The aim of this survey is to understand the drivers for a successful pricing and market access launch. We would very much appreciate it if you could spare five minutes to complete the survey.

If you provide your email address, we would be delighted to share with you, a report highlighting how your organisation benchmarks relative to others in the industry.

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* 1. What type of product(s) have you launched in the past 5 years? 
(Please tick all that apply)

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* 2. Overall how successful were your pricing and market access launch approaches?

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* 3. On a scale of 1 - 5, to what extent did the following launch criteria achieve company expectations?

  Did not meet expectations Partially met expectations Met expectations Exceeded expectations Significantly exceeded expectations
Price achieved
Size of patient population
Market access restrictions
Commercial outcomes

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* 4. What were the top 3 pricing and market access launch challenges you faced?

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* 5. On a scale of 1 - 5, what, if any payer/HTA challenges did you encounter?

  No challenge Slight challenge Moderate challenge Significant challenge Highly significant challenge
Insufficient clinical data
Evidence not available at HTA submission/ negotiation
Price expectations differed between payer and company
Differing comparator expectations
Challenges around patient population
Health economic evidence

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* 6. Which countries did you find the most challenging in terms of the pricing and market access launch, and why?

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* 7. On a scale of 1 - 5 , what, if any internal company challenges did you encounter?

  No challenge Slight challenge Moderate challenge Significant challlenge Highly significant challenge
Insufficient budget for HTA/payer materials
Insufficient resources (e.g. FTEs) for HTA/payer materials
Delayed decision making from senior management
Unrealistic management/shareholder expectations

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* 8. How much input does the Pricing / Market Access team have into commercial launch decisions?

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* 9. Is the Pricing / Market Access team a core part of the commercial launch team?

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* 10. What would you require to improve your next launch?
(Tick all that apply)

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* 11. Why would this improve your launch outcomes?

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* 12. Any further comments that you would like to add?

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* 13. If you would like to receive a copy of the report, please provide your email address below:

We would like to thank you for taking the time to complete this survey.

Your input is greatly appreciated.

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