In-housing programmatic trading has gone from a nascent trend in recent years to a term that more and more brands and agencies are familiar with. But what is the current status of programmatic in-housing in Europe, and how will it evolve in the future?

Please help us to understand the current landscape by sharing your thoughts and experience of programmatic in-housing by completing this short 5-minute survey.

The deadline to complete the survey is 2 December, 2021.

Thank you for your participation!
IAB Europe

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* 1. In your role which region / market(s) are you responsible for?

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* 2. Is your company?

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* 3. Where did you first hear about the concept of In-Housing?

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* 4. Which of the below areas are being in-housed within your organisation? (Please select the top two priority areas)

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* 5. Looking at programmatic media buying specifically, what operational model do you currently have in place?

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* 6. Looking at programmatic media buying specifically, which of the following areas are undertaken in-house or outsourced?

  In-house Outsourced Hybrid N/A
Technology set-up/infrastructure 
Data Management 
Managing partner relationships and contracts 
Campaign execution 
Campaign optimisation 
Ad Operations 
Audience targeting 
Campaign analysis 
Campaign strategy

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* 7. Within programmatic media buying, which of the following areas would you consider outsourcing if you haven't already done so? (Please select all that apply)

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* 8. If you have outsourced some programmatic media buying functions, who has the work been outsourced to?

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* 9. What are the key drivers for in-housing your programmatic media buying functions? (please select the three most important)

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* 10. What are the key challenges of in-housing your programmatic media buying functions? (Please select the three most important)

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* 11. If you have some form of in-housing in place for programmatic media buying, have the objectives for doing so changed since the initial implementation?

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* 12. If you have some form of in-housing in place for programmatic media buying, are you considering outsourcing any operations?

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* 13. If you outsource all of your programmatic media buying operations, are you considering in-housing any operations?

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* 14. Do you think in-housing of programmatic media buying will increase or decrease over the next 12 months?

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* 15. Do you have any other observations or comments on in-housing programmatic media buying?

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* 16. How long have you personally been working in digital advertising?

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* 17. Which of the following best describes your job role?

0 of 17 answered
 

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