Are you Cool?

In this short survey, we will ask you the kind of questions Gartner might ask when evaluating if you are Cool or not. Gartner evaluates Coolness across a number of axes. You don't need to fulfil all of the criteria, but you should be able to recognise your company in at least one of the questions below. Your survey response will be treated as strictly confidential and the answers you provide will only be used to inform your review conversation with us and for no other purpose.

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* 1. Tell us your name

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* 2. What is your email address?

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* 3. What is your company name?

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* 4. What is the name of your product or service?

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* 5. In what market(s) do you sell your product or service?

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* 6. What business problem does your product or service solve?

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* 7. For which customers do you solve this problem?

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* 8. Your company may be cool if you have introduced a new and disruptive technology or service to the market. If this describes you, please explain what is new or disruptive about your technology. If this does not describe your company, please skip to the next question.

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* 9. Your technology or service may not be unique, but you may be using it in a new and original way. If this describes you, explain what is unique about the way you apply the technology. If this does not describe your company, please skip to the next question.

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* 10. Perhaps it's not your technology or service, or the way you use it that is cool, but rather your business model. If this describes you, tell us briefly what is unique or disruptive about your business model. If this does not describe your company, please move on to the next question.

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* 11. Perhaps you are cool because your product or service is broadly disruptive. For example, you might have created a totally new market. Or you might have enabled a step-change in efficiency or cost reduction. Perhaps you address a totally new buying segment in a specific market. If this describes your company, please explain what and how you are disrupting.

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* 12. Are there other companies offering a similar product or service? If there are, please list a few and tell us why you are different.