"Meeting the End-User / Operator Needs" -- Operator Questionnaire

About this Survey and your Contribution......

Thank-you for taking the time to complete this brief questionnaire. Your responses will remain confidential. All responses will be aggregated to provide an effective overview of the issues relating to the needs of the end-user / operator community and if the various members of the supply chain are meeting those needs. This research will be conducted with the whole of the supply chain to enable businesses to be able to better address the issues raised. All participants will receive a copy of the report free of charge.

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* 1. About you.

Your name:

Your Company:

Your email:

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* 2. How much do you rely on each one of the following to help you select the best item when purchasing capital equipment?

	Never seek their input						Always seek their input
Dealers/Distributors	Dealers/Distributors Never seek their input	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Always seek their input
Design Consultants	Design Consultants Never seek their input	Design Consultants	Design Consultants	Design Consultants	Design Consultants	Design Consultants	Design Consultants Always seek their input
Service Organisations	Service Organisations Never seek their input	Service Organisations	Service Organisations	Service Organisations	Service Organisations	Service Organisations	Service Organisations Always seek their input
Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Never seek their input	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Always seek their input

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* 3. When you specify, or request, a specific piece of equipment (manufacturer, model no. etc.) for your food service operation, how often do you actually get what you specifically asked for?

	Never get what we need.			Sometimes			Always get what we need
Dealers/Distributors	Dealers/Distributors Never get what we need.	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Sometimes	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Always get what we need
Design Consultants	Design Consultants Never get what we need.	Design Consultants	Design Consultants	Design Consultants Sometimes	Design Consultants	Design Consultants	Design Consultants Always get what we need
Service Organisations	Service Organisations Never get what we need.	Service Organisations	Service Organisations	Service Organisations Sometimes	Service Organisations	Service Organisations	Service Organisations Always get what we need
Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Never get what we need.	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Sometimes	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Always get what we need

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* 4. Below are a set of foodservice operator “pains” that you and your industry peers face on a day to day basis. Please identify what you believe are the top 4 “pains” that you are most concerned about. 1= most important.

	Pains
Choice 1	Choice 1 Pains menu
Choice 2	Choice 2 Pains menu
Choice 3	Choice 3 Pains menu
Choice 4	Choice 4 Pains menu

Other - please list any other 'pains' that were not mentioned above?

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* 5. Based upon your experience and knowledge, what do you believe are the primary roles of the following channel constituents in the foodservice / hospitality industry? Please be as specific as possible.

Equipment and Supplies Manufacturers

Dealers/Distributors

Design Consultants

Service Companies

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* 6. In general, how effective are the various supply chain partners at helping you deal with / overcome your previously identified 'pains'?

	Not Effective At All			Neutral			Very Effective
Dealers/Distributors	Dealers/Distributors Not Effective At All	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Neutral	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Very Effective
Design consultants	Design consultants Not Effective At All	Design consultants	Design consultants	Design consultants Neutral	Design consultants	Design consultants	Design consultants Very Effective
Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Not Effective At All	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Neutral	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Very Effective
Service Organisations	Service Organisations Not Effective At All	Service Organisations	Service Organisations	Service Organisations Neutral	Service Organisations	Service Organisations	Service Organisations Very Effective

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* 7. How can the following channel partners provide more value to you? Please be as specific as possible.

Equipment and Supplies Manufacturers

Dealers/Distributors

Design Consultants

Service Companies

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* 8. What value do you place on the following forms of communication / information?

	Not very Important			Neutral			Nery Important
E-mail	E-mail Not very Important	E-mail	E-mail	E-mail Neutral	E-mail	E-mail	E-mail Nery Important
Social Media	Social Media Not very Important	Social Media	Social Media	Social Media Neutral	Social Media	Social Media	Social Media Nery Important
Events and Exhibitions	Events and Exhibitions Not very Important	Events and Exhibitions	Events and Exhibitions	Events and Exhibitions Neutral	Events and Exhibitions	Events and Exhibitions	Events and Exhibitions Nery Important
Trade Press	Trade Press Not very Important	Trade Press	Trade Press	Trade Press Neutral	Trade Press	Trade Press	Trade Press Nery Important
Personal Contact/Sales Calls	Personal Contact/Sales Calls Not very Important	Personal Contact/Sales Calls	Personal Contact/Sales Calls	Personal Contact/Sales Calls Neutral	Personal Contact/Sales Calls	Personal Contact/Sales Calls	Personal Contact/Sales Calls Nery Important
Telephone Contact	Telephone Contact Not very Important	Telephone Contact	Telephone Contact	Telephone Contact Neutral	Telephone Contact	Telephone Contact	Telephone Contact Nery Important
Direct, Peer to Peer contact	Direct, Peer to Peer contact Not very Important	Direct, Peer to Peer contact	Direct, Peer to Peer contact	Direct, Peer to Peer contact Neutral	Direct, Peer to Peer contact	Direct, Peer to Peer contact	Direct, Peer to Peer contact Nery Important
Web research	Web research Not very Important	Web research	Web research	Web research Neutral	Web research	Web research	Web research Nery Important

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* 9. How important is social media to you and your organization with respect to the following:

	Not very Important			Neutral			Very Important
Ability to connect & communicate with your customers.	Ability to connect & communicate with your customers. Not very Important	Ability to connect & communicate with your customers.	Ability to connect & communicate with your customers.	Ability to connect & communicate with your customers. Neutral	Ability to connect & communicate with your customers.	Ability to connect & communicate with your customers.	Ability to connect & communicate with your customers. Very Important
Ability to connect with peers in the industry	Ability to connect with peers in the industry Not very Important	Ability to connect with peers in the industry	Ability to connect with peers in the industry	Ability to connect with peers in the industry Neutral	Ability to connect with peers in the industry	Ability to connect with peers in the industry	Ability to connect with peers in the industry Very Important
Make sales & marketing decisions based upon customer reviews, input & comments	Make sales & marketing decisions based upon customer reviews, input & comments Not very Important	Make sales & marketing decisions based upon customer reviews, input & comments	Make sales & marketing decisions based upon customer reviews, input & comments	Make sales & marketing decisions based upon customer reviews, input & comments Neutral	Make sales & marketing decisions based upon customer reviews, input & comments	Make sales & marketing decisions based upon customer reviews, input & comments	Make sales & marketing decisions based upon customer reviews, input & comments Very Important
Ability to connect & communicate with other members of the supply / value chain.	Ability to connect & communicate with other members of the supply / value chain. Not very Important	Ability to connect & communicate with other members of the supply / value chain.	Ability to connect & communicate with other members of the supply / value chain.	Ability to connect & communicate with other members of the supply / value chain. Neutral	Ability to connect & communicate with other members of the supply / value chain.	Ability to connect & communicate with other members of the supply / value chain.	Ability to connect & communicate with other members of the supply / value chain. Very Important
Make purchasing decisions based upon peer reviews and comments.	Make purchasing decisions based upon peer reviews and comments. Not very Important	Make purchasing decisions based upon peer reviews and comments.	Make purchasing decisions based upon peer reviews and comments.	Make purchasing decisions based upon peer reviews and comments. Neutral	Make purchasing decisions based upon peer reviews and comments.	Make purchasing decisions based upon peer reviews and comments.	Make purchasing decisions based upon peer reviews and comments. Very Important

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* 10. What value do you place on the information that you get from the following members of the supply chain?

	Not very valuable			Neutral			Very valuable
Dealers/Distributors	Dealers/Distributors Not very valuable	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Neutral	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Very valuable
Design Consultants	Design Consultants Not very valuable	Design Consultants	Design Consultants	Design Consultants Neutral	Design Consultants	Design Consultants	Design Consultants Very valuable
Service Organisations	Service Organisations Not very valuable	Service Organisations	Service Organisations	Service Organisations Neutral	Service Organisations	Service Organisations	Service Organisations Very valuable
Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Not very valuable	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Neutral	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Very valuable
Own Research	Own Research Not very valuable	Own Research	Own Research	Own Research Neutral	Own Research	Own Research	Own Research Very valuable

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* 11. Overall, how satisfied are you with the foodservice equipment & supplies that were recommended to you, and you purchased, from the various supply chain members?

	Not very satisfied			Neutral			Very satisfied
Your level of satisfaction with the equipment and supplies products recommended to you?	Your level of satisfaction with the equipment and supplies products recommended to you? Not very satisfied	Your level of satisfaction with the equipment and supplies products recommended to you?	Your level of satisfaction with the equipment and supplies products recommended to you?	Your level of satisfaction with the equipment and supplies products recommended to you? Neutral	Your level of satisfaction with the equipment and supplies products recommended to you?	Your level of satisfaction with the equipment and supplies products recommended to you?	Your level of satisfaction with the equipment and supplies products recommended to you? Very satisfied