This short industry poll should take no longer than 10 minutes. The changes in third-party cookies will affect all stakeholders in the digital advertising business. Our annual survey aims to understand how these changes will impact the industry and companies are preparing. 


The survey will close on Friday 28th January. 


Thank you for your participation!
IAB Europe

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* 1. In your role which region / market(s) are you responsible for?

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* 2. Is your company?

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* 3. How much of a priority is finding an alternative to the third-party cookie for your company? 1 being not at all important and 5 being critically important

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* 4. How prepared is your company for the post-third-party-cookie era? (1 being not prepared at all and 5 being very prepared)

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* 5. What are you currently using third-party cookies for the most? (please select the top 2)

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* 6. Has Googles’ plans to delay until 2023 changed your plans?

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* 7. Please add in any supporting statements for your choice above:

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* 8. What do you feel will be the biggest challenge in digital advertising without the third-party cookie? (please select the top 2)

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* 9. Please add in any supporting statements for your choice above:

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* 10. How would you describe your knowledge of the alternative solutions being developed to third-party cookies?

  Very poor Poor Neutral Good Very good
Contextual targeting solutions
First-party (owned and operated) identity solutions
Measurement Solutions
Third-party identity solutions

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* 11. In light of the depletion of the third-party cookie, which solutions is your company focused on to continue delivering digital advertising?

  High focus Moderate focus Low focus No focus
Contextual targeting solutions
First-party (owned and operated) identity solutions
Measurement solutions
Third-party identity solutions

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* 12. Please add in any additional comments on your preferred or chosen approach to your third-party cookie alternative solution

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* 13. Which solutions is your company looking at to continue measuring digital advertising campaigns? (please select all that apply)

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* 14. Please add in any additional comments on your preferred or chosen approach to measuring digital advertising campaigns after the depletion of the third-party cookie.

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* 15. Are you aware of the following  post third-party cookie initiatives?

  Very aware Moderately aware Not aware
IAB Tech Lab Project Rearc
W3C
Google Chrome Privacy Sandbox
IAB Europe and IAB France Post Third-Party Cookie Task Force
Prebid Identity Initiative

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* 16. Please add in any additional comments about your involvement with the above initiatives. 

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* 17. Who are you looking to for guidance on the depletion of third-party cookies? (please select all that apply)

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* 18. How do you expect your revenue or business to be impacted following the depletion of third-party cookies?

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* 19. What do you see as the key opportunities with the depletion of the third-party cookie? (please select the top 2)

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* 20. Finally, what do you think the industry needs to do over the next two years in order to secure the future of digital advertising?

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