Understanding the future of media agency models
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Background
This short survey is part of a joint study between the WFA & MediaSense into the future of media agency models. It follows a period of tremendous disruption in the agency ecosystem, as agencies continually evolve their operating models to meet the changing needs of their clients. With advertisers now seeking greater speed, agility, talent and integration, what are the trends? Which models will become most effective in the future?
Work plan
Work plan
The purpose of this survey will be to give advertisers a clearer view on what the current and future trends are with regards to agency models and what models will become most effective in the future. Both WFA and MediaSense will be sending out this survey to their respective members/clients and will jointly manage the process, as independent third parties, and produce a report together off the back of the results.
As with all our surveys, we propose the following work plan:
i) There will be a significant number of participants, and at least five (5) member companies, contributing data for each category of information collected;
ii) All respondents will remain anonymous;
iii) Participation in the exercise will be structured in such a way that information does not flow between the participants, but only to, or from, the independent third party (WFA or MediaSense);
iv) Direct contact between the participants in the survey is not permitted.
v) The results will be sufficiently aggregated and anonymised such that it will not allow participants to identify the information of any individual member; and
vi) Participation in the survey exercise is voluntary.
As with all our surveys, we propose the following work plan:
i) There will be a significant number of participants, and at least five (5) member companies, contributing data for each category of information collected;
ii) All respondents will remain anonymous;
iii) Participation in the exercise will be structured in such a way that information does not flow between the participants, but only to, or from, the independent third party (WFA or MediaSense);
iv) Direct contact between the participants in the survey is not permitted.
v) The results will be sufficiently aggregated and anonymised such that it will not allow participants to identify the information of any individual member; and
vi) Participation in the survey exercise is voluntary.