NHBF Engagement Survey 2023

About you

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* 1. Firstly, thank you for your continued interest in the NHBF. Whilst the sector is still recovering and facing some challenges, we want to ensure that we’re providing business owners with the best service possible to help them run a safe, legal and profitable business.

It would be extremely helpful if you could answer a few questions about your experience and views on the industry. It should only take about 10-15 minutes, but your answers are invaluable and will help us improve the NHBF and what we offer you even better in 2024.

If you could please complete the survey by Monday the 27th of November 2023 we would really appreciate it.

Our privacy policy explains how the NHBF collects, handles and processes your personal information.

Do you consent with your personal data being processed as described above? You must tick Yes in order to take the survey.

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* 2. Which profession do you work in?

Hairdressing

Barbering

Beauty (including nail services, eye and brow services)

Beauty Aesthetics (including injectables, laser and advanced skin treatments)

Combined hair and beauty

Other (please specify)

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* 3. Are you: (please tick all that apply)

A salon or barbershop owner (with employees)

A salon or barbershop owner (no employees)

Self-employed chair renter

A salon or barbershop owner (working with self-employed people)

Self-employed room/area renter

Other (please specify)

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* 4. When did you open your business?

Under 2 years ago

2 to 5 years ago

6 to 10 years ago

11 to 15 years ago

16 to 20 years ago

Over 20 years ago

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* 5. Do you identify as

Male

Female

Non-binary

Transgender

Intersex

Prefer not to say

Let me self-identify

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* 6. What is your age?

18-24

25-34

35-44

45-54

55-64

65 and over

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* 7. What is your ethnic group? (Choose one option that best describes your ethnic group or background)

White - English, Welsh, Scottish, Northern Irish or British

White - Irish

White - Gypsy or Irish Traveller

Any other White background

Mixed - White and Black Caribbean

Mixed - White and Black African

Mixed - White and Asian

Any other Mixed or Multiple ethnic background

Asian or Asian British - Indian

Asian or Asian British Pakistani

Asian or Asian British Bangladeshi

Asian or Asian British Chinese

Any other Asian background

African - Black, African, Caribbean or Black British

Caribbean - Black, African, Caribbean or Black British

Any other Black, African or Caribbean background

Arab

Prefer not to say

Any other ethnic group – Please state

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* 8. How familiar are you with the range of advice, support and services that the NHBF provides?

Extremely familiar

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

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* 9. What key values do you associate with the NHBF? (tick the ones which most apply)

Friendly

Compassionate

Trustworthy

Established

Effective

Experts

Pioneering

Inspiring

Relevant

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* 10. We are very interested in understanding why you are not an NHBF member, this is so we can improve the services that we offer. (Please choose 5 options)

I've not heard about the NHBF

I'm not clear about what the NHBF does

The NHBF does not meet my needs as a business owner

I am a member of an alternative Hair & Beauty organisation

I can get information to help with a business problem from other places

The NHBF does not feel like an organisation for people like me

NHBF membership is not good enough value for money

I cannot afford to be an NHBF member at the moment

I can get everything I need from the NHBF without being a member

I used to be a member, but I am not anymore

I am not eligible for membership

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* 11. If you have told us that you used to be a member, please can you tell us why you have chosen to end your membership?

I was not using the membership benefits

I changed my salon from having staff to one where everyone is self-employed

I have cut back on expenditure

NHBF membership is too expensive

NHBF membership is not value for money

I already had all the NHBF advice and resources that I needed

I have sold my salon or ceased trading

I only joined for support at the height of the pandemic

I have retired or changed career

I am no longer eligible to be a member

I am now getting business support from elsewhere

I can get all the information that I need online

Other (please specify)

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* 12. Which of our social media channels do you follow the NHBF on?

Facebook

Instagram

YouTube

I do not follow the NHBF on social media

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* 13. Which of the following NHBF communications do you read? (tick all that apply)

E-newsletters

Social media

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* 14. Which NHBF Member benefit would you value the most? (Please choose a maximum of 5)

24/7 employment & HR legal helpline

24/7 commercial helpline e.g., payroll, tax, VAT, chair and room renting

Help from the membership team

Discounted insurance

Discounted PPL music licence 

Employment contracts and staff handbooks 

Apprenticeship information and contracts 

Advice and resources on chair, room and space renting

Health and safety toolkits 

Allergy alert and industry test toolkits

Expert business guides, fact sheets and templates 

salonfocus Member magazine 

Campaigning/lobbying activity 

Personal development and professional standards online learning

Other (please specify)

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* 15. As a business owner what are the challenges that you worry about the MOST? (Please choose a maximum of 5)

Recovery of your business following the Coronavirus pandemic

Increasing cost of trade suppliers

Increasing energy costs

Increased wage expectations

Increases in self-employment within the industry

Experienced staff leaving

Client loyalty

Tax & VAT

Recruiting qualified and experienced staff

Recruiting apprentices

Managing social media and your website

Business rates and rent costs

Selling your business/ exit strategy

Making redundancies

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* 16. We want to ensure that we are focused on the areas that matter most to businesses in the hair & beauty industries, which industry related topics would you like to see us focus on in 2024 (Please choose a maximum of 5)

The cost of doing business crisis

Education and training with the introduction of new T Levels courses

Raising the profile and funding of apprenticeships within the sector, to encourage greater take-up

Tax and VAT

Raising the professional standards within the industry

Sustainability issues - e.g. reducing plastic use

Increases in self-employment

Gender equality

Mental health and wellbeing

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* 17. The mental health and wellbeing of yourself, your staff and clients is crucial. Please let us know how you feel about the following statements

	Strongly agree	Agree	Partially agree	Disagree	Strongly disagree
I believe I can take action to protect my mental health and wellbeing	I believe I can take action to protect my mental health and wellbeing Strongly agree	I believe I can take action to protect my mental health and wellbeing Agree	I believe I can take action to protect my mental health and wellbeing Partially agree	I believe I can take action to protect my mental health and wellbeing Disagree	I believe I can take action to protect my mental health and wellbeing Strongly disagree
I am confident talking with my clients about their mental health and wellbeing	I am confident talking with my clients about their mental health and wellbeing Strongly agree	I am confident talking with my clients about their mental health and wellbeing Agree	I am confident talking with my clients about their mental health and wellbeing Partially agree	I am confident talking with my clients about their mental health and wellbeing Disagree	I am confident talking with my clients about their mental health and wellbeing Strongly disagree
I know the sources of support available for people struggling with their mental health and wellbeing	I know the sources of support available for people struggling with their mental health and wellbeing Strongly agree	I know the sources of support available for people struggling with their mental health and wellbeing Agree	I know the sources of support available for people struggling with their mental health and wellbeing Partially agree	I know the sources of support available for people struggling with their mental health and wellbeing Disagree	I know the sources of support available for people struggling with their mental health and wellbeing Strongly disagree

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* 18. Have you visited the NHBF website? If so, what are your reasons for doing so (Please choose a maximum of 5)

To check out the benefits of being a Member

To get the latest industry news and insights

To read NHBF Blogs

I haven't visited the website

Other (please specify)

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* 19. To what extent do you agree with the following statements

	Strongly agree	Agree	Partially agree	Disagree	Strongly disagree
The website is informative and engaging	The website is informative and engaging Strongly agree	The website is informative and engaging Agree	The website is informative and engaging Partially agree	The website is informative and engaging Disagree	The website is informative and engaging Strongly disagree
The content is easy to understand	The content is easy to understand Strongly agree	The content is easy to understand Agree	The content is easy to understand Partially agree	The content is easy to understand Disagree	The content is easy to understand Strongly disagree
The NHBF website is easy to use	The NHBF website is easy to use Strongly agree	The NHBF website is easy to use Agree	The NHBF website is easy to use Partially agree	The NHBF website is easy to use Disagree	The NHBF website is easy to use Strongly disagree
The website speed is too slow	The website speed is too slow Strongly agree	The website speed is too slow Agree	The website speed is too slow Partially agree	The website speed is too slow Disagree	The website speed is too slow Strongly disagree

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* 20. Is the NHBF website your go to destination when you need information about a business problem?

Yes

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* 21. If no, where do you go to look first?

Social media (Facebook, Instagram, LinkedIn)

Other websites such as Salon Business or Creative Head

Other (please specify)

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* 22. If you can’t find the necessary information on the NHBF website what would you do next?

Try and find the answer on social media

Contact the NHBF by phone

Contact the NHBF using email

Contact the NHBF using social media

Go to other websites

Visit forums

Reach out to my own network

Other (please specify)

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* 23. Rate the following statements by importance

	Not important at all	Slightly important	Important	Very important	Highly important
I want to get straight to the facts	I want to get straight to the facts Not important at all	I want to get straight to the facts Slightly important	I want to get straight to the facts Important	I want to get straight to the facts Very important	I want to get straight to the facts Highly important
I like my content to be concise	I like my content to be concise Not important at all	I like my content to be concise Slightly important	I like my content to be concise Important	I like my content to be concise Very important	I like my content to be concise Highly important
I prefer watching a video to reading content	I prefer watching a video to reading content Not important at all	I prefer watching a video to reading content Slightly important	I prefer watching a video to reading content Important	I prefer watching a video to reading content Very important	I prefer watching a video to reading content Highly important
The content should be easy to read, so I can just take in the key facts	The content should be easy to read, so I can just take in the key facts Not important at all	The content should be easy to read, so I can just take in the key facts Slightly important	The content should be easy to read, so I can just take in the key facts Important	The content should be easy to read, so I can just take in the key facts Very important	The content should be easy to read, so I can just take in the key facts Highly important
The content should allow me to get to the detail of the issue	The content should allow me to get to the detail of the issue Not important at all	The content should allow me to get to the detail of the issue Slightly important	The content should allow me to get to the detail of the issue Important	The content should allow me to get to the detail of the issue Very important	The content should allow me to get to the detail of the issue Highly important
For detailed information, I like to download a PDF	For detailed information, I like to download a PDF Not important at all	For detailed information, I like to download a PDF Slightly important	For detailed information, I like to download a PDF Important	For detailed information, I like to download a PDF Very important	For detailed information, I like to download a PDF Highly important
I like to see lists with links to the content I’m interested in	I like to see lists with links to the content I’m interested in Not important at all	I like to see lists with links to the content I’m interested in Slightly important	I like to see lists with links to the content I’m interested in Important	I like to see lists with links to the content I’m interested in Very important	I like to see lists with links to the content I’m interested in Highly important

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* 24. If the NHBF were looking to extend the range of services it offers you via its website, what would you most value? (Please choose a maximum of 5)

Non-technical online skills and knowledge learning for salon owners

Non-technical online certification

Being able to discuss in a forum with others on specific business issues

High-quality content on issues such as managing my businesses finance

An area to manage my CPD (continual professional development)

Webinars and online events

Podcasts

Other (please specify)

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* 25. What areas of skill development would you find most useful?  (Please choose a maximum of 5)

Consultation and industry tests 

Improving Health and Safety

Dealing with employment issues 

Understanding training and qualifications

Personal skills development for you and your team  

Leadership skills 

Managing costs 

Increasing income 

Negotiation 

Continuous professional development 

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* 26. Thank you for completing this survey. We appreciate your feedback; it helps us shape the future of the NHBF and the industry moving forward. If you would like the chance to be entered into a prize draw to win £100 worth of shopping vouchers, please provide your details below so we can get in contact with you. We will also use these details to identify any existing information that we have about you. Full terms and conditions can be viewed here

Full terms and conditions can be viewed here.

Name

Your business name

Email address

Telephone number

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* 2. Which profession do you work in?

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* 3. Are you: (please tick all that apply)

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* 4. When did you open your business?

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* 5. Do you identify as

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* 6. What is your age?

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* 7. What is your ethnic group? (Choose one option that best describes your ethnic group or background)

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* 8. How familiar are you with the range of advice, support and services that the NHBF provides?

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* 9. What key values do you associate with the NHBF? (tick the ones which most apply)

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* 10. We are very interested in understanding why you are not an NHBF member, this is so we can improve the services that we offer. (Please choose 5 options)

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* 11. If you have told us that you used to be a member, please can you tell us why you have chosen to end your membership?

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* 12. Which of our social media channels do you follow the NHBF on?

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* 13. Which of the following NHBF communications do you read? (tick all that apply)

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* 14. Which NHBF Member benefit would you value the most? (Please choose a maximum of 5)

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* 15. As a business owner what are the challenges that you worry about the MOST? (Please choose a maximum of 5)

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* 16. We want to ensure that we are focused on the areas that matter most to businesses in the hair & beauty industries, which industry related topics would you like to see us focus on in 2024 (Please choose a maximum of 5)

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* 17. The mental health and wellbeing of yourself, your staff and clients is crucial. Please let us know how you feel about the following statements

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* 18. Have you visited the NHBF website? If so, what are your reasons for doing so (Please choose a maximum of 5)

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* 19. To what extent do you agree with the following statements

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* 20. Is the NHBF website your go to destination when you need information about a business problem?

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* 21. If no, where do you go to look first?

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* 22. If you can’t find the necessary information on the NHBF website what would you do next?

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* 23. Rate the following statements by importance

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* 24. If the NHBF were looking to extend the range of services it offers you via its website, what would you most value? (Please choose a maximum of 5)

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* 25. What areas of skill development would you find most useful? (Please choose a maximum of 5)

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* 25. What areas of skill development would you find most useful?  (Please choose a maximum of 5)