"Meeting the End-User / Operator Needs" -- Manufacturer Questionnaire

About this Survey and your Contribution......

Thank-you for taking the time to complete this brief questionnaire. Your responses will remain confidential. All responses will be aggregated to provide an effective overview of the issues relating to the needs of the end-user / operator community and if the various members of the supply chain are meeting those needs. This research will be conducted with the whole of the supply chain to enable businesses to be able to better address the issues raised. All participants will receive a copy of the report free of charge.

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* 1. About you.

Your name:

Your Company:

Your email:

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* 2. Below are a set of “pains” that the end-user / operator community face on a day-to-day basis. Please identify what you believe are the top 4 “pains” that they face / are concerned about the most. 1= most important.

	Pains
Choice 1	Choice 1 Pains menu
Choice 2	Choice 2 Pains menu
Choice 3	Choice 3 Pains menu
Choice 4	Choice 4 Pains menu

Any other 'pains' that you think are important?

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* 3. How much influence do you think the following channel constituents have with the end-user / operator in influencing them to purchase one manufacturer’s piece of equipment versus another?

	No influence at all			Neutral			High level of influence
Dealers/Distributors	Dealers/Distributors No influence at all	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Neutral	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors High level of influence
Design consultants	Design consultants No influence at all	Design consultants	Design consultants	Design consultants Neutral	Design consultants	Design consultants	Design consultants High level of influence
Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers No influence at all	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Neutral	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers High level of influence
Service Organisations	Service Organisations No influence at all	Service Organisations	Service Organisations	Service Organisations Neutral	Service Organisations	Service Organisations	Service Organisations High level of influence

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* 4. In your opinion, how effective are the various supply chain partners at helping the end-user / operator community deal with / overcome your previously identified end-user / operator pains?

	Not at all Effective			Neutral			Very Effective
Dealers/Distributors	Dealers/Distributors Not at all Effective	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Neutral	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Very Effective
Design consultants	Design consultants Not at all Effective	Design consultants	Design consultants	Design consultants Neutral	Design consultants	Design consultants	Design consultants Very Effective
Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Not at all Effective	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Neutral	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Very Effective
Service Organisations	Service Organisations Not at all Effective	Service Organisations	Service Organisations	Service Organisations Neutral	Service Organisations	Service Organisations	Service Organisations Very Effective

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* 5. What do you think you, an equipment & supplies manufacturer, can do differently that would help the end-user / operator community do a better job of addressing their pains that you previously identified? Please be as specific as possible.

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* 6. What do you think the following channel partners should, or could do differently that would make them a more valuable “partner” to the end-user / operator community? Please be as specific as possible.

Dealers/Distributors

Design Consultants & Design Companies

Service Organisations

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* 7. What value do you believe the end-user / operator community places on the following forms of communication / information?

	Not very Important			Neutral			Nery Important
E-mail	E-mail Not very Important	E-mail	E-mail	E-mail Neutral	E-mail	E-mail	E-mail Nery Important
Social Media	Social Media Not very Important	Social Media	Social Media	Social Media Neutral	Social Media	Social Media	Social Media Nery Important
Events and Exhibitions	Events and Exhibitions Not very Important	Events and Exhibitions	Events and Exhibitions	Events and Exhibitions Neutral	Events and Exhibitions	Events and Exhibitions	Events and Exhibitions Nery Important
Trade Press	Trade Press Not very Important	Trade Press	Trade Press	Trade Press Neutral	Trade Press	Trade Press	Trade Press Nery Important
Personal Contact/Sales Calls	Personal Contact/Sales Calls Not very Important	Personal Contact/Sales Calls	Personal Contact/Sales Calls	Personal Contact/Sales Calls Neutral	Personal Contact/Sales Calls	Personal Contact/Sales Calls	Personal Contact/Sales Calls Nery Important
Telephone Contact	Telephone Contact Not very Important	Telephone Contact	Telephone Contact	Telephone Contact Neutral	Telephone Contact	Telephone Contact	Telephone Contact Nery Important
Direct, Peer to Peer contact	Direct, Peer to Peer contact Not very Important	Direct, Peer to Peer contact	Direct, Peer to Peer contact	Direct, Peer to Peer contact Neutral	Direct, Peer to Peer contact	Direct, Peer to Peer contact	Direct, Peer to Peer contact Nery Important
Web research	Web research Not very Important	Web research	Web research	Web research Neutral	Web research	Web research	Web research Nery Important

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* 8. In general, how important is social media to you and your organization with respect to the following:

	Not very Important			Neutral			Very Important
Ability to connect & communicate with the end-user / operator community.	Ability to connect & communicate with the end-user / operator community. Not very Important	Ability to connect & communicate with the end-user / operator community.	Ability to connect & communicate with the end-user / operator community.	Ability to connect & communicate with the end-user / operator community. Neutral	Ability to connect & communicate with the end-user / operator community.	Ability to connect & communicate with the end-user / operator community.	Ability to connect & communicate with the end-user / operator community. Very Important
Ability to connect with peers in the industry	Ability to connect with peers in the industry Not very Important	Ability to connect with peers in the industry	Ability to connect with peers in the industry	Ability to connect with peers in the industry Neutral	Ability to connect with peers in the industry	Ability to connect with peers in the industry	Ability to connect with peers in the industry Very Important
Make sales & marketing decisions based upon customer reviews, input & comments	Make sales & marketing decisions based upon customer reviews, input & comments Not very Important	Make sales & marketing decisions based upon customer reviews, input & comments	Make sales & marketing decisions based upon customer reviews, input & comments	Make sales & marketing decisions based upon customer reviews, input & comments Neutral	Make sales & marketing decisions based upon customer reviews, input & comments	Make sales & marketing decisions based upon customer reviews, input & comments	Make sales & marketing decisions based upon customer reviews, input & comments Very Important
Ability to connect & communicate with other members of the supply / value chain.	Ability to connect & communicate with other members of the supply / value chain. Not very Important	Ability to connect & communicate with other members of the supply / value chain.	Ability to connect & communicate with other members of the supply / value chain.	Ability to connect & communicate with other members of the supply / value chain. Neutral	Ability to connect & communicate with other members of the supply / value chain.	Ability to connect & communicate with other members of the supply / value chain.	Ability to connect & communicate with other members of the supply / value chain. Very Important

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* 9. What value do you believe the end-user / operator community places on the information that they get from the following members of the supply chain?

	Not Very Valuable			Neutral			Very Valuable
Dealers/Distributors	Dealers/Distributors Not Very Valuable	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Neutral	Dealers/Distributors	Dealers/Distributors	Dealers/Distributors Very Valuable
Design Consultants	Design Consultants Not Very Valuable	Design Consultants	Design Consultants	Design Consultants Neutral	Design Consultants	Design Consultants	Design Consultants Very Valuable
Service Organisations	Service Organisations Not Very Valuable	Service Organisations	Service Organisations	Service Organisations Neutral	Service Organisations	Service Organisations	Service Organisations Very Valuable
Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Not Very Valuable	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Neutral	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers	Equipment and Supplies Manufacturers Very Valuable
Own Research	Own Research Not Very Valuable	Own Research	Own Research	Own Research Neutral	Own Research	Own Research	Own Research Very Valuable

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* 10. Overall, how satisfied do you believe the end-user / operators are with the foodservice equipment & supplies that were recommended to them, and they purchased, from the various supply chain members?

	Not Very Satisfied			Neutral			Very Satisfied
End-user / operator level of satisfaction with the equipment and supplies products recommended to them.	End-user / operator level of satisfaction with the equipment and supplies products recommended to them. Not Very Satisfied	End-user / operator level of satisfaction with the equipment and supplies products recommended to them.	End-user / operator level of satisfaction with the equipment and supplies products recommended to them.	End-user / operator level of satisfaction with the equipment and supplies products recommended to them. Neutral	End-user / operator level of satisfaction with the equipment and supplies products recommended to them.	End-user / operator level of satisfaction with the equipment and supplies products recommended to them.	End-user / operator level of satisfaction with the equipment and supplies products recommended to them. Very Satisfied