawyer/Barrister)

Intermediate Managerial, administrative or professional (e.g. School Teacher, University Lecturer, Systems Analyst, Middle Management, work that requires degree-level qualifications)

Supervisory, clerical and junior managerial, administrative or professional (e.g. Clerical, Sales or Services, Foreman or Supervisors of other workers)

Skilled Manual Worker with training or apprenticeship (e.g. Plumber, Electrician, Fitter, Train Driver, Cook, Hairdresser, etc)

Semi-skilled or unskilled Manual Worker (e.g. Machine Operator, Assembler, Postman, Waiter/Waitress, Cleaners, Labourer, Driver, Bar-worker, Call Centre Worker, etc)

Casual Worker (e.g. Cleaner, Dustman, etc)

Unemployed/Currently not working

SAHP

Retired

Full Time Student

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10. Roughly, what is your average household yearly income?

£25,000 or under

£25,001 - £50,000

£50,001- £75,000

£75,001 - £100,000

Over £100,000

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11. In terms of your family income which of the following applies to you?

We are a single income family

We are a dual income family

Other (please specify)

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