Here at GNHQ we want to find out more about your Christmas experience this year, from  which presents you buy, where you go, who is responsible for organising, and much more.

This survey is open to all UK gransnetters who celebrate Christmas. Everyone who completes the survey will be put into a prize draw where one GNer will win a £100 Amazon voucher.

Thanks and good luck!
GNHQ
Standard Insight Terms and Conditions apply

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1. Please tell us in your own words, what do you associate the Christmas holidays with?

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2. When it comes to organising and planning Christmas, which of the following best describes the decision-making process for you and your family?

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3. When do you start planning for the following?

  Earlier than May May June July August September October November December Week before Christmas NA /  Don't do this
Food
Festive activities (eg family get-together or going out with friends)
Presents & gifting for adults
Christmas decorations
Presents & gifting for children

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4. Below are some statements related to super deal days such as Black Friday, Cyber Monday and Boxing Day.
Please use the scale below to tell us if you agree or disagree with them.

  Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
I did the majority of my Christmas shopping on Black Friday this year
Deal days did not affect my Christmas shopping habits this year
I did the majority of Christmas shopping on Cyber Monday this year
I will or have already made purchases in the Boxing Day or January sales
I spread my shopping across few months but spent mostly on deal days like Black Friday this year

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5. Generally, when do you start feeling festive?
Please select all that apply.

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6. To what extent do you agree or disagree with the following statements?

  Strongly agree Somewhat agree Neither agree not disagree Somewhat disagree Strongly disagree
I often see higher price to signal for higher quality products
I only buy products and services from a brand I trust
It's important to indulge or pamper myself on a regular basis
It's important to indulge or pamper myself over the Christmas period
I prefer to own fewer but higher quality items
I prefer to receive fewer but higher quality gifts at Christmas
I prefer spending money on experiences rather than on things
I only buy products from brands that care for the environment
I prefer experiences to things at Christmas time

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7. Which, if any, of the statements below describe your thoughts about different brands and their advertising in the period leading up to Christmas?
Choose all that apply.

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