Branding for Edinburgh Targeted and Integrated Employment Support

A branding exercise is underway for the new Edinburgh Targeted and Integrated Employment Support service starting April 2019. We would appreciate your input at this stage providing feedback about potential brand names.

The brand needs to work for people:
a) who are out of working looking for support.
b) who are in work but needing support to retain/progress in employment.
c) who are employers wanting training or recruitment support.
 
Our priorities are that our brand to be CLEAR, WELCOMING and ASPIRATIONAL.
 
You will be asked the rank the brands on some criteria then at the end you will be asked about your overall comments. Please do not pay too much attention to the draft straplines at this stage which are shown in brackets.

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* 1. Please rank which of these brand names will sound welcoming and aspirational to Edinburgh residents who felt worried, confused and demotivated about their circumstances?

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* 2. Please rank which of these brand names is the most clear in suggesting that we offer support to unemployed people with barriers to work to move towards finding work
1 = most clear   7 = least clear

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* 3. Please rank which of these brand names is the most clear in suggesting that we offer support to people already in work to retain work, seek better work or upskill?
1 = most clear   7 = least clear

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* 4. Please rank which of these brand names is the most clear in suggesting that we offer support to employers around training and recruitment?
1 = most clear   7 = least clear

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* 5. Please comment on any of the name options providing feedback and showing your overall preferences. You may wish to tell us about potential confusion with other brands or other issues.

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* 6. Have you any other comments? Have you any suggestions for a brand yourself?

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* 7. This is anonymous survey but please tell us a little about yourself. Tick all that apply to you personally.

Many thanks for your help. The above potential brand options are a selection of those being considered. We have presented them with very similar straplines as we wanted to make sure that the names themselves were fairly compared - we already know that final strapline will be different.

After narrowing the options for names, we will proceed to develop options around logos and the whole brand identity.

Many thanks again for your contribution. If you want more information, please get in touch with jon.mennie@communityrenewal.org.uk
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