CIB Re-brand Consultation

Cardiff Institute for the Blind are consulting with our service-users and partners on the possibility of changing our name.  We know our name is an increasing barrier to supporting more people and gaining much needed income to deliver services.

More and more people we speak to are saying they don’t want our support or don’t feel eligible for our support because they think we just help people who are blind with no sight.

People are also put off by the ‘Institute’ part of our name, thinking we are an old fashioned organisation or that we are a residential home for the blind and partially sighted.

We work across South Wales and so the ‘Cardiff’ part of our name is not really accurate and causes confusion when we want to deliver services and agree partnership contracts and funding. 

As a subsidiary of RNIB, we also use the RNIB name in places such as Swansea and Rhondda Cynon Taf. Whilst we are an associate of RNIB, that isn’t our charity name and it does not feel clear and transparent to our Service Users.

We believe the cost of changing our name would be small and that we would get more income with a modern and more relevant name.

We know that changing our name is a big decision and we will only change it if we are sure it is the right thing to do for blind and partially sighted people.

With that in mind, we want your help to decide whether it is right to change our name at this time and if it is, what name might give us the greatest impact possible.

The following questions should take about 10 minutes to complete.  Please contact us on 02920398900 if you would like to complete the questionnaire in Welsh or in an alternative format.

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* 1. For accessibility reasons, can you identify if you have a sight condition?  This will not be published - see our privacy statement for details at https://www.cibi.co.uk/privacy-policy/

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* 2. Can you tell us what browser you are using to complete this questionnaire?

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* 3. Are you using assistive technology to complete this survey?

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* 4. Where do you live?

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* 5. Would you object to Cardiff Institute for the Blind changing its name?

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* 6. Would you stop using our services if we did change our name?

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* 7. If the decision is made to change the name of CIB, we would like to choose a succinct new name that is modern and easy to remember.  
Can you tell us how do you feel about the following five possible names for the charity? 


On a scale of 1 - 5, please select from the following options with 1 being you ‘really like the name’ and 5 being you ‘don’t like the name at all’:

  1 2 3 4 5
Sight Life
Vision Life
Sight Loss Life
Sight Loss Living
South Wales Vision

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* 8. Are there any other names you think might be better?

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Example Logos with straplines -  HSBC Bank and Tesco

Example Logos with straplines -  HSBC Bank and Tesco

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* 9. We would like to add a descriptive statement (otherwise known as a strapline) to our logo if we decide on a new name. The strapline provides more information about what we do and/or why people should choose our service. Above are some of examples of logos with straplines. 
Tesco  “Every little helps” 
HSBC "The world's local bank".

Can you tell us how you feel about the following three possible strapline statements?
On a scale of 1 - 5, please select from the following options with 1 being you ‘really like the strapline’ and 5 being you ‘don’t like the strapline at all’:

  1 2 3 4 5
Focusing on people with sight loss
Your local sight loss charity
Personal. Connecting. Inspiring

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* 10. Developing a new logo and visual identity will help people recognise us when we are communicating with them, for example by letter, poster, leaflet and website.

We would like any new identity to give people an idea of our personality and  encourage people who don’t know us to get in contact if they need our services.

To help us do this, we would like to know how you would describe us. Below are some different words, can you tick the ones that match your experience or knowledge of us.

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* 11. When developing a logo that is appealing to both sighted and blind and partially sighted people, what do you think are the important elements to consider? 

Please tick all of the options below that you think are important to consider:

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* 12. Do you have any additional comments about Cardiff Institute for the Blind’s (CIB's) name and identity that you’d like to share with us?
Please insert below:

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* 13. Would you be happy if we contacted you again about this?

Thank you very much for answering these questions. We are going to review all the feedback we get, and then decide whether to change our name. If people think it is a good idea for us to change, we will then consult on what name or names might work before making a final decision.

Thank you once again for your support.

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