Keep KitKat Fairtrade and I Stand With Farmers

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* 1. The campaign for KitKat to remain Fairtrade was running over the summer, culminating in a day of action in support of Fairtrade cocoa farmers on 1 October. Please answer the following questions about your level of knowledge & engagement with the campaign

	Strongly Agree	Agree	Disagree	Strongly Disagree	Don't Know/ Neurtral
This was an important campaign for Fairtrade supporters to get behind	This was an important campaign for Fairtrade supporters to get behind Strongly Agree	This was an important campaign for Fairtrade supporters to get behind Agree	This was an important campaign for Fairtrade supporters to get behind Disagree	This was an important campaign for Fairtrade supporters to get behind Strongly Disagree	This was an important campaign for Fairtrade supporters to get behind Don't Know/ Neurtral
Nestle were never going to change their minds so it was pointless	Nestle were never going to change their minds so it was pointless Strongly Agree	Nestle were never going to change their minds so it was pointless Agree	Nestle were never going to change their minds so it was pointless Disagree	Nestle were never going to change their minds so it was pointless Strongly Disagree	Nestle were never going to change their minds so it was pointless Don't Know/ Neurtral
I felt I understood what was changing for farmers	I felt I understood what was changing for farmers Strongly Agree	I felt I understood what was changing for farmers Agree	I felt I understood what was changing for farmers Disagree	I felt I understood what was changing for farmers Strongly Disagree	I felt I understood what was changing for farmers Don't Know/ Neurtral
I read articles, social media and blogposts about the campaign	I read articles, social media and blogposts about the campaign Strongly Agree	I read articles, social media and blogposts about the campaign Agree	I read articles, social media and blogposts about the campaign Disagree	I read articles, social media and blogposts about the campaign Strongly Disagree	I read articles, social media and blogposts about the campaign Don't Know/ Neurtral
I signed and shared the petition	I signed and shared the petition Strongly Agree	I signed and shared the petition Agree	I signed and shared the petition Disagree	I signed and shared the petition Strongly Disagree	I signed and shared the petition Don't Know/ Neurtral
It was clear that the campaign was fronted by Fairtrade Yorkshire but supported by other organisations	It was clear that the campaign was fronted by Fairtrade Yorkshire but supported by other organisations Strongly Agree	It was clear that the campaign was fronted by Fairtrade Yorkshire but supported by other organisations Agree	It was clear that the campaign was fronted by Fairtrade Yorkshire but supported by other organisations Disagree	It was clear that the campaign was fronted by Fairtrade Yorkshire but supported by other organisations Strongly Disagree	It was clear that the campaign was fronted by Fairtrade Yorkshire but supported by other organisations Don't Know/ Neurtral
I felt confused by the message at times	I felt confused by the message at times Strongly Agree	I felt confused by the message at times Agree	I felt confused by the message at times Disagree	I felt confused by the message at times Strongly Disagree	I felt confused by the message at times Don't Know/ Neurtral
I wasn't sure whether The Fairtrade Foundation was involved in the campaign	I wasn't sure whether The Fairtrade Foundation was involved in the campaign Strongly Agree	I wasn't sure whether The Fairtrade Foundation was involved in the campaign Agree	I wasn't sure whether The Fairtrade Foundation was involved in the campaign Disagree	I wasn't sure whether The Fairtrade Foundation was involved in the campaign Strongly Disagree	I wasn't sure whether The Fairtrade Foundation was involved in the campaign Don't Know/ Neurtral
It's the sort of campaign I expect the Fairtrade Foundation to support	It's the sort of campaign I expect the Fairtrade Foundation to support Strongly Agree	It's the sort of campaign I expect the Fairtrade Foundation to support Agree	It's the sort of campaign I expect the Fairtrade Foundation to support Disagree	It's the sort of campaign I expect the Fairtrade Foundation to support Strongly Disagree	It's the sort of campaign I expect the Fairtrade Foundation to support Don't Know/ Neurtral
Fairtrade should only work with dedicated brands, if that means farmers sell less, so be it	Fairtrade should only work with dedicated brands, if that means farmers sell less, so be it Strongly Agree	Fairtrade should only work with dedicated brands, if that means farmers sell less, so be it Agree	Fairtrade should only work with dedicated brands, if that means farmers sell less, so be it Disagree	Fairtrade should only work with dedicated brands, if that means farmers sell less, so be it Strongly Disagree	Fairtrade should only work with dedicated brands, if that means farmers sell less, so be it Don't Know/ Neurtral
The Fairtrade Foundation should not be afraid to call out big brands even if they are licensees	The Fairtrade Foundation should not be afraid to call out big brands even if they are licensees Strongly Agree	The Fairtrade Foundation should not be afraid to call out big brands even if they are licensees Agree	The Fairtrade Foundation should not be afraid to call out big brands even if they are licensees Disagree	The Fairtrade Foundation should not be afraid to call out big brands even if they are licensees Strongly Disagree	The Fairtrade Foundation should not be afraid to call out big brands even if they are licensees Don't Know/ Neurtral
I take my lead from the Fairtrade Foundation when it comes to the campaigns I support	I take my lead from the Fairtrade Foundation when it comes to the campaigns I support Strongly Agree	I take my lead from the Fairtrade Foundation when it comes to the campaigns I support Agree	I take my lead from the Fairtrade Foundation when it comes to the campaigns I support Disagree	I take my lead from the Fairtrade Foundation when it comes to the campaigns I support Strongly Disagree	I take my lead from the Fairtrade Foundation when it comes to the campaigns I support Don't Know/ Neurtral
I like when ordinary supporters like me are the face of a campaign	I like when ordinary supporters like me are the face of a campaign Strongly Agree	I like when ordinary supporters like me are the face of a campaign Agree	I like when ordinary supporters like me are the face of a campaign Disagree	I like when ordinary supporters like me are the face of a campaign Strongly Disagree	I like when ordinary supporters like me are the face of a campaign Don't Know/ Neurtral

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* 2. Do you think the following organisations were involved in the campaign?

	Official supporter	Behind the scenes supporter	Not involved but sympathetic	Not involved at all	Don't know / never heard of
Fairtrade Yorkshire	Fairtrade Yorkshire Official supporter	Fairtrade Yorkshire Behind the scenes supporter	Fairtrade Yorkshire Not involved but sympathetic	Fairtrade Yorkshire Not involved at all	Fairtrade Yorkshire Don't know / never heard of
Fair Trade Wales	Fair Trade Wales Official supporter	Fair Trade Wales Behind the scenes supporter	Fair Trade Wales Not involved but sympathetic	Fair Trade Wales Not involved at all	Fair Trade Wales Don't know / never heard of
Scottish Fair Trade Forum	Scottish Fair Trade Forum Official supporter	Scottish Fair Trade Forum Behind the scenes supporter	Scottish Fair Trade Forum Not involved but sympathetic	Scottish Fair Trade Forum Not involved at all	Scottish Fair Trade Forum Don't know / never heard of
Fairtrade Ireland	Fairtrade Ireland Official supporter	Fairtrade Ireland Behind the scenes supporter	Fairtrade Ireland Not involved but sympathetic	Fairtrade Ireland Not involved at all	Fairtrade Ireland Don't know / never heard of
National Campaigner Committee	National Campaigner Committee Official supporter	National Campaigner Committee Behind the scenes supporter	National Campaigner Committee Not involved but sympathetic	National Campaigner Committee Not involved at all	National Campaigner Committee Don't know / never heard of
The Fairtrade Foundation	The Fairtrade Foundation Official supporter	The Fairtrade Foundation Behind the scenes supporter	The Fairtrade Foundation Not involved but sympathetic	The Fairtrade Foundation Not involved at all	The Fairtrade Foundation Don't know / never heard of
CAFOD	CAFOD Official supporter	CAFOD Behind the scenes supporter	CAFOD Not involved but sympathetic	CAFOD Not involved at all	CAFOD Don't know / never heard of
NUS	NUS Official supporter	NUS Behind the scenes supporter	NUS Not involved but sympathetic	NUS Not involved at all	NUS Don't know / never heard of
BAFTS	BAFTS Official supporter	BAFTS Behind the scenes supporter	BAFTS Not involved but sympathetic	BAFTS Not involved at all	BAFTS Don't know / never heard of
World Fair Trade Organisation	World Fair Trade Organisation Official supporter	World Fair Trade Organisation Behind the scenes supporter	World Fair Trade Organisation Not involved but sympathetic	World Fair Trade Organisation Not involved at all	World Fair Trade Organisation Don't know / never heard of
Tearfund	Tearfund Official supporter	Tearfund Behind the scenes supporter	Tearfund Not involved but sympathetic	Tearfund Not involved at all	Tearfund Don't know / never heard of
Commitment for Life	Commitment for Life Official supporter	Commitment for Life Behind the scenes supporter	Commitment for Life Not involved but sympathetic	Commitment for Life Not involved at all	Commitment for Life Don't know / never heard of
Fairtrade London	Fairtrade London Official supporter	Fairtrade London Behind the scenes supporter	Fairtrade London Not involved but sympathetic	Fairtrade London Not involved at all	Fairtrade London Don't know / never heard of
Ethical Consumer	Ethical Consumer Official supporter	Ethical Consumer Behind the scenes supporter	Ethical Consumer Not involved but sympathetic	Ethical Consumer Not involved at all	Ethical Consumer Don't know / never heard of
Global Justice Now	Global Justice Now Official supporter	Global Justice Now Behind the scenes supporter	Global Justice Now Not involved but sympathetic	Global Justice Now Not involved at all	Global Justice Now Don't know / never heard of
Global Citizen	Global Citizen Official supporter	Global Citizen Behind the scenes supporter	Global Citizen Not involved but sympathetic	Global Citizen Not involved at all	Global Citizen Don't know / never heard of

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* 3. What did you think of the following elements of the campaign?

	Loved it	Liked it	Not keen	Don't know / didn't see
The slogan Keep KitKat Fairtrade	The slogan Keep KitKat Fairtrade Loved it	The slogan Keep KitKat Fairtrade Liked it	The slogan Keep KitKat Fairtrade Not keen	The slogan Keep KitKat Fairtrade Don't know / didn't see
The slogan I Stand With Farmers	The slogan I Stand With Farmers Loved it	The slogan I Stand With Farmers Liked it	The slogan I Stand With Farmers Not keen	The slogan I Stand With Farmers Don't know / didn't see
The petition update emails	The petition update emails Loved it	The petition update emails Liked it	The petition update emails Not keen	The petition update emails Don't know / didn't see
Posts on social media	Posts on social media Loved it	Posts on social media Liked it	Posts on social media Not keen	Posts on social media Don't know / didn't see
Posts in the Fairtrade Campaigners Facebook group	Posts in the Fairtrade Campaigners Facebook group Loved it	Posts in the Fairtrade Campaigners Facebook group Liked it	Posts in the Fairtrade Campaigners Facebook group Not keen	Posts in the Fairtrade Campaigners Facebook group Don't know / didn't see
Video of Fairtrade supporters reading petition comments	Video of Fairtrade supporters reading petition comments Loved it	Video of Fairtrade supporters reading petition comments Liked it	Video of Fairtrade supporters reading petition comments Not keen	Video of Fairtrade supporters reading petition comments Don't know / didn't see
Graphics for the I Stand With Farmers day of action	Graphics for the I Stand With Farmers day of action Loved it	Graphics for the I Stand With Farmers day of action Liked it	Graphics for the I Stand With Farmers day of action Not keen	Graphics for the I Stand With Farmers day of action Don't know / didn't see
Photos of protesters on the day	Photos of protesters on the day Loved it	Photos of protesters on the day Liked it	Photos of protesters on the day Not keen	Photos of protesters on the day Don't know / didn't see

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* 4. Is there anything you would have liked to see as part of the campaign, either instead of or as well as what we did?

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* 5. Any other comments about the campaign

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* 6. Are you a member or affiliated to of any of the groups listed above?

Yes

No

If yes which one?