We are currently undertaking research to determine how retailers are defining and using Fit Data, if indeed at all, and whether cross-departmental use of Fit Data can have a positive impact on retail businesses. This survey, and the resultant whitepaper, is investigating current practice in these areas.

What we mean by ‘Fit Data’ and 'Shopper Data.'
  • By 'Fit Data' we specifically mean biometric data (measurements), fit preference data and body shape data.
  • By 'Shopper Data' we mean returns, purchase data, social data, feedback and fit data i.e. a more all encompassing view of the customer.
Use of this data in merchandising, promotion and personalisation can increase sales, margin and satisfaction.

We appreciate you providing your feedback on the matter in this short survey: there are 15 questions which should only take 3-5 minutes to complete in all. Upon completion, as a thank you for your participation, you'll be entered into the draw to win a FitBit Alta HR! (Only valid entrants who complete all fields and questions will be entered into a draw.).

Please note: This survey is specifically designed for those who work in fashion, clothing and footwear

Please also note: Your data will only be used by the whitepaper authors and sponsor, and will not be shared with any third parties

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