Pizza Hut: How to stay relevant and create a buzz in a highly competitive market?

Welcome to the application form for the Pizza Hut innovation pitch at MAD//Fest London on 7-8 July. The deadline for submissions is 18 June.

The brief
How can Pizza Hut stay relevant and create a buzz in the very fast paced and highly competitive Quick Service Restaurant (QSR) sector? More than 60 years after it launched, Pizza Hut is still one of the most recognisable QSR’s in cities worldwide. But how can the brand generate the awareness and buzz it needs to remain front-of-mind in the face of intense competition? Pizza Hut is looking for innovations that will tap into society and culture and boost customer experience, recognition and positive sentiment. Can you help Pizza Hut become the most talked about food service brand in the market?

Eligibility criteria + costs
This pitch is open for start-ups and scale-ups. Whilst there is no cost to enter, if you are selected you must take a discounted startup exhibition package at the MAD//Fest 'House of Innovation' - a showcase area for innovative new firms to connect with brands. For more information about costs, please contact nadine.shone@co-cubed.com

By entering, you confirm that if selected, you are available to pitch at MAD//Fest London on 7-8 July.

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* 1. First name

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* 2. Last name

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* 3. Job title

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* 4. Company Name

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* 5. Business email address (no gmail etc)

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* 6. Company URL

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* 7. Mobile number

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* 8. What kind of company are you?

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* 9. Which of the following best describes your business?

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* 10. In 250 words or less please tell us about your idea/solution and why it would address the challenge

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