Concept testing

Question Title

* 1. Would you shop from sustainable brands?

Yes

Question Title

* 2. What do you look for when shopping for Sustainable clothing?

Question Title

* 3. What kind of clothes come to your mind when you think of sustainable fashion?

Question Title

* 4. Do you like it when your clothes get noticed?

Yes

Question Title

* 5. Would you be willing to buy sustainable clothes if they were more 'fun', 'eccentric' and 'flamboyant' looking? What is your definition of fun, eccentric and flamboyant style?

Yes

maybe

Your definition of fun and flamboyant style

Question Title

* 6. What are the barriers you face when shopping for sustainable fashion? (choose all that are applicable)

Price

style

Availability and accessibility of clothes resembling your style

Transparency

Other (please specify)

Question Title

* 7. Name and describe a clothing item that brings joy to you.

Question Title

* 8. Do you shop according to trends or according to your personal style?

Trends

Personal style

Other (please specify)

Question Title

* 9. 'Elevated casual' clothing means taking a casual/ comfortable look and elevating it with a few additional pieces or adjustments.
Do you already do this or would you be interested in elevated pieces that add a little bit of joy to your daily outfits?

I already do this

I would be interested in adding a bit of joy to my outfits

Question Title

* 10. What kind of additional pieces would you elevate your casual outfit with? (Tick as many applicable)

Jackets/ coats

Colours (pls specify what colours in the box below)

Prints (what kind of prints? specify in the box below)

Dresses

Bag

Shoes

Jewellery

Other (please specify)

Concept testing

Question Title

* 1. Would you shop from sustainable brands?

Question Title

* 2. What do you look for when shopping for Sustainable clothing?

Question Title

* 3. What kind of clothes come to your mind when you think of sustainable fashion?

Question Title

* 4. Do you like it when your clothes get noticed?

Question Title

* 5. Would you be willing to buy sustainable clothes if they were more 'fun', 'eccentric' and 'flamboyant' looking? What is your definition of fun, eccentric and flamboyant style?

Question Title

* 6. What are the barriers you face when shopping for sustainable fashion? (choose all that are applicable)

Question Title

* 7. Name and describe a clothing item that brings joy to you.

Question Title

* 8. Do you shop according to trends or according to your personal style?

Question Title

* 9. 'Elevated casual' clothing means taking a casual/ comfortable look and elevating it with a few additional pieces or adjustments. Do you already do this or would you be interested in elevated pieces that add a little bit of joy to your daily outfits?

Question Title

* 10. What kind of additional pieces would you elevate your casual outfit with? (Tick as many applicable)

* 9. 'Elevated casual' clothing means taking a casual/ comfortable look and elevating it with a few additional pieces or adjustments.
Do you already do this or would you be interested in elevated pieces that add a little bit of joy to your daily outfits?