What is your first reaction to the product?

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* 1. What is your first reaction to the product?

How would you rate the quality of the product?

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* 2. How would you rate the quality of the product?

How innovative is the product?

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* 3. How innovative is the product?

When you think about the product, do you think of it as something you need or don’t need?

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* 4. When you think about the product, do you think of it as something you need or don’t need?

How would you rate the value for money of the product?

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* 5. How would you rate the value for money of the product?

If the product were available today, how likely would you be to buy the product?

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* 6. If the product were available today, how likely would you be to buy the product?

How likely are you to replace your current product with the product?

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* 7. How likely are you to replace your current product with the product?

How likely is it that you would recommend our new product to a friend or colleague?

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* 8. How likely is it that you would recommend our new product to a friend or colleague?

NOT AT ALL LIKELY
EXTREMELY LIKELY
In your own words, what are the things that you like most about this new product?

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* 9. In your own words, what are the things that you like most about this new product?

In your own words, what are the things that you would most like to improve in this new product?

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* 10. In your own words, what are the things that you would most like to improve in this new product?

T