Exploring Parents in Media and Advertising Survey

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* 1. Are you a parent/ guardian or carer? (If 'no', unfortunately you do not qualify to complete this survey)

Yes

Prospective parent

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* 2. Please fill out your details

Name

Company

Job Title

Country

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* 3. Type of company:

Agency

Technology Vendor

Media Owner

Brand

Industry Association or Press

Other (please specify)

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* 4. Which of the following best describes your level of seniority? Please choose one.

Owner

Partner

C-Suite

Vice President

Director

Manager

Senior

Individual Contributor

Entry level

Trainee

Unpaid

Other (please specify)

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* 5. Which of the following most accurately describes you?

Female

Male

Non- binary

Transgender

Intersex

I would prefer not to say

Other (please specify)

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* 6. How many children are in your household?

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* 7. How old are the children in your household? Tick all that apply

Under a year old

1 to 4 years old

5 to 9 years old

10 to 14 years old

15 to 17 years old

18+

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* 8. Does your company offer statutory paternity leave or additional leave?

Statutory

Additional leave

Carer leave

Unsure

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* 9. Does your company offer statutory maternity leave or additional leave?

Statutory

Additional leave

Carer leave

Unsure

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* 10. Did you take maternity/ paternity/ carer leave?

Yes

If so, what year did you most recently take leave?

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* 11. If so, how long did you take?

0-3 months

3-6 months

6-9 months

9-12 months

12 months plus

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* 12. Did you split maternity/ paternity/ parental leave with your partner?

Yes (Please provide details, was it easy to navigate sharing leave?)

No (Please provide details, was this something you considered?)

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* 13. Are you currently working decreased hours/ flexible working? If yes, please specify your agreement

Yes - 4 days a week

Yes - 3 days a week

Yes - 2 days a week

Yes - Reduced hours (please detail)

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* 14. Please read the statements below and indicate how strongly you agree or disagree with each

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree	Unsure
I can have an open conversation with my employer about my working arrangements	I can have an open conversation with my employer about my working arrangements Strongly disagree	I can have an open conversation with my employer about my working arrangements Disagree	I can have an open conversation with my employer about my working arrangements Neither agree nor disagree	I can have an open conversation with my employer about my working arrangements Agree	I can have an open conversation with my employer about my working arrangements Strongly agree	I can have an open conversation with my employer about my working arrangements Unsure
Having a family has negatively impacted my career	Having a family has negatively impacted my career Strongly disagree	Having a family has negatively impacted my career Disagree	Having a family has negatively impacted my career Neither agree nor disagree	Having a family has negatively impacted my career Agree	Having a family has negatively impacted my career Strongly agree	Having a family has negatively impacted my career Unsure
I have considered leaving my career to get a better work life balance	I have considered leaving my career to get a better work life balance Strongly disagree	I have considered leaving my career to get a better work life balance Disagree	I have considered leaving my career to get a better work life balance Neither agree nor disagree	I have considered leaving my career to get a better work life balance Agree	I have considered leaving my career to get a better work life balance Strongly agree	I have considered leaving my career to get a better work life balance Unsure
I have struggled with imposter syndrome since becoming a parent	I have struggled with imposter syndrome since becoming a parent Strongly disagree	I have struggled with imposter syndrome since becoming a parent Disagree	I have struggled with imposter syndrome since becoming a parent Neither agree nor disagree	I have struggled with imposter syndrome since becoming a parent Agree	I have struggled with imposter syndrome since becoming a parent Strongly agree	I have struggled with imposter syndrome since becoming a parent Unsure
Networking events are an important part of progression in the industry	Networking events are an important part of progression in the industry Strongly disagree	Networking events are an important part of progression in the industry Disagree	Networking events are an important part of progression in the industry Neither agree nor disagree	Networking events are an important part of progression in the industry Agree	Networking events are an important part of progression in the industry Strongly agree	Networking events are an important part of progression in the industry Unsure
I have missed out on industry events due to family commitments	I have missed out on industry events due to family commitments Strongly disagree	I have missed out on industry events due to family commitments Disagree	I have missed out on industry events due to family commitments Neither agree nor disagree	I have missed out on industry events due to family commitments Agree	I have missed out on industry events due to family commitments Strongly agree	I have missed out on industry events due to family commitments Unsure

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* 15. What do you think are the most important factors for working parents/ carers? Please select top three.

Increase maternity/paternity pay

Flexible working hours or core hours

Flexible reintroduction to the workplace (i.e. allocated extra days off in the first few months)

Childcare support, including childcare on site for functions and childcare allowances

Mentor/ carer support on return

KIT days/ structure

Other (please specify)

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* 16. What times work best for you for networking/ industry events?

Early morning (Pre-9am)

Morning (9am-2pm)

Lunch (12-2pm)

Afternoon (2pm-5pm)

Evening (5pm onwards)

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* 17. How is your working arrangement formalised?

Official company policy

Formal arrangement with manager

Informal arrangement with manager

Flexible arrangement (e.g. being able to leave & to work when possible)

Formalised arrangements (fixed hours)

Other (please specify)

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* 18. There are many ways that the industry could support working parents at events, which of the below would you like to see? Tick all that apply.

Better online networking opportunities

Central location, easily accessible by mainline train stations

Licensed childcare provided on site at major events

Child friendly events

More events for shorter periods of time during the day, taking into consideration drop off and pick up times

Other (please specify)

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* 19. We know that all working parents have challenges, we’d love to hear about anything that you think has been a benefit to you as a working parent, or anything you think the industry can do to provide additional support.

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* 20. Would you be willing to speak publicly about your experience as a working parent?

Yes

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* 21. Are you happy for us to use your details to share more information around this issue?

Yes

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* 22. Can we contact you for further collaboration and/ or information relating to your experience as a parent?

Yes