Welcome to the Gold Standard 1.1 e-learning exercise


The Gold Standard is the number one symbol of quality in the online advertising industry, embodying IAB UK’s commitment to building a sustainable future for digital advertising. Gold Standard certified companies are dedicated to ensuring brand safety and preventing ad fraud, as well as working to improve the user experience. 

Whether you’re a Gold Standard beginner or need to fill some gaps in your knowledge, this short e-learning exercise covers all you need to know.

Watch the introduction film, followed by three short explainers, and then answer a few questions on each. You’ll be a Gold Standard expert before you know it!

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Please enter your information so we can contact you about future updates to the Gold Standard

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Are you happy for us to send you communications related to the Gold Standard?

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On a scale of 1 - 5 how well do you understand the Gold Standard initiative? 

Page1 / 5
20% of survey complete.