GENERATION Z AND THE EXPERIENCE ECONOMY

Full Fat, leading creative communications agency, is researching how Generation Z will shape the experience economy over the next decade. As part of this process, we have developed this incentivised survey to garner the opinions of you, 16 to 24 year olds.

The survey will take approximately 10 minutes to complete and everyone will be entered into a prize draw to win one of four £50 ASOS or END. vouchers.

Millennials drove the experience economy, but it is you that will shape it for the future. We want your opinion, so we can inform the industry about what you want and need from experiences. While everyone will remain anonymous, the results will be published in a report, so this is a chance for you to make a difference.

Four entrants to the survey will be selected at random and receive a £50.00 ASOS voucher each.

Terms & Conditions for the survey
Full Fat reserves the right to modify this promotional offer at any time without notice. Conditions:

Four (4) qualified participants will receive a £50.00 GBP ASOS or END. e-voucher. E-vouchers will be sent within 4-6 weeks of survey closure.
The survey is open for qualified participants from Monday 19th August 2019 and will close on Sunday 8th December 2019 at 23.59.
Qualified participants must reside in the UK.
E-Vouchers cannot be substituted for cash.
Qualified participants who receive a e-voucher are responsible for any and all taxes that might be incurred on prizes received.
Qualified participants will be notified by e-mail. All decisions are final. Any recourse to courts of law are excluded.
Void where prohibited or restricted by law or institutional policy.
Entrants must be aged between 16 and 24 to be eligible.
Full Fat is not responsible for incorrect, lost, late, damaged, misdirected, incomplete, corrupted or incompletely received entries, for any reason, including by reason of hardware, software, browser or network failure, malfunction, congestion or incompatibility at Full Fat’s server or elsewhere or entries not received by Full Fat in time for the random drawings.
By completing the survey and accepting the Terms and Conditions, you agree to (a) to abide by these conditions and the decisions of Full Fat and its representatives, which shall be final and binding in all respects; and (b) to release and indemnify Full Fat (including its subsidiaries, affiliates, parent or related companies) from and against any and all liability, claims, damages and actions arising directly or indirectly out of or sustained in connection with participation, awarding, acceptance or use of the prizes.
Full Fat reserves the right, in its sole discretion, to modify, suspend or terminate this contest at any time without notice.

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* 1. What is your full name?

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* 2. What is your email address?

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* 3. What is your age?

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* 4. What is your gender?

Female

Male

Transgender

Other

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* 5. In what UK region do you live?

East of England

East Midlands

London

North East

North West

Northern Ireland

Scotland

South East

South West

Wales

West Midlands

Yorkshire And The Humber

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* 6. On average, how often do you go to the following experiences?

	Every day	Several days a week	Twice a week	Once a week	Once every other week	Once a month	4 to 6 times a year	2 to 3 times a year	Once a year	Never
Festival	Festival Every day	Festival Several days a week	Festival Twice a week	Festival Once a week	Festival Once every other week	Festival Once a month	Festival 4 to 6 times a year	Festival 2 to 3 times a year	Festival Once a year	Festival Never
Club	Club Every day	Club Several days a week	Club Twice a week	Club Once a week	Club Once every other week	Club Once a month	Club 4 to 6 times a year	Club 2 to 3 times a year	Club Once a year	Club Never
Pub	Pub Every day	Pub Several days a week	Pub Twice a week	Pub Once a week	Pub Once every other week	Pub Once a month	Pub 4 to 6 times a year	Pub 2 to 3 times a year	Pub Once a year	Pub Never
Bar	Bar Every day	Bar Several days a week	Bar Twice a week	Bar Once a week	Bar Once every other week	Bar Once a month	Bar 4 to 6 times a year	Bar 2 to 3 times a year	Bar Once a year	Bar Never
Gig	Gig Every day	Gig Several days a week	Gig Twice a week	Gig Once a week	Gig Once every other week	Gig Once a month	Gig 4 to 6 times a year	Gig 2 to 3 times a year	Gig Once a year	Gig Never
Vegan	Vegan Every day	Vegan Several days a week	Vegan Twice a week	Vegan Once a week	Vegan Once every other week	Vegan Once a month	Vegan 4 to 6 times a year	Vegan 2 to 3 times a year	Vegan Once a year	Vegan Never
Political	Political Every day	Political Several days a week	Political Twice a week	Political Once a week	Political Once every other week	Political Once a month	Political 4 to 6 times a year	Political 2 to 3 times a year	Political Once a year	Political Never
Environment	Environment Every day	Environment Several days a week	Environment Twice a week	Environment Once a week	Environment Once every other week	Environment Once a month	Environment 4 to 6 times a year	Environment 2 to 3 times a year	Environment Once a year	Environment Never
Economics	Economics Every day	Economics Several days a week	Economics Twice a week	Economics Once a week	Economics Once every other week	Economics Once a month	Economics 4 to 6 times a year	Economics 2 to 3 times a year	Economics Once a year	Economics Never
Activism	Activism Every day	Activism Several days a week	Activism Twice a week	Activism Once a week	Activism Once every other week	Activism Once a month	Activism 4 to 6 times a year	Activism 2 to 3 times a year	Activism Once a year	Activism Never
Active fitness	Active fitness Every day	Active fitness Several days a week	Active fitness Twice a week	Active fitness Once a week	Active fitness Once every other week	Active fitness Once a month	Active fitness 4 to 6 times a year	Active fitness 2 to 3 times a year	Active fitness Once a year	Active fitness Never
Mind e.g. meditation, mindfulness, gong bath	Mind e.g. meditation, mindfulness, gong bath Every day	Mind e.g. meditation, mindfulness, gong bath Several days a week	Mind e.g. meditation, mindfulness, gong bath Twice a week	Mind e.g. meditation, mindfulness, gong bath Once a week	Mind e.g. meditation, mindfulness, gong bath Once every other week	Mind e.g. meditation, mindfulness, gong bath Once a month	Mind e.g. meditation, mindfulness, gong bath 4 to 6 times a year	Mind e.g. meditation, mindfulness, gong bath 2 to 3 times a year	Mind e.g. meditation, mindfulness, gong bath Once a year	Mind e.g. meditation, mindfulness, gong bath Never
Digital only	Digital only Every day	Digital only Several days a week	Digital only Twice a week	Digital only Once a week	Digital only Once every other week	Digital only Once a month	Digital only 4 to 6 times a year	Digital only 2 to 3 times a year	Digital only Once a year	Digital only Never
Friend’s place	Friend’s place Every day	Friend’s place Several days a week	Friend’s place Twice a week	Friend’s place Once a week	Friend’s place Once every other week	Friend’s place Once a month	Friend’s place 4 to 6 times a year	Friend’s place 2 to 3 times a year	Friend’s place Once a year	Friend’s place Never

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* 7. Are there any other experiences that you go to that are not included in the list in question one?

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* 8. On average, when you go to an experience how long do you stay?

	24 hours	12 to 24 hours	6 to 12 hours	3 to 6 hours	2 to 3 hours	1 hour
Festival	Festival 24 hours	Festival 12 to 24 hours	Festival 6 to 12 hours	Festival 3 to 6 hours	Festival 2 to 3 hours	Festival 1 hour
Club	Club 24 hours	Club 12 to 24 hours	Club 6 to 12 hours	Club 3 to 6 hours	Club 2 to 3 hours	Club 1 hour
Pub	Pub 24 hours	Pub 12 to 24 hours	Pub 6 to 12 hours	Pub 3 to 6 hours	Pub 2 to 3 hours	Pub 1 hour
Bar	Bar 24 hours	Bar 12 to 24 hours	Bar 6 to 12 hours	Bar 3 to 6 hours	Bar 2 to 3 hours	Bar 1 hour
Gig	Gig 24 hours	Gig 12 to 24 hours	Gig 6 to 12 hours	Gig 3 to 6 hours	Gig 2 to 3 hours	Gig 1 hour
Vegan	Vegan 24 hours	Vegan 12 to 24 hours	Vegan 6 to 12 hours	Vegan 3 to 6 hours	Vegan 2 to 3 hours	Vegan 1 hour
Political	Political 24 hours	Political 12 to 24 hours	Political 6 to 12 hours	Political 3 to 6 hours	Political 2 to 3 hours	Political 1 hour
Environment	Environment 24 hours	Environment 12 to 24 hours	Environment 6 to 12 hours	Environment 3 to 6 hours	Environment 2 to 3 hours	Environment 1 hour
Economics	Economics 24 hours	Economics 12 to 24 hours	Economics 6 to 12 hours	Economics 3 to 6 hours	Economics 2 to 3 hours	Economics 1 hour
Activism	Activism 24 hours	Activism 12 to 24 hours	Activism 6 to 12 hours	Activism 3 to 6 hours	Activism 2 to 3 hours	Activism 1 hour
Active Fitness	Active Fitness 24 hours	Active Fitness 12 to 24 hours	Active Fitness 6 to 12 hours	Active Fitness 3 to 6 hours	Active Fitness 2 to 3 hours	Active Fitness 1 hour
Mind e.g. meditation, mindfulness, gong bath	Mind e.g. meditation, mindfulness, gong bath 24 hours	Mind e.g. meditation, mindfulness, gong bath 12 to 24 hours	Mind e.g. meditation, mindfulness, gong bath 6 to 12 hours	Mind e.g. meditation, mindfulness, gong bath 3 to 6 hours	Mind e.g. meditation, mindfulness, gong bath 2 to 3 hours	Mind e.g. meditation, mindfulness, gong bath 1 hour
Digital only	Digital only 24 hours	Digital only 12 to 24 hours	Digital only 6 to 12 hours	Digital only 3 to 6 hours	Digital only 2 to 3 hours	Digital only 1 hour
Friend’s place	Friend’s place 24 hours	Friend’s place 12 to 24 hours	Friend’s place 6 to 12 hours	Friend’s place 3 to 6 hours	Friend’s place 2 to 3 hours	Friend’s place 1 hour

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* 9. When you go to an experience who do you go with?

	On my own	One friend	A couple of friends	3 to 5 friends	6 or more friends
Festival	Festival On my own	Festival One friend	Festival A couple of friends	Festival 3 to 5 friends	Festival 6 or more friends
Club	Club On my own	Club One friend	Club A couple of friends	Club 3 to 5 friends	Club 6 or more friends
Pub	Pub On my own	Pub One friend	Pub A couple of friends	Pub 3 to 5 friends	Pub 6 or more friends
Bar	Bar On my own	Bar One friend	Bar A couple of friends	Bar 3 to 5 friends	Bar 6 or more friends
Gig	Gig On my own	Gig One friend	Gig A couple of friends	Gig 3 to 5 friends	Gig 6 or more friends
Vegan	Vegan On my own	Vegan One friend	Vegan A couple of friends	Vegan 3 to 5 friends	Vegan 6 or more friends
Political	Political On my own	Political One friend	Political A couple of friends	Political 3 to 5 friends	Political 6 or more friends
Environment	Environment On my own	Environment One friend	Environment A couple of friends	Environment 3 to 5 friends	Environment 6 or more friends
Economics	Economics On my own	Economics One friend	Economics A couple of friends	Economics 3 to 5 friends	Economics 6 or more friends
Active Fitness	Active Fitness On my own	Active Fitness One friend	Active Fitness A couple of friends	Active Fitness 3 to 5 friends	Active Fitness 6 or more friends
Mind e.g. meditation, mindfulness, gong bath	Mind e.g. meditation, mindfulness, gong bath On my own	Mind e.g. meditation, mindfulness, gong bath One friend	Mind e.g. meditation, mindfulness, gong bath A couple of friends	Mind e.g. meditation, mindfulness, gong bath 3 to 5 friends	Mind e.g. meditation, mindfulness, gong bath 6 or more friends
Digital only	Digital only On my own	Digital only One friend	Digital only A couple of friends	Digital only 3 to 5 friends	Digital only 6 or more friends
Friend’s place	Friend’s place On my own	Friend’s place One friend	Friend’s place A couple of friends	Friend’s place 3 to 5 friends	Friend’s place 6 or more friends

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* 10. Which of the following is your favourite type of experience? Choose one.

Festival

Club

Pub

Bar

Gig

Vegan

Political

Environment

Economics

Activism

Active Fitness

Mind e.g. meditation, mindfulness, gong bath

Digital only

Friend’s place

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* 11. How much do you agree with the following statements?

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* 12. How often do you drink alcohol?

Every day

A few times a week

About once a week

A few times a month

Once a month

Less than once a month

Never

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* 13. How often do you take cannabis?

Every day

A few times a week

About once a week

A few times a month

Once a month

Less than once a month

Never

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* 14. How often do you take Class A drugs?

Every day

A few times a week

About once a week

A few times a month

Once a month

Less than once a month

Never

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* 15. Do you consider yourself an activist e.g. active in politics, environment or economics?

Yes

Don’t know

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* 16. How many apps do you have on your phone?

None

One

Two

Three to four

Five to 9

10 to 15

15 to 19

20 to 24

24 to 29

30 to 34

35 to 39

40 to 44

45 to 49

50 to 54

55 to 59

60 to 69

70 to 79

80 to 89

90 to 99

100+

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* 17. How often do you use apps?

I am constantly using them

Dip in a few times an hour

Every hour

Every couple of hours

A few times a day

Twice a day

Once a day

Every other day

Twice a week

Once a week

Every other week

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* 18. What’s your top 3 apps on your phone?

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* 19. How often do you use your favourite apps

I am constantly using them

Dip in a few times an hour

Every hour

Every couple of hours

A few times a day

Twice a day

Once a day

Every other day

Twice a week

Once a week

Every other week

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* 20. Have you ever been inspired to create your own purpose-led experience?

Yes

Maybe

Never

Please mark the following experiences out of ten based on how relevant they are to your life and the likelihood you would attend?

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* 21. Please mark the following experiences out of ten based on how relevant they are to your life and the likelihood you would attend?

1 - no way to 10 - would be amazing

	1	2	3	4	5	6	7	8	9	10
Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical?	Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical? 1	Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical? 2	Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical? 3	Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical? 4	Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical? 5	Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical? 6	Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical? 7	Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical? 8	Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical? 9	Purpose Driven Collectives Experiences that help you to take control of your future with a purpose to create change whether that be environmental, political or economical? 10
Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive.	Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive. 1	Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive. 2	Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive. 3	Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive. 4	Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive. 5	Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive. 6	Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive. 7	Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive. 8	Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive. 9	Fluid Flows Fluid and inclusive non-ticketed experiences where you can leave as quickly as you arrive. 10
Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy.	Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy. 1	Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy. 2	Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy. 3	Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy. 4	Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy. 5	Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy. 6	Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy. 7	Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy. 8	Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy. 9	Anti-Insta-Experience Experiences where authenticity will be pushed to the absolute extreme where you can be real and wild. Rough and ready rather than instaworthy. 10
The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences.	The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences. 1	The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences. 2	The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences. 3	The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences. 4	The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences. 5	The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences. 6	The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences. 7	The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences. 8	The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences. 9	The Black Mirror Effect \| Gamification Experiences where you can curate and change the experience based on your personal preferences. 10
Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure.	Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure. 1	Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure. 2	Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure. 3	Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure. 4	Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure. 5	Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure. 6	Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure. 7	Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure. 8	Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure. 9	Purposeful Pleasure Purpose-led experiences e.g. environment and politics, which also bring fun and pleasure. 10
‘Low Key’ Experiences Intimate and low key experiences to kick back with friends.	‘Low Key’ Experiences Intimate and low key experiences to kick back with friends. 1	‘Low Key’ Experiences Intimate and low key experiences to kick back with friends. 2	‘Low Key’ Experiences Intimate and low key experiences to kick back with friends. 3	‘Low Key’ Experiences Intimate and low key experiences to kick back with friends. 4	‘Low Key’ Experiences Intimate and low key experiences to kick back with friends. 5	‘Low Key’ Experiences Intimate and low key experiences to kick back with friends. 6	‘Low Key’ Experiences Intimate and low key experiences to kick back with friends. 7	‘Low Key’ Experiences Intimate and low key experiences to kick back with friends. 8	‘Low Key’ Experiences Intimate and low key experiences to kick back with friends. 9	‘Low Key’ Experiences Intimate and low key experiences to kick back with friends. 10
Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional.	Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional. 1	Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional. 2	Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional. 3	Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional. 4	Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional. 5	Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional. 6	Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional. 7	Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional. 8	Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional. 9	Polyamarous Parties Inclusive, non-gender specific and non-binary experiences that enable you to find love with multiple partners that cater for your every need from the physical to the emotional. 10
Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else.	Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else. 1	Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else. 2	Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else. 3	Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else. 4	Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else. 5	Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else. 6	Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else. 7	Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else. 8	Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else. 9	Off the Grid Experiences where phones, cards, connectivity and data collection are not tolerated, and human to human connections are prioritised over everything else. 10

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* 22. Who is your favourite music artist?

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* 23. What is your favourite fashion brand?

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* 24. How often do you buy magazines in print?

A few times a week

About once a week

A few times a month

Once a month

Every few months

Twice a year

Once a year

Less than once a year

Never


I prefer experiences which are not not over produced, so they are authentic	I prefer experiences which are not not over produced, so they are authentic menu
I prefer experiences which are slick and polished	I prefer experiences which are slick and polished menu
I prefer experiences to look good, so I can create amazing content for my social media channels	I prefer experiences to look good, so I can create amazing content for my social media channels menu
I prefer experiences that are perfectly served to me requiring me only to rock up and enjoy it	I prefer experiences that are perfectly served to me requiring me only to rock up and enjoy it menu
I prefer experiences where I can curate and influence the content	I prefer experiences where I can curate and influence the content menu
I prefer experiences where I can be anonymous	I prefer experiences where I can be anonymous menu
I prefer experiences which do not collect my data	I prefer experiences which do not collect my data menu
I prefer cashless experiences	I prefer cashless experiences menu
I choose an experience based on the reputation of the venue or organisers e.g. leading festival or club	I choose an experience based on the reputation of the venue or organisers e.g. leading festival or club menu
I choose an experience based on the lineup of performances	I choose an experience based on the lineup of performances menu
I choose an experience because my friends are going	I choose an experience because my friends are going menu
I will happily go to an experience by myself	I will happily go to an experience by myself menu
I choose an experience based on the values of the event, i.e. social/political purpose as well as entertainment	I choose an experience based on the values of the event, i.e. social/political purpose as well as entertainment menu
I choose an experience based on if it is healthy for me	I choose an experience based on if it is healthy for me menu
I prefer experiences that have a worthwhile purpose over and above fun	I prefer experiences that have a worthwhile purpose over and above fun menu
I prefer experiences that are fun over and above a worthwhile purpose	I prefer experiences that are fun over and above a worthwhile purpose menu
I like to go to experiences and drink alcohol to get drunk	I like to go to experiences and drink alcohol to get drunk menu
I like to go to experiences and take drugs to get high	I like to go to experiences and take drugs to get high menu
I go to events to collect content for my personal social media channels	I go to events to collect content for my personal social media channels menu
Experiencing the festival is so much more important than collecting content for my personal social media channels	Experiencing the festival is so much more important than collecting content for my personal social media channels menu
When I go to experiences I don’t care what I look like	When I go to experiences I don’t care what I look like menu
When I go to experiences I make sure I take care of my appearance	When I go to experiences I make sure I take care of my appearance menu
I choose the events I go to based on the social currency within my circle of friends	I choose the events I go to based on the social currency within my circle of friends menu
I love it when brands give me free stuff at experiences	I love it when brands give me free stuff at experiences menu

GENERATION Z AND THE EXPERIENCE ECONOMY

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* 1. What is your full name?

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* 2. What is your email address?

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* 3. What is your age?

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* 4. What is your gender?

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* 5. In what UK region do you live?

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* 6. On average, how often do you go to the following experiences?

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* 7. Are there any other experiences that you go to that are not included in the list in question one?

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* 8. On average, when you go to an experience how long do you stay?

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* 9. When you go to an experience who do you go with?

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* 10. Which of the following is your favourite type of experience? Choose one.

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* 11. How much do you agree with the following statements?

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* 12. How often do you drink alcohol?

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* 13. How often do you take cannabis?

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* 14. How often do you take Class A drugs?

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* 15. Do you consider yourself an activist e.g. active in politics, environment or economics?

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* 16. How many apps do you have on your phone?

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* 17. How often do you use apps?

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* 18. What’s your top 3 apps on your phone?

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* 19. How often do you use your favourite apps

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* 20. Have you ever been inspired to create your own purpose-led experience?

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* 21. Please mark the following experiences out of ten based on how relevant they are to your life and the likelihood you would attend?1 - no way to 10 - would be amazing

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* 22. Who is your favourite music artist?

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* 23. What is your favourite fashion brand?

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* 24. How often do you buy magazines in print?

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* 25. What is your favourite headphones brand?

* 21. Please mark the following experiences out of ten based on how relevant they are to your life and the likelihood you would attend?

1 - no way to 10 - would be amazing