SSE Brand Research Survey

Well, not really. Thing is we're a charity and can't give out loads of money for surveys (even pennies). That's why we really appreciate you taking the time to fill it in, and we promise it will only take a couple of minutes. It can be your good deed for the day!

	1 - highly disagree	2	3 - don't know	4	5 - highly agree
I would be able to recognise a leaflet from SSE, even if you covered up the logo	I would be able to recognise a leaflet from SSE, even if you covered up the logo 1 - highly disagree	I would be able to recognise a leaflet from SSE, even if you covered up the logo 2	I would be able to recognise a leaflet from SSE, even if you covered up the logo 3 - don't know	I would be able to recognise a leaflet from SSE, even if you covered up the logo 4	I would be able to recognise a leaflet from SSE, even if you covered up the logo 5 - highly agree
I can easily explain what SSE does	I can easily explain what SSE does 1 - highly disagree	I can easily explain what SSE does 2	I can easily explain what SSE does 3 - don't know	I can easily explain what SSE does 4	I can easily explain what SSE does 5 - highly agree
I have spoken highly about SSE to others	I have spoken highly about SSE to others 1 - highly disagree	I have spoken highly about SSE to others 2	I have spoken highly about SSE to others 3 - don't know	I have spoken highly about SSE to others 4	I have spoken highly about SSE to others 5 - highly agree
I feel emotionally connected to SSE's core values	I feel emotionally connected to SSE's core values 1 - highly disagree	I feel emotionally connected to SSE's core values 2	I feel emotionally connected to SSE's core values 3 - don't know	I feel emotionally connected to SSE's core values 4	I feel emotionally connected to SSE's core values 5 - highly agree

1 - highly disagree

3 - don't know

5 - highly agree

I would be able to recognise a leaflet from SSE, even if you covered up the logo

I would be able to recognise a leaflet from SSE, even if you covered up the logo 1 - highly disagree

I would be able to recognise a leaflet from SSE, even if you covered up the logo 2

I would be able to recognise a leaflet from SSE, even if you covered up the logo 3 - don't know

I would be able to recognise a leaflet from SSE, even if you covered up the logo 4

I would be able to recognise a leaflet from SSE, even if you covered up the logo 5 - highly agree

I can easily explain what SSE does

I can easily explain what SSE does 1 - highly disagree

I can easily explain what SSE does 2

I can easily explain what SSE does 3 - don't know

I can easily explain what SSE does 4

I can easily explain what SSE does 5 - highly agree

I have spoken highly about SSE to others

I have spoken highly about SSE to others 1 - highly disagree

I have spoken highly about SSE to others 2

I have spoken highly about SSE to others 3 - don't know

I have spoken highly about SSE to others 4

I have spoken highly about SSE to others 5 - highly agree

I feel emotionally connected to SSE's core values

I feel emotionally connected to SSE's core values 1 - highly disagree

I feel emotionally connected to SSE's core values 2

I feel emotionally connected to SSE's core values 3 - don't know

I feel emotionally connected to SSE's core values 4

I feel emotionally connected to SSE's core values 5 - highly agree

	1 - not at all	2	3 - don't know	4	5 - definitely!
committed	committed 1 - not at all	committed 2	committed 3 - don't know	committed 4	committed 5 - definitely!
exciting	exciting 1 - not at all	exciting 2	exciting 3 - don't know	exciting 4	exciting 5 - definitely!
traditional	traditional 1 - not at all	traditional 2	traditional 3 - don't know	traditional 4	traditional 5 - definitely!
leaders in their field	leaders in their field 1 - not at all	leaders in their field 2	leaders in their field 3 - don't know	leaders in their field 4	leaders in their field 5 - definitely!
grassroots	grassroots 1 - not at all	grassroots 2	grassroots 3 - don't know	grassroots 4	grassroots 5 - definitely!
straight-talking	straight-talking 1 - not at all	straight-talking 2	straight-talking 3 - don't know	straight-talking 4	straight-talking 5 - definitely!
welcoming	welcoming 1 - not at all	welcoming 2	welcoming 3 - don't know	welcoming 4	welcoming 5 - definitely!
practical	practical 1 - not at all	practical 2	practical 3 - don't know	practical 4	practical 5 - definitely!
global	global 1 - not at all	global 2	global 3 - don't know	global 4	global 5 - definitely!
hopeful	hopeful 1 - not at all	hopeful 2	hopeful 3 - don't know	hopeful 4	hopeful 5 - definitely!

1 - not at all

3 - don't know

5 - definitely!

committed

committed 1 - not at all

committed 2

committed 3 - don't know

committed 4

committed 5 - definitely!

exciting

exciting 1 - not at all

exciting 2

exciting 3 - don't know

exciting 4

exciting 5 - definitely!

traditional

traditional 1 - not at all

traditional 2

traditional 3 - don't know

traditional 4

traditional 5 - definitely!

leaders in their field

leaders in their field 1 - not at all

leaders in their field 2

leaders in their field 3 - don't know

leaders in their field 4

leaders in their field 5 - definitely!

grassroots

grassroots 1 - not at all

grassroots 2

grassroots 3 - don't know

grassroots 4

grassroots 5 - definitely!

straight-talking

straight-talking 1 - not at all

straight-talking 2

straight-talking 3 - don't know

straight-talking 4

straight-talking 5 - definitely!

welcoming

welcoming 1 - not at all

welcoming 2

welcoming 3 - don't know

welcoming 4

welcoming 5 - definitely!

practical

practical 1 - not at all

practical 2

practical 3 - don't know

practical 4

practical 5 - definitely!

global

global 1 - not at all

global 2

global 3 - don't know

global 4

global 5 - definitely!

hopeful

hopeful 1 - not at all

hopeful 2

hopeful 3 - don't know

hopeful 4

hopeful 5 - definitely!

SSE Brand Research

Penny for your thoughts.

Question Title

* 1. How do you know SSE?

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* 2. What colour do you associate with SSE?

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* 3. If SSE had a celebrity mascot, who would it be?

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* 4. Please say whether you agree or disagree with these statements, with 1 being highly disagree and 5 being highly agree

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* 5. We'd like to know how strongly you associate the terms below with SSE, with one being not at all, and 5 being very strongly.

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* 6. Be honest, what do you think of SSE? We really appreciate your comments.

Question Title

* 1. How do you know SSE?

Question Title

* 2. What colour do you associate with SSE?

Question Title

* 3. If SSE had a celebrity mascot, who would it be?

Question Title

* 4. Please say whether you agree or disagree with these statements, with 1 being highly disagree and 5 being highly agree

Question Title

* 5. We'd like to know how strongly you associate the terms below with SSE, with one being not at all, and 5 being very strongly.

Question Title

* 6. Be honest, what do you think of SSE? We really appreciate your comments.﻿

* 6. Be honest, what do you think of SSE? We really appreciate your comments.