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GO! Southampton, the Business Improvement District for Southampton City Centre, intends to go to ballot in 2021 to secure the mandate and investment to continue for a further five years. Our mission is to strive to continuously improve the city centre by delivering relevant services, providing a voice for our businesses, influencing strategy and being a catalyst for positive change.

With almost 5 years under our belt and a track record of making things happen, GO! Southampton has earned its place as a credible contributor to the success of the City Centre. As we near the end of our first five year term we are now seeking your feedback and suggestions to assist us in preparing our proposal for 2022-27.

In October 2021, along with all eligible businesses in the BID area, you will be invited to vote on whether you would like GO! Southampton to continue for a further five years. Without your support and a majority YES vote at the ballot, GO! Southampton will be wound down and all of the services and projects it delivers will come to an end.

Your views are crucial and will help us to present the strongest case possible for another five years. Please back GO! Southampton by taking a few minutes to complete this survey and tell us what you want.

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* 1. About you

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* 2. What are your overall impressions of GO! Southampton BID?

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* 3. Are you aware of the services that the BID provides?

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* 4. The BID carries out activities within the following themes:

Better Marketing and Events
Through better marketing GO! Southampton focuses on raising Southampton’s profile as a visitor destination, creating clear levy payer communications, and supporting the wider events strategy.

Stronger Business
Under this theme the BID helps its members to increase skills, knowledge and business contacts, and to reduce costs. It also lobbies to make future Southampton a better place for business.

A Great City Centre Experience
GO! Southampton works with Southampton City Council and Hampshire Constabulary to manage the city centre environment to help make the city a cleaner and safer environment. In addition to improving transport and access to the city.

Below is a list of some of the key events and services the BID has delivered over the last few years. How beneficial do you feel these are?

  Very beneficial A little beneficial Not at all beneficial I am not aware of it N/A
Southampton Business Crime Partnership/ Licensing Link
Support from our Security Wardens
Crime Prevention Support
Additional Cleansing (incl. graffiti removal and hot washing)
Recycling Scheme with 50% discount
Support from our Ranger Team
COVID - 19 Business Support
City Networking Events
Business Cost Saving Scheme (incl. Merchant fees, energy & telecoms savings)
Promotions via the Visit Southampton Website and Social Media
Seasonal Trails for Families 
Large Scale Events incl. Seaside in the Square and Christmas Lights Switch On
Sector Based Events incl. Foodie Fortnight, Cocktail Week, Coffee Week
Southampton Inside Out - Pilot Outdoor Dining Scheme in Bedford Place/Carlton Place
Bid to become UK City of Culture 2025
Business Representation in the City

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* 5. Are you aware that the BID board and project "theme groups" are made up of volunteer businesses?

GO! Southampton is run by businesses for businesses. Board members are elected each year at our AGM and other businesses get involved in “theme groups” who work on particular issues. The board manages a paid staff team who make sure the BID’s vision becomes reality. Contact the BID team at if you would like to discuss getting more involved.

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* 6. To what extent has the COVID-19 pandemic affected the future viability of your business?

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* 7. What more should GO! Southampton be doing to support businesses through this difficult situation? (You can see our current COVID recovery plan here)

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