Any organisation needs to fully understand some of its key business fundamentals and whether its costs and revenues are in line, or divergent from, others in its sector.

In a rapidly emerging field of practice, such as those of immersive technologies, it can be especially difficult to get a handle on these.

That’s why Immerse UK is running its first annual Immersive Business Benchmarking Survey. 

If you run an immersive company, we’re asking you to complete approximately 25 questions about some of your key business drivers, such as business  growth, competition, staff costs and training. We keep your results confidential and won’t share them. 

In return, we’ll prepare and share with you a report of the aggregated and anonymised set of data with all those businesses that participate. We’ll also be publishing a very limited summary, also anonymised, to Immerse UK’s wider membership in April.

The deadline is March 12th, so please take a few minutes now to complete it - then it's done!

Please let us know if you’d like additional questions asked in future years - enquiries@immerseuk.org

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* 1. Please enter your postcode

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* 2. Please confirm your level of seniority within the business

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* 3. How would you categorise your work on immersive content/technologies?

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* 4. What job roles do you have in your organisation that are relevant to immersive content/technologies?

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* 5. What size is your business?

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* 6. Broadly, what is the size of your revenue

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* 7. As a percentage of your revenue, what was last year's company profit?

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* 8. What is the growth (or not) in your revenue over the last 12 months?

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* 9. How many commercial, immersive projects have you worked on over the last 12 months?

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* 10. Approximately, how successful are you at winning new immersive content/ technology work?

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* 11. Do you have a business plan that spans the next 2 years?

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* 12. Do you have a business plan that spans the next 3-5 years?

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* 13. Do you have written job descriptions for all the roles in your business

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* 14. What is the broad salary range of your CEO (salary, benefits and dividends)?

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* 15. What is your average salary cost for a producer/product manager?

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* 16. What is your average salary cost for a marketing manager

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* 17. What is your average salary cost for a writer

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* 18. What is your average salary cost for a designer

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* 19. What is your average salary cost for a coder/software engineer

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* 20. What is your average salary cost for a modeller

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* 21. What is your average salary cost for a story-boarder

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* 22. What is your average salary cost for a sound effects/soundtrack engineer?

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* 23. What is your average salary cost for non-production staff?

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* 24. What other other non-salary benefits for staff / incentive schemes do you offer?

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* 25. What training do you offer for your staff?

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* 26. On a timescale, how long does it take you to recruit the right staff?

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* 27. Please give us your email address

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