As a participant you are be required to play the DEAS - Howden prototype serious game before completing this questionnaire. There are two options to play the game listed below. Please note you are only required to play the game with one of the options.
This research intends to broaden the impact of the serious game by including other businesses/manufacturers/ engineers in a Technology Acceptance Model (TAM) Study. A TAM study allows gauging the acceptance of a new technology based on user’s feedback. TAM’s are used to measure customers/users attitudes towards a new technology by measuring the ‘Perceived Usefulness’ and ‘Perceived Ease of Use’. This study will enable us to see the impact of the game outside of the Howden group and intends to help others see the potential use of innovative technologies to communicate complex servitisation offers.