Future of Wine

The Future of Wine

Thank you for looking at what we hope to be a very enlightening international survey into how the wine industry sees its future over the next 25 years.

The results will be addressed in a presentation at Wine2Wine in Verona on 4/5 December, appear in Meininger's Wine Business International magazine and in a book to be published later this year by Robert Joseph called The Future Of Wine Has Changed' (25% of proceeds will go to Alzheimer Disease charities)

There are a lot of very varied questions, so please skip any for which you have no opinion

In return for answering as many questions as you can, your name will go into the hat to win a bottle of Roederer Cristal.

You will also receive more detailed analysis of the results than will appear in the magazine or book.

Please feel free to share the link to this survey with other professionals who opinion you respect.

Question Title

* 1. Over the next 25 years do you believe that the wine industry will

Look pretty much the way it does today

Look a little different

Look significantly different

Look very different

Look pretty much the way it does today

Look a little different

Look significantly different

Look very different

Question Title

* 2. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years (compared to the present day) - IN THE VINEYARD?

	Much less impact	A little less impact	No change	A little more impact	Much more impact
Climate Change	Climate Change Much less impact	Climate Change A little less impact	Climate Change No change	Climate Change A little more impact	Climate Change Much more impact
Shortage of water	Shortage of water Much less impact	Shortage of water A little less impact	Shortage of water No change	Shortage of water A little more impact	Shortage of water Much more impact
New forms of irrigation	New forms of irrigation Much less impact	New forms of irrigation A little less impact	New forms of irrigation No change	New forms of irrigation A little more impact	New forms of irrigation Much more impact
New regions/styles	New regions/styles Much less impact	New regions/styles A little less impact	New regions/styles No change	New regions/styles A little more impact	New regions/styles Much more impact
New appellations in established countries	New appellations in established countries Much less impact	New appellations in established countries A little less impact	New appellations in established countries No change	New appellations in established countries A little more impact	New appellations in established countries Much more impact
New/unfamiliar regions/countries	New/unfamiliar regions/countries Much less impact	New/unfamiliar regions/countries A little less impact	New/unfamiliar regions/countries No change	New/unfamiliar regions/countries A little more impact	New/unfamiliar regions/countries Much more impact
New/unfamiliar grape varieties/blends	New/unfamiliar grape varieties/blends Much less impact	New/unfamiliar grape varieties/blends A little less impact	New/unfamiliar grape varieties/blends No change	New/unfamiliar grape varieties/blends A little more impact	New/unfamiliar grape varieties/blends Much more impact
Vine disease	Vine disease Much less impact	Vine disease A little less impact	Vine disease No change	Vine disease A little more impact	Vine disease Much more impact
Viticultural consultants	Viticultural consultants Much less impact	Viticultural consultants A little less impact	Viticultural consultants No change	Viticultural consultants A little more impact	Viticultural consultants Much more impact
Analytical technology (drones, probes etc)	Analytical technology (drones, probes etc) Much less impact	Analytical technology (drones, probes etc) A little less impact	Analytical technology (drones, probes etc) No change	Analytical technology (drones, probes etc) A little more impact	Analytical technology (drones, probes etc) Much more impact
Robots (pickers, pruners etc)	Robots (pickers, pruners etc) Much less impact	Robots (pickers, pruners etc) A little less impact	Robots (pickers, pruners etc) No change	Robots (pickers, pruners etc) A little more impact	Robots (pickers, pruners etc) Much more impact

Comments

Question Title

* 3. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years - STYLES

	Much less impact	A little less impact	No change	A little more impact	Much more impact
Low and Non-alcoholic wine	Low and Non-alcoholic wine Much less impact	Low and Non-alcoholic wine A little less impact	Low and Non-alcoholic wine No change	Low and Non-alcoholic wine A little more impact	Low and Non-alcoholic wine Much more impact
Wine fruit cocktails (wine blended with fruit juice etc)	Wine fruit cocktails (wine blended with fruit juice etc) Much less impact	Wine fruit cocktails (wine blended with fruit juice etc) A little less impact	Wine fruit cocktails (wine blended with fruit juice etc) No change	Wine fruit cocktails (wine blended with fruit juice etc) A little more impact	Wine fruit cocktails (wine blended with fruit juice etc) Much more impact
Wine cocktails (wine blended with other beverages)	Wine cocktails (wine blended with other beverages) Much less impact	Wine cocktails (wine blended with other beverages) A little less impact	Wine cocktails (wine blended with other beverages) No change	Wine cocktails (wine blended with other beverages) A little more impact	Wine cocktails (wine blended with other beverages) Much more impact
Multi-regional commercial blends (like Cupcake, the Prisoner etc, as opposed to AOPs/Varietals)	Multi-regional commercial blends (like Cupcake, the Prisoner etc, as opposed to AOPs/Varietals) Much less impact	Multi-regional commercial blends (like Cupcake, the Prisoner etc, as opposed to AOPs/Varietals) A little less impact	Multi-regional commercial blends (like Cupcake, the Prisoner etc, as opposed to AOPs/Varietals) No change	Multi-regional commercial blends (like Cupcake, the Prisoner etc, as opposed to AOPs/Varietals) A little more impact	Multi-regional commercial blends (like Cupcake, the Prisoner etc, as opposed to AOPs/Varietals) Much more impact
New styles of sparkling wine (not based on Champagne/Prosecco etc)	New styles of sparkling wine (not based on Champagne/Prosecco etc) Much less impact	New styles of sparkling wine (not based on Champagne/Prosecco etc) A little less impact	New styles of sparkling wine (not based on Champagne/Prosecco etc) No change	New styles of sparkling wine (not based on Champagne/Prosecco etc) A little more impact	New styles of sparkling wine (not based on Champagne/Prosecco etc) Much more impact
Sweet wines (Moscato, off-dry reds etc)	Sweet wines (Moscato, off-dry reds etc) Much less impact	Sweet wines (Moscato, off-dry reds etc) A little less impact	Sweet wines (Moscato, off-dry reds etc) No change	Sweet wines (Moscato, off-dry reds etc) A little more impact	Sweet wines (Moscato, off-dry reds etc) Much more impact
Sustainable Wine (made to accredited social and environmental standards)	Sustainable Wine (made to accredited social and environmental standards) Much less impact	Sustainable Wine (made to accredited social and environmental standards) A little less impact	Sustainable Wine (made to accredited social and environmental standards) No change	Sustainable Wine (made to accredited social and environmental standards) A little more impact	Sustainable Wine (made to accredited social and environmental standards) Much more impact
Organic/Bio wine	Organic/Bio wine Much less impact	Organic/Bio wine A little less impact	Organic/Bio wine No change	Organic/Bio wine A little more impact	Organic/Bio wine Much more impact
Biodynamic wine	Biodynamic wine Much less impact	Biodynamic wine A little less impact	Biodynamic wine No change	Biodynamic wine A little more impact	Biodynamic wine Much more impact
Natural wine (‘beyond organic’ - wild yeast, little/no SO2 etc)	Natural wine (‘beyond organic’ - wild yeast, little/no SO2 etc) Much less impact	Natural wine (‘beyond organic’ - wild yeast, little/no SO2 etc) A little less impact	Natural wine (‘beyond organic’ - wild yeast, little/no SO2 etc) No change	Natural wine (‘beyond organic’ - wild yeast, little/no SO2 etc) A little more impact	Natural wine (‘beyond organic’ - wild yeast, little/no SO2 etc) Much more impact
Fine (investment) wine	Fine (investment) wine Much less impact	Fine (investment) wine A little less impact	Fine (investment) wine No change	Fine (investment) wine A little more impact	Fine (investment) wine Much more impact
Luxury (ultra high price) wine (not necessarily 'fine wine')	Luxury (ultra high price) wine (not necessarily 'fine wine') Much less impact	Luxury (ultra high price) wine (not necessarily 'fine wine') A little less impact	Luxury (ultra high price) wine (not necessarily 'fine wine') No change	Luxury (ultra high price) wine (not necessarily 'fine wine') A little more impact	Luxury (ultra high price) wine (not necessarily 'fine wine') Much more impact

Comments

Question Title

* 4. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years - OPINION FORMERS

	Much less impact	A little less impact	No change	A little more impact	Much more impact
Brands	Brands Much less impact	Brands A little less impact	Brands No change	Brands A little more impact	Brands Much more impact
Logos	Logos Much less impact	Logos A little less impact	Logos No change	Logos A little more impact	Logos Much more impact
Advertising	Advertising Much less impact	Advertising A little less impact	Advertising No change	Advertising A little more impact	Advertising Much more impact
Specialist consumer magazines/websites (Decanter, Wine Spectator etc)	Specialist consumer magazines/websites (Decanter, Wine Spectator etc) Much less impact	Specialist consumer magazines/websites (Decanter, Wine Spectator etc) A little less impact	Specialist consumer magazines/websites (Decanter, Wine Spectator etc) No change	Specialist consumer magazines/websites (Decanter, Wine Spectator etc) A little more impact	Specialist consumer magazines/websites (Decanter, Wine Spectator etc) Much more impact
Specialist trade magazines/websites (Wines & Vines, Harpers etc)	Specialist trade magazines/websites (Wines & Vines, Harpers etc) Much less impact	Specialist trade magazines/websites (Wines & Vines, Harpers etc) A little less impact	Specialist trade magazines/websites (Wines & Vines, Harpers etc) No change	Specialist trade magazines/websites (Wines & Vines, Harpers etc) A little more impact	Specialist trade magazines/websites (Wines & Vines, Harpers etc) Much more impact
Marketing consultants	Marketing consultants Much less impact	Marketing consultants A little less impact	Marketing consultants No change	Marketing consultants A little more impact	Marketing consultants Much more impact
Wine tourism	Wine tourism Much less impact	Wine tourism A little less impact	Wine tourism No change	Wine tourism A little more impact	Wine tourism Much more impact
Events	Events Much less impact	Events A little less impact	Events No change	Events A little more impact	Events Much more impact
Experiential marketing	Experiential marketing Much less impact	Experiential marketing A little less impact	Experiential marketing No change	Experiential marketing A little more impact	Experiential marketing Much more impact
Affinity marketing (working with other products/sectors)	Affinity marketing (working with other products/sectors) Much less impact	Affinity marketing (working with other products/sectors) A little less impact	Affinity marketing (working with other products/sectors) No change	Affinity marketing (working with other products/sectors) A little more impact	Affinity marketing (working with other products/sectors) Much more impact
Wine critics	Wine critics Much less impact	Wine critics A little less impact	Wine critics No change	Wine critics A little more impact	Wine critics Much more impact
Lifestyle writers	Lifestyle writers Much less impact	Lifestyle writers A little less impact	Lifestyle writers No change	Lifestyle writers A little more impact	Lifestyle writers Much more impact
Food writers	Food writers Much less impact	Food writers A little less impact	Food writers No change	Food writers A little more impact	Food writers Much more impact
Bloggers	Bloggers Much less impact	Bloggers A little less impact	Bloggers No change	Bloggers A little more impact	Bloggers Much more impact
Vloggers (video bloggers)	Vloggers (video bloggers) Much less impact	Vloggers (video bloggers) A little less impact	Vloggers (video bloggers) No change	Vloggers (video bloggers) A little more impact	Vloggers (video bloggers) Much more impact
Wine educators	Wine educators Much less impact	Wine educators A little less impact	Wine educators No change	Wine educators A little more impact	Wine educators Much more impact
Sommeliers	Sommeliers Much less impact	Sommeliers A little less impact	Sommeliers No change	Sommeliers A little more impact	Sommeliers Much more impact
Peer reviews (Vivino, Delectable, Amazon, etc)	Peer reviews (Vivino, Delectable, Amazon, etc) Much less impact	Peer reviews (Vivino, Delectable, Amazon, etc) A little less impact	Peer reviews (Vivino, Delectable, Amazon, etc) No change	Peer reviews (Vivino, Delectable, Amazon, etc) A little more impact	Peer reviews (Vivino, Delectable, Amazon, etc) Much more impact
Social media	Social media Much less impact	Social media A little less impact	Social media No change	Social media A little more impact	Social media Much more impact
Consumer Instagram	Consumer Instagram Much less impact	Consumer Instagram A little less impact	Consumer Instagram No change	Consumer Instagram A little more impact	Consumer Instagram Much more impact
Professional Instagrammers	Professional Instagrammers Much less impact	Professional Instagrammers A little less impact	Professional Instagrammers No change	Professional Instagrammers A little more impact	Professional Instagrammers Much more impact
Retail store staff	Retail store staff Much less impact	Retail store staff A little less impact	Retail store staff No change	Retail store staff A little more impact	Retail store staff Much more impact
Bots/digital assistants (Alexa, Siri etc)	Bots/digital assistants (Alexa, Siri etc) Much less impact	Bots/digital assistants (Alexa, Siri etc) A little less impact	Bots/digital assistants (Alexa, Siri etc) No change	Bots/digital assistants (Alexa, Siri etc) A little more impact	Bots/digital assistants (Alexa, Siri etc) Much more impact

Comments

Question Title

* 5. Which platforms will be more/less effective in communicating with consumers - MEDIA

	Much less impact	A little less impact	No change	A little more impact	Much more impact
Print	Print Much less impact	Print A little less impact	Print No change	Print A little more impact	Print Much more impact
Newspapers	Newspapers Much less impact	Newspapers A little less impact	Newspapers No change	Newspapers A little more impact	Newspapers Much more impact
Magazines	Magazines Much less impact	Magazines A little less impact	Magazines No change	Magazines A little more impact	Magazines Much more impact
Books	Books Much less impact	Books A little less impact	Books No change	Books A little more impact	Books Much more impact
Television	Television Much less impact	Television A little less impact	Television No change	Television A little more impact	Television Much more impact
Youtube	Youtube Much less impact	Youtube A little less impact	Youtube No change	Youtube A little more impact	Youtube Much more impact
Radio	Radio Much less impact	Radio A little less impact	Radio No change	Radio A little more impact	Radio Much more impact
Podcasts	Podcasts Much less impact	Podcasts A little less impact	Podcasts No change	Podcasts A little more impact	Podcasts Much more impact
Internet	Internet Much less impact	Internet A little less impact	Internet No change	Internet A little more impact	Internet Much more impact
Virtual/Augmented reality	Virtual/Augmented reality Much less impact	Virtual/Augmented reality A little less impact	Virtual/Augmented reality No change	Virtual/Augmented reality A little more impact	Virtual/Augmented reality Much more impact

Comments

Question Title

* 6. In digital, which tools do you think will drive brand awareness - DIGITAL TOOLS

	Much less impact	A little less impact	No change	A little more impact	Much more impact
Search	Search Much less impact	Search A little less impact	Search No change	Search A little more impact	Search Much more impact
Social Media	Social Media Much less impact	Social Media A little less impact	Social Media No change	Social Media A little more impact	Social Media Much more impact
Winery websites	Winery websites Much less impact	Winery websites A little less impact	Winery websites No change	Winery websites A little more impact	Winery websites Much more impact
Wine media websites	Wine media websites Much less impact	Wine media websites A little less impact	Wine media websites No change	Wine media websites A little more impact	Wine media websites Much more impact
Mobile apps (Vivino/Delectable etc)	Mobile apps (Vivino/Delectable etc) Much less impact	Mobile apps (Vivino/Delectable etc) A little less impact	Mobile apps (Vivino/Delectable etc) No change	Mobile apps (Vivino/Delectable etc) A little more impact	Mobile apps (Vivino/Delectable etc) Much more impact
Wine e-tailers	Wine e-tailers Much less impact	Wine e-tailers A little less impact	Wine e-tailers No change	Wine e-tailers A little more impact	Wine e-tailers Much more impact
Amazon	Amazon Much less impact	Amazon A little less impact	Amazon No change	Amazon A little more impact	Amazon Much more impact
Wine club subscription services	Wine club subscription services Much less impact	Wine club subscription services A little less impact	Wine club subscription services No change	Wine club subscription services A little more impact	Wine club subscription services Much more impact
Non wine websites	Non wine websites Much less impact	Non wine websites A little less impact	Non wine websites No change	Non wine websites A little more impact	Non wine websites Much more impact

Comments

Question Title

* 7. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years: DISTRIBUTION

	Much less impact	A little less impact	No change	A little more impact	Much more impact
Bulk wine	Bulk wine Much less impact	Bulk wine A little less impact	Bulk wine No change	Bulk wine A little more impact	Bulk wine Much more impact
Private label	Private label Much less impact	Private label A little less impact	Private label No change	Private label A little more impact	Private label Much more impact
Direct selling	Direct selling Much less impact	Direct selling A little less impact	Direct selling No change	Direct selling A little more impact	Direct selling Much more impact
Wine Clubs	Wine Clubs Much less impact	Wine Clubs A little less impact	Wine Clubs No change	Wine Clubs A little more impact	Wine Clubs Much more impact
Amazon	Amazon Much less impact	Amazon A little less impact	Amazon No change	Amazon A little more impact	Amazon Much more impact
Specialist bricks & mortar retailers	Specialist bricks & mortar retailers Much less impact	Specialist bricks & mortar retailers A little less impact	Specialist bricks & mortar retailers No change	Specialist bricks & mortar retailers A little more impact	Specialist bricks & mortar retailers Much more impact
Online retailers	Online retailers Much less impact	Online retailers A little less impact	Online retailers No change	Online retailers A little more impact	Online retailers Much more impact
Wine on tap	Wine on tap Much less impact	Wine on tap A little less impact	Wine on tap No change	Wine on tap A little more impact	Wine on tap Much more impact
Smartphone purchase	Smartphone purchase Much less impact	Smartphone purchase A little less impact	Smartphone purchase No change	Smartphone purchase A little more impact	Smartphone purchase Much more impact
Scan & Buy	Scan & Buy Much less impact	Scan & Buy A little less impact	Scan & Buy No change	Scan & Buy A little more impact	Scan & Buy Much more impact
Facebook Messenger/Google/WeChat etc	Facebook Messenger/Google/WeChat etc Much less impact	Facebook Messenger/Google/WeChat etc A little less impact	Facebook Messenger/Google/WeChat etc No change	Facebook Messenger/Google/WeChat etc A little more impact	Facebook Messenger/Google/WeChat etc Much more impact

Question Title

* 8. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years: THREATS/COMPETITION

	Much less impact	A little less impact	No change	A little more impact	Much more impact
Anti-alcohol legislation	Anti-alcohol legislation Much less impact	Anti-alcohol legislation A little less impact	Anti-alcohol legislation No change	Anti-alcohol legislation A little more impact	Anti-alcohol legislation Much more impact
Alcohol taxation	Alcohol taxation Much less impact	Alcohol taxation A little less impact	Alcohol taxation No change	Alcohol taxation A little more impact	Alcohol taxation Much more impact
Advertising/Sponsorship restrictions	Advertising/Sponsorship restrictions Much less impact	Advertising/Sponsorship restrictions A little less impact	Advertising/Sponsorship restrictions No change	Advertising/Sponsorship restrictions A little more impact	Advertising/Sponsorship restrictions Much more impact
Health lobby	Health lobby Much less impact	Health lobby A little less impact	Health lobby No change	Health lobby A little more impact	Health lobby Much more impact
Cannabis	Cannabis Much less impact	Cannabis A little less impact	Cannabis No change	Cannabis A little more impact	Cannabis Much more impact
Beer	Beer Much less impact	Beer A little less impact	Beer No change	Beer A little more impact	Beer Much more impact
Spirits	Spirits Much less impact	Spirits A little less impact	Spirits No change	Spirits A little more impact	Spirits Much more impact
New alcoholic drinks	New alcoholic drinks Much less impact	New alcoholic drinks A little less impact	New alcoholic drinks No change	New alcoholic drinks A little more impact	New alcoholic drinks Much more impact
Innovative non-alcoholic drinks	Innovative non-alcoholic drinks Much less impact	Innovative non-alcoholic drinks A little less impact	Innovative non-alcoholic drinks No change	Innovative non-alcoholic drinks A little more impact	Innovative non-alcoholic drinks Much more impact

Comments

Question Title

* 9. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years: INNOVATION

	Much less impact	A little less impact	No change	A little more impact	Much more impact
Self drive cars	Self drive cars Much less impact	Self drive cars A little less impact	Self drive cars No change	Self drive cars A little more impact	Self drive cars Much more impact
Geo-targeting/Geo-fencing (using consumers location for targeted marketing/selling)	Geo-targeting/Geo-fencing (using consumers location for targeted marketing/selling) Much less impact	Geo-targeting/Geo-fencing (using consumers location for targeted marketing/selling) A little less impact	Geo-targeting/Geo-fencing (using consumers location for targeted marketing/selling) No change	Geo-targeting/Geo-fencing (using consumers location for targeted marketing/selling) A little more impact	Geo-targeting/Geo-fencing (using consumers location for targeted marketing/selling) Much more impact
AI - Artificial intelligence / algorithms	AI - Artificial intelligence / algorithms Much less impact	AI - Artificial intelligence / algorithms A little less impact	AI - Artificial intelligence / algorithms No change	AI - Artificial intelligence / algorithms A little more impact	AI - Artificial intelligence / algorithms Much more impact
Electronic assistants/Bots (Alexa, Echo, Siri etc)	Electronic assistants/Bots (Alexa, Echo, Siri etc) Much less impact	Electronic assistants/Bots (Alexa, Echo, Siri etc) A little less impact	Electronic assistants/Bots (Alexa, Echo, Siri etc) No change	Electronic assistants/Bots (Alexa, Echo, Siri etc) A little more impact	Electronic assistants/Bots (Alexa, Echo, Siri etc) Much more impact
New forms of packaging	New forms of packaging Much less impact	New forms of packaging A little less impact	New forms of packaging No change	New forms of packaging A little more impact	New forms of packaging Much more impact
Logistics (delivery by drones/self-drive vehicles etc)	Logistics (delivery by drones/self-drive vehicles etc) Much less impact	Logistics (delivery by drones/self-drive vehicles etc) A little less impact	Logistics (delivery by drones/self-drive vehicles etc) No change	Logistics (delivery by drones/self-drive vehicles etc) A little more impact	Logistics (delivery by drones/self-drive vehicles etc) Much more impact
E-commerce	E-commerce Much less impact	E-commerce A little less impact	E-commerce No change	E-commerce A little more impact	E-commerce Much more impact

Comments

Question Title

* 10. Over the next 25 years, which of these grape varieties/styles will become more or less popular with consumers internationally

	A lot less popular	Less popular	No change	More popular	Much more popular
Albariño	Albariño A lot less popular	Albariño Less popular	Albariño No change	Albariño More popular	Albariño Much more popular
Barbera	Barbera A lot less popular	Barbera Less popular	Barbera No change	Barbera More popular	Barbera Much more popular
Cabernet Sauvignon	Cabernet Sauvignon A lot less popular	Cabernet Sauvignon Less popular	Cabernet Sauvignon No change	Cabernet Sauvignon More popular	Cabernet Sauvignon Much more popular
Cabernet Franc	Cabernet Franc A lot less popular	Cabernet Franc Less popular	Cabernet Franc No change	Cabernet Franc More popular	Cabernet Franc Much more popular
Carignan	Carignan A lot less popular	Carignan Less popular	Carignan No change	Carignan More popular	Carignan Much more popular
Gamay	Gamay A lot less popular	Gamay Less popular	Gamay No change	Gamay More popular	Gamay Much more popular
Gewurztraminer	Gewurztraminer A lot less popular	Gewurztraminer Less popular	Gewurztraminer No change	Gewurztraminer More popular	Gewurztraminer Much more popular
Grenache	Grenache A lot less popular	Grenache Less popular	Grenache No change	Grenache More popular	Grenache Much more popular
Gruner Veltliner	Gruner Veltliner A lot less popular	Gruner Veltliner Less popular	Gruner Veltliner No change	Gruner Veltliner More popular	Gruner Veltliner Much more popular
Malbec	Malbec A lot less popular	Malbec Less popular	Malbec No change	Malbec More popular	Malbec Much more popular
Marsanne	Marsanne A lot less popular	Marsanne Less popular	Marsanne No change	Marsanne More popular	Marsanne Much more popular
Marselan	Marselan A lot less popular	Marselan Less popular	Marselan No change	Marselan More popular	Marselan Much more popular
Merlot	Merlot A lot less popular	Merlot Less popular	Merlot No change	Merlot More popular	Merlot Much more popular
Nebbiolo	Nebbiolo A lot less popular	Nebbiolo Less popular	Nebbiolo No change	Nebbiolo More popular	Nebbiolo Much more popular
Petit Verdot	Petit Verdot A lot less popular	Petit Verdot Less popular	Petit Verdot No change	Petit Verdot More popular	Petit Verdot Much more popular
Pinot Blanc/Bianco	Pinot Blanc/Bianco A lot less popular	Pinot Blanc/Bianco Less popular	Pinot Blanc/Bianco No change	Pinot Blanc/Bianco More popular	Pinot Blanc/Bianco Much more popular
Pinot Noir	Pinot Noir A lot less popular	Pinot Noir Less popular	Pinot Noir No change	Pinot Noir More popular	Pinot Noir Much more popular
Pinot Gris/Grigio	Pinot Gris/Grigio A lot less popular	Pinot Gris/Grigio Less popular	Pinot Gris/Grigio No change	Pinot Gris/Grigio More popular	Pinot Gris/Grigio Much more popular
Riesling	Riesling A lot less popular	Riesling Less popular	Riesling No change	Riesling More popular	Riesling Much more popular
Sangiovese	Sangiovese A lot less popular	Sangiovese Less popular	Sangiovese No change	Sangiovese More popular	Sangiovese Much more popular
Syrah/Shiraz	Syrah/Shiraz A lot less popular	Syrah/Shiraz Less popular	Syrah/Shiraz No change	Syrah/Shiraz More popular	Syrah/Shiraz Much more popular
Tempranillo	Tempranillo A lot less popular	Tempranillo Less popular	Tempranillo No change	Tempranillo More popular	Tempranillo Much more popular
Touriga Nacional	Touriga Nacional A lot less popular	Touriga Nacional Less popular	Touriga Nacional No change	Touriga Nacional More popular	Touriga Nacional Much more popular
Viognier	Viognier A lot less popular	Viognier Less popular	Viognier No change	Viognier More popular	Viognier Much more popular
Zinfandel	Zinfandel A lot less popular	Zinfandel Less popular	Zinfandel No change	Zinfandel More popular	Zinfandel Much more popular

Comments

Question Title

* 11. Over the next 10 years do you believe that Brexit

Will not reduce the importance of the UK to the global wine trade

Will slightly reduce the importance of the UK to the global wine trade

Will significantly reduce the importance of the UK to the global wine trade

Will hugely reduce the importance of the UK to the global wine trade

Comments

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* 12. Finally, a few questions about you. Are you a... (please tick as many as apply)

Wine producer

Wine importer

Wine distributor (wholesale)

Wine retailer (off trade)

On trade buyer

Sommelier

Journalist

Marketer

Consultant

Other (please specify)

Future of Wine

The Future of Wine

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* 1. Over the next 25 years do you believe that the wine industry will

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* 2. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years (compared to the present day) - IN THE VINEYARD?

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* 3. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years - STYLES

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* 4. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years - OPINION FORMERS

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* 5. Which platforms will be more/less effective in communicating with consumers - MEDIA

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* 6. In digital, which tools do you think will drive brand awareness - DIGITAL TOOLS

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* 7. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years: DISTRIBUTION

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* 8. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years: THREATS/COMPETITION

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* 9. Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years: INNOVATION

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* 10. Over the next 25 years, which of these grape varieties/styles will become more or less popular with consumers internationally

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* 11. Over the next 10 years do you believe that Brexit

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* 12. Finally, a few questions about you. Are you a... (please tick as many as apply)

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* 13. Family name

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* 14. First name

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* 15. Company

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* 16. Position

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* 17. Country

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* 18. Email