Children & Advertising

This survey is for parents with children between the ages of 8-12 years old and will take around 3 minutes to complete. It is part of national research by environmental charity Global Action Plan to understand parental concerns about the volume of advertising children are exposed to online.

If you have more than one child aged between 8 and 12, please consider your oldest child in the age range for the questions in this survey.

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* 1. How old is your child?

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* 2. Do you feel that you are fully aware of what sites your child visits when they are online?

Extremely well aware

Very aware

Somewhat aware

Not so aware

Not at all aware

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* 3. To the best of your knowledge, what social media platforms does your child regularly use? (tick every box that applies to your child)

Instagram

Youtube

TikTok

Facebook

Snapchat

None

Other (please specify)

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* 4. How does your child predominantly access social media?

Family computer

Own computer

Own phone or tablet

Smart TV

Parents’ phone or tablet

Other (please specify)

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* 5. On an average day, how long does your child spend on social media? (including any of the platforms listed above)

Less than one hour

one- two hours

two- five hours

more than five hours

Other (please specify)

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* 6. What (if any) are your concerns about your child spending time on social media? (tick every box that applies to you)

Online Bullying

Seeing inappropriate content

giving personal details to strangers

Having their data taken and used

Seeing too many Ads

Spending too much time online

I don't have any huge concerns

Other (please specify)

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* 7. A lot of online advertising is targeted to individual users, based on their browsing history, age & gender, location and sensitive personal information.

In relation to the collection of children’s data for the purposes of targeted advertising, which statement best describes your feelings?

I have not given much thought to targeted advertising

I am aware of targeted advertising but not concerned

I am somewhat concerned about targeted advertising

I'm very concerned about targeted advertising

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* 8. If you answered that you are somewhat or very concerned in Question 7, please explain your concern

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* 9. In relation to the quantity of advertising your child sees on social media, which best describes your feelings?

I have not given much thought to the amount of advertising my child sees on social media

I am aware of the amount of advertising my child sees on social media but not concerned

I am concerned about the amount of advertising my child sees on social media

I am very concerned about the amount of advertising my child sees on social media

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* 10. Consumer messages are often promoted and endorsed in social media content itself, as well as in paid adverts. Which of the following statements best describes your feelings?

I am most concerned by the consumer messages in Ads promoted to my child online

I am most concerned by the consumer messages in the content my child sees online

I am equally concerned by consumer messages promoted by Ads and within content my child sees online

I am not concerned by consumer messages in the Ads or content my child sees online

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* 11. If you would like more information about getting involved in our Kids Not Consumers Network please leave your details below:

Name

Email Address

Children & Advertising

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* 1. How old is your child?

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* 2. Do you feel that you are fully aware of what sites your child visits when they are online?

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* 3. To the best of your knowledge, what social media platforms does your child regularly use? (tick every box that applies to your child)

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* 4. How does your child predominantly access social media?

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* 5. On an average day, how long does your child spend on social media? (including any of the platforms listed above)

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* 6. What (if any) are your concerns about your child spending time on social media? (tick every box that applies to you)

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* 7. A lot of online advertising is targeted to individual users, based on their browsing history, age & gender, location and sensitive personal information.In relation to the collection of children’s data for the purposes of targeted advertising, which statement best describes your feelings?

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* 8. If you answered that you are somewhat or very concerned in Question 7, please explain your concern

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* 9. In relation to the quantity of advertising your child sees on social media, which best describes your feelings?

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* 10. Consumer messages are often promoted and endorsed in social media content itself, as well as in paid adverts. Which of the following statements best describes your feelings?

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* 11. If you would like more information about getting involved in our Kids Not Consumers Network please leave your details below:

* 7. A lot of online advertising is targeted to individual users, based on their browsing history, age & gender, location and sensitive personal information.

In relation to the collection of children’s data for the purposes of targeted advertising, which statement best describes your feelings?