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* 1. What is your first action when landing on a clothing store’s website?

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* 2. If you selected none of the above, could you explain below?

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* 3. Think to the last time you shopped for clothes online. What was the name of the store? 

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* 4. How was your experience on this store?

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* 5. If you had a negative experience, could you explain why in a short sentence?

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* 6. When browsing products, what are the most important factors for you? Select 1–3 options.

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* 7. Do you often shop on the SHEIN.CO.UK website? 

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* 8. If you answered yes, is there anything that frustrates you when shopping on the SHEIN.CO.UK website?

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* 9. What would you add to the homepage of SHEIN.CO.UK to improve your shopping experience?

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* 10. Is there anything you would change to improve the SHEIN.CO.UK?

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