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To help the BFA get a true picture of the Christmas period for its members and non members.  

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* 1. For us to better understand the answers to the questions below please let us know what type of florist business you are. 

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* 2. How did your Christmas 2019 sales compare to those of Christmas 2018?

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* 3. If you are a retail shop, how did your footfall compare with that of Christmas 2018?

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* 4. If you are a studio florist working from a unit or warehouse, how did your business compare with that of Christmas 2018?

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* 5. Florists linked to relay organisations - how did the number of incoming relay orders compare to those of Christmas 2018?

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* 6. How did the number of online orders from your own website compare to those of Christmas 2018?

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* 7. Did the number of pre-orders differ from those of Christmas 2018?

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* 8. Overall, was the proportion of flowers and plants you sold more - or less - than those sold during Christmas 2018?

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* 9. Overall, how accurately did you predict Christmas demand in your business in 2018?

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* 10. How did your buying costs compare to Christmas 2018?

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* 11. Overall, on a scale of 1 to 5, how satisfied were you with Christmas 2019 sales? 1 = very satisfied, 5 = very unsatisfied.

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* 12. Are there any specific matters that you believe affected your business in 2019 either positively or negatively?

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