Luxury performance car owners - A market Research Survey

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* 1. Do you own luxury performance cars from a single brand or more?

Just one

More than one

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* 2. What brand is the car that you own (or brands if you own more than one)?

Aston Martin

Bentley

Ferrari

Lamborghini

McLaren

Koenigsegg

Pagani

Porsche

Rolls-Royce

Other (please specify)

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* 3. How likely are you to recommend the brand (or brands) to other potential customers? -Please rate from 1 to 10 with 1 as the lowest and 10 as the highest score - If you indicated more than one in Question 2, please select 'Other' and type in for each brand selected a score from 1 to 10

Other (please specify)

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* 4. What Motivates you in owning a car? - Please, rate from 1 to 10 with 1 as the lowest and 10 as the highest score -

	1	2	3	4	5	6	7	8	9	10
Stand out from the crowd	Stand out from the crowd 1	Stand out from the crowd 2	Stand out from the crowd 3	Stand out from the crowd 4	Stand out from the crowd 5	Stand out from the crowd 6	Stand out from the crowd 7	Stand out from the crowd 8	Stand out from the crowd 9	Stand out from the crowd 10
Enjoy a sense of well-being	Enjoy a sense of well-being 1	Enjoy a sense of well-being 2	Enjoy a sense of well-being 3	Enjoy a sense of well-being 4	Enjoy a sense of well-being 5	Enjoy a sense of well-being 6	Enjoy a sense of well-being 7	Enjoy a sense of well-being 8	Enjoy a sense of well-being 9	Enjoy a sense of well-being 10
Feel a sense of freedom	Feel a sense of freedom 1	Feel a sense of freedom 2	Feel a sense of freedom 3	Feel a sense of freedom 4	Feel a sense of freedom 5	Feel a sense of freedom 6	Feel a sense of freedom 7	Feel a sense of freedom 8	Feel a sense of freedom 9	Feel a sense of freedom 10
Feel a sense of thrill	Feel a sense of thrill 1	Feel a sense of thrill 2	Feel a sense of thrill 3	Feel a sense of thrill 4	Feel a sense of thrill 5	Feel a sense of thrill 6	Feel a sense of thrill 7	Feel a sense of thrill 8	Feel a sense of thrill 9	Feel a sense of thrill 10
Feel a sense of belonging to the brand	Feel a sense of belonging to the brand 1	Feel a sense of belonging to the brand 2	Feel a sense of belonging to the brand 3	Feel a sense of belonging to the brand 4	Feel a sense of belonging to the brand 5	Feel a sense of belonging to the brand 6	Feel a sense of belonging to the brand 7	Feel a sense of belonging to the brand 8	Feel a sense of belonging to the brand 9	Feel a sense of belonging to the brand 10
Protect the environment	Protect the environment 1	Protect the environment 2	Protect the environment 3	Protect the environment 4	Protect the environment 5	Protect the environment 6	Protect the environment 7	Protect the environment 8	Protect the environment 9	Protect the environment 10
Be the person I want to be	Be the person I want to be 1	Be the person I want to be 2	Be the person I want to be 3	Be the person I want to be 4	Be the person I want to be 5	Be the person I want to be 6	Be the person I want to be 7	Be the person I want to be 8	Be the person I want to be 9	Be the person I want to be 10
Feel secure	Feel secure 1	Feel secure 2	Feel secure 3	Feel secure 4	Feel secure 5	Feel secure 6	Feel secure 7	Feel secure 8	Feel secure 9	Feel secure 10
Succeed in life	Succeed in life 1	Succeed in life 2	Succeed in life 3	Succeed in life 4	Succeed in life 5	Succeed in life 6	Succeed in life 7	Succeed in life 8	Succeed in life 9	Succeed in life 10

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* 5. What motivates your purchase choice? - Please rate from 1 to 10 with 1 as the lowest and 10 as the highest score - If 'Other' please indicate the factor and its relative weight

	1	2	3	4	5	6	7	8	9	10
Price (Purchasing price, Maintenance, Insurance)	Price (Purchasing price, Maintenance, Insurance) 1	Price (Purchasing price, Maintenance, Insurance) 2	Price (Purchasing price, Maintenance, Insurance) 3	Price (Purchasing price, Maintenance, Insurance) 4	Price (Purchasing price, Maintenance, Insurance) 5	Price (Purchasing price, Maintenance, Insurance) 6	Price (Purchasing price, Maintenance, Insurance) 7	Price (Purchasing price, Maintenance, Insurance) 8	Price (Purchasing price, Maintenance, Insurance) 9	Price (Purchasing price, Maintenance, Insurance) 10
Brand	Brand 1	Brand 2	Brand 3	Brand 4	Brand 5	Brand 6	Brand 7	Brand 8	Brand 9	Brand 10
Performance	Performance 1	Performance 2	Performance 3	Performance 4	Performance 5	Performance 6	Performance 7	Performance 8	Performance 9	Performance 10
Design	Design 1	Design 2	Design 3	Design 4	Design 5	Design 6	Design 7	Design 8	Design 9	Design 10
Company's robustness	Company's robustness 1	Company's robustness 2	Company's robustness 3	Company's robustness 4	Company's robustness 5	Company's robustness 6	Company's robustness 7	Company's robustness 8	Company's robustness 9	Company's robustness 10
Model's rarity	Model's rarity 1	Model's rarity 2	Model's rarity 3	Model's rarity 4	Model's rarity 5	Model's rarity 6	Model's rarity 7	Model's rarity 8	Model's rarity 9	Model's rarity 10
Personalisation options	Personalisation options 1	Personalisation options 2	Personalisation options 3	Personalisation options 4	Personalisation options 5	Personalisation options 6	Personalisation options 7	Personalisation options 8	Personalisation options 9	Personalisation options 10

Other (please specify)

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* 6. Which age bracket do you fall in?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

Prefer not to answer

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* 7. Do you follow any Motorsport Championship? If so which one/ones?

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* 8. Do you think electric cars are the future of the automotive industry?

Yes

Not really, EV will develop but other technologies are more advantageous

Other (please specify)

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* 9. Do you think electric supercars are the future of the luxury performance automotive industry?

Yes

Not completely, as it would lack the same driving experience

Other (please specify)

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* 10. Do you prefer electric or internal combustion engine cars?

EVs

ICEs

Other (please specify)