In our recent survey on Training & Knowledge Needs, local authorities highlighted ‘engagement and communications with residents and stakeholders’ as an area where WRAP support could be provided.

 We would now like to find out more about specific communications needs and to understand what your local authority is planning to focus on in 2021/22 and beyond. We can then collate responses and create communications resources and training to support the most common local authority priorities.

 Please consider the following factors when responding to this survey:

·       Government’s Resources and Waste Strategy, Environment Bill, Circular Economy Package and associated policies and targets for recycling of municipal waste.

·       Potential impact of future policy and regulation on service provision.

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* 1.  About you

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* 1a: Do you work within:

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* 2.What are the future waste and recycling drivers for change for your local authority? Please prioritise your top 10 from the list below with 1 being the highest and 10 being the lowest priority.

  1 2 3 4 5 6 7 8 9 10
Local authority / waste partnership waste strategy and policy
Government’s Resources and Waste Strategy policies and targets
Circular Economy Package
Achieving greater consistency in collection services (set of core materials collected)
Expanding the types and range of materials collected through household collections
Increasing the quantity (tonnages) of household recyclables collected including food waste
Improving quality and addressing contamination of household recyclables
Minimising waste to landfill / EfW
Waste compositional analysis, e.g. information on missed capture, contamination
Increasing non-household recycling collection services
Improvements in measured scheme user satisfaction levels
Reducing carbon footprint

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* 3. What types of campaign ‘themes’ will your authority be focusing on in the next few years? Please prioritise your top 10 from the list below with 1 being the highest and 10 being the lowest priority.

  1 2 3 4 5 6 7 8 9 10
Increasing capture of household dry recycling
Increasing capture of household food waste
Introducing a new food waste collection service
Increasing quality and reducing contamination of household recycling including food waste
Collection of difficult to recycling materials (e.g. plastic bags and wrappings)
Restricting residual waste (capacity or frequency of collections)
Household recycling consistency (set of core materials collected)
Targeting specific material streams (e.g. textiles, WEEE)
Waste prevention and waste reduction (including food waste)
Re-use
Household Waste Recycling Centres (HWRC / HRC)
Recycling in flats and communal properties including food waste collections
Business recycling

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* 4. Thinking about the next 12 months, which external communication channels do you anticipate using to disseminate information on recycling services and what can and can’t be recycled? Please tick all those that apply.

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* 4 (cont.) Internal:
Thinking about the next 12 months, which internal communication channels do you anticipate using to disseminate information on recycling services and what can and can’t be recycled? Please tick all those that apply.

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* 5. Please indicate below the number of households within your local authority area.

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* 6.  Please indicate below your annual recycling communications budget / spend on “business as usual” waste and recycling communications and campaigns, not including staff costs.

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* 7.  What are your preferred social media communication channels when promoting waste and recycling information? Please rank them from 1 to 6 with 1 being the channel you use most and 6 the channel you use least. Please leave blank any that you do not currently use.

  1 2 3 4 5 6
Facebook
Twitter
Instagram
Snapchat
TikTok
YouTube

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* 8.  Have you used Recycle Now’s campaign toolkit (social norming approach to recycling communications) to plan and support the delivery of local waste and recycling communications?

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* 9. Does your local authority use the Recycle Now Localised Brand Mark? If yes, which format do you use?

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* 10.  Does your authority currently use any of WRAP’s communications campaign assets, resources and materials that are available on the WRAP Partners Resource Library? If yes, please tick all those relevant from the list below.

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* 11.  Are there any additional assets you feel WRAP should create to help deliver the campaigns in your area?

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* 12. Does your authority use the Material Streams iconography? If yes, please indicate below where you use them within your communications.

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* 13.  How do you find out about WRAP’s Recycle Now, Love Food Hate Waste, Love Your Clothes and Clear on Plastics campaigns and activities? Please tick all that are relevant.

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* 14.  Recycle Now currently offers the following dry recycling workshop content:

  • Dissemination of insights of our annual tracker survey and how this can inform the development of national and local recycling communications.
  • The evidence behind Recycle Now’s social norming approach to recycling communications and how you can adopt this to enhance your communications.
  • Insights into the development of Recycle Now campaigns and how you can use these as part of your communications.
  • WRAP’s resource library – how to get the most out of it.
  • Results of successful behaviour change pilots and how you can use these.
The above workshop is also available for those local authorities looking to introduce a new food waste service or wanting to increase participation of an existing food waste service.

Thinking about your priorities for communications for this financial year, please tell us if you’d like us to deliver any of the above workshops for you. Please state whether you would be interested in a physical or virtual workshop. 

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* 15. Please let us know how we can help you and others in your Local Authority improve communications about recycling to residents

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