Brand Perception- CS Question Title * 1. What college do you study at? TCAT NCT Question Title * 2. What information do you look for when researching about the college? Why come to college Course content Travel Safeguarding Entry Guidelines Modules on your course Study support at college Fees and travel costs Qualifications and study options Facilities Partnerships with other organisations Where students progress on to Our location/travel Course options Campus life Enrichment activities- sports teams Student stories How to apply Question Title * 3. Please rate the current college: 1- Low 2 3 4 5- Neutral 6 7 8 9 10- High Question Title * 4. What brands do you currently like? Question Title * 5. What tagline do you prefer for the merged college? (please select more than one option) Define your future The birthplace of careers Your college, your future Never stop learning Inspiring the future you Create your future Bridge for success Discover the future you Find your future Where great futures begin Bridging us together Question Title * 6. What do you think the merged college should represent? (please select more than one) Progression Careers Journeys Inspiration Futures Fulfilment Support Employability skills Opportunities Growing Developing Improvement Change Uniqueness Ambitions Success Changing lives A warm learning environment A step away from school Question Title * 7. What colour do you think would best represent the merged college? Red Navy Royal Blue Green Orange Pink Yellow Purple Black Grey White Question Title Collage of TCAT brand Question Title * 8. How do you rate the current college brand? 0- Low 1 2 3 4 5- Neutral 6 7 8 9 10- High Question Title * 9. What is your first reaction to the brand? Very positive Somewhat positive Neutral Somewhat negative Very negative Question Title * 10. What do you like about the current brand? Question Title * 11. What don’t you like about the current brand? Question Title * 12. How do you rank the current college website? www.tcat.ac.uk 1- Low 2 3 4 5- Neutral 6 7 8 9 10- High Question Title * 13. How likely is it that you would recommend this college to a friend or colleague? 0- Not at all likely 1 2 3 4 5- Neither/Neutral 6 7 8 9 10- Extremely likely Question Title * 14. Which of the following brands have you heard of? (Select all that apply) Juniper Training Matrix Training and Development Ltd New College Telford North Shropshire College Nova Training SBC Training Shrewsbury College Shropshire Chamber of Commerce Telford College Total People Question Title * 15. Please rate Telford as a place to live: 1- Low 2 3 4 5- Neutral 6 7 8 9 10- High Question Title * 16. Would you prefer an online or printed course guide? Online Printed Question Title * 17. How likely are you to use a online course guide? 1- Low 2 3 4 5- Neutral 6 7 8 9 10- High Question Title * 18. How likely are you to use a printed course guide? 1- Low 2 3 4 5- Neutral 6 7 8 9 10- High Done