Local authority communications survey March 2021

In our recent survey on Training & Knowledge Needs, local authorities highlighted ‘engagement and communications with residents and stakeholders’ as an area where WRAP support could be provided.

We would now like to find out more about specific communications needs and to understand what your local authority is planning to focus on in 2021/22 and beyond. We can then collate responses and create communications resources and training to support the most common local authority priorities.

Please consider the following factors when responding to this survey:

· Government’s Resources and Waste Strategy, Environment Bill, Circular Economy Package and associated policies and targets for recycling of municipal waste.

· Potential impact of future policy and regulation on service provision.

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* 1. About you

Local Authority

Email Address

Phone Number

Question Title

* 1a: Do you work within:

Local authority waste and recycling team

Local authority corporate communications team

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* 2.What are the future waste and recycling drivers for change for your local authority? Please prioritise your top 10 from the list below with 1 being the highest and 10 being the lowest priority.

	1	2	3	4	5	6	7	8	9	10
Local authority / waste partnership waste strategy and policy	Local authority / waste partnership waste strategy and policy 1	Local authority / waste partnership waste strategy and policy 2	Local authority / waste partnership waste strategy and policy 3	Local authority / waste partnership waste strategy and policy 4	Local authority / waste partnership waste strategy and policy 5	Local authority / waste partnership waste strategy and policy 6	Local authority / waste partnership waste strategy and policy 7	Local authority / waste partnership waste strategy and policy 8	Local authority / waste partnership waste strategy and policy 9	Local authority / waste partnership waste strategy and policy 10
Government’s Resources and Waste Strategy policies and targets	Government’s Resources and Waste Strategy policies and targets 1	Government’s Resources and Waste Strategy policies and targets 2	Government’s Resources and Waste Strategy policies and targets 3	Government’s Resources and Waste Strategy policies and targets 4	Government’s Resources and Waste Strategy policies and targets 5	Government’s Resources and Waste Strategy policies and targets 6	Government’s Resources and Waste Strategy policies and targets 7	Government’s Resources and Waste Strategy policies and targets 8	Government’s Resources and Waste Strategy policies and targets 9	Government’s Resources and Waste Strategy policies and targets 10
Circular Economy Package	Circular Economy Package 1	Circular Economy Package 2	Circular Economy Package 3	Circular Economy Package 4	Circular Economy Package 5	Circular Economy Package 6	Circular Economy Package 7	Circular Economy Package 8	Circular Economy Package 9	Circular Economy Package 10
Achieving greater consistency in collection services (set of core materials collected)	Achieving greater consistency in collection services (set of core materials collected) 1	Achieving greater consistency in collection services (set of core materials collected) 2	Achieving greater consistency in collection services (set of core materials collected) 3	Achieving greater consistency in collection services (set of core materials collected) 4	Achieving greater consistency in collection services (set of core materials collected) 5	Achieving greater consistency in collection services (set of core materials collected) 6	Achieving greater consistency in collection services (set of core materials collected) 7	Achieving greater consistency in collection services (set of core materials collected) 8	Achieving greater consistency in collection services (set of core materials collected) 9	Achieving greater consistency in collection services (set of core materials collected) 10
Expanding the types and range of materials collected through household collections	Expanding the types and range of materials collected through household collections 1	Expanding the types and range of materials collected through household collections 2	Expanding the types and range of materials collected through household collections 3	Expanding the types and range of materials collected through household collections 4	Expanding the types and range of materials collected through household collections 5	Expanding the types and range of materials collected through household collections 6	Expanding the types and range of materials collected through household collections 7	Expanding the types and range of materials collected through household collections 8	Expanding the types and range of materials collected through household collections 9	Expanding the types and range of materials collected through household collections 10
Increasing the quantity (tonnages) of household recyclables collected including food waste	Increasing the quantity (tonnages) of household recyclables collected including food waste 1	Increasing the quantity (tonnages) of household recyclables collected including food waste 2	Increasing the quantity (tonnages) of household recyclables collected including food waste 3	Increasing the quantity (tonnages) of household recyclables collected including food waste 4	Increasing the quantity (tonnages) of household recyclables collected including food waste 5	Increasing the quantity (tonnages) of household recyclables collected including food waste 6	Increasing the quantity (tonnages) of household recyclables collected including food waste 7	Increasing the quantity (tonnages) of household recyclables collected including food waste 8	Increasing the quantity (tonnages) of household recyclables collected including food waste 9	Increasing the quantity (tonnages) of household recyclables collected including food waste 10
Improving quality and addressing contamination of household recyclables	Improving quality and addressing contamination of household recyclables 1	Improving quality and addressing contamination of household recyclables 2	Improving quality and addressing contamination of household recyclables 3	Improving quality and addressing contamination of household recyclables 4	Improving quality and addressing contamination of household recyclables 5	Improving quality and addressing contamination of household recyclables 6	Improving quality and addressing contamination of household recyclables 7	Improving quality and addressing contamination of household recyclables 8	Improving quality and addressing contamination of household recyclables 9	Improving quality and addressing contamination of household recyclables 10
Minimising waste to landfill / EfW	Minimising waste to landfill / EfW 1	Minimising waste to landfill / EfW 2	Minimising waste to landfill / EfW 3	Minimising waste to landfill / EfW 4	Minimising waste to landfill / EfW 5	Minimising waste to landfill / EfW 6	Minimising waste to landfill / EfW 7	Minimising waste to landfill / EfW 8	Minimising waste to landfill / EfW 9	Minimising waste to landfill / EfW 10
Waste compositional analysis, e.g. information on missed capture, contamination	Waste compositional analysis, e.g. information on missed capture, contamination 1	Waste compositional analysis, e.g. information on missed capture, contamination 2	Waste compositional analysis, e.g. information on missed capture, contamination 3	Waste compositional analysis, e.g. information on missed capture, contamination 4	Waste compositional analysis, e.g. information on missed capture, contamination 5	Waste compositional analysis, e.g. information on missed capture, contamination 6	Waste compositional analysis, e.g. information on missed capture, contamination 7	Waste compositional analysis, e.g. information on missed capture, contamination 8	Waste compositional analysis, e.g. information on missed capture, contamination 9	Waste compositional analysis, e.g. information on missed capture, contamination 10
Increasing non-household recycling collection services	Increasing non-household recycling collection services 1	Increasing non-household recycling collection services 2	Increasing non-household recycling collection services 3	Increasing non-household recycling collection services 4	Increasing non-household recycling collection services 5	Increasing non-household recycling collection services 6	Increasing non-household recycling collection services 7	Increasing non-household recycling collection services 8	Increasing non-household recycling collection services 9	Increasing non-household recycling collection services 10
Improvements in measured scheme user satisfaction levels	Improvements in measured scheme user satisfaction levels 1	Improvements in measured scheme user satisfaction levels 2	Improvements in measured scheme user satisfaction levels 3	Improvements in measured scheme user satisfaction levels 4	Improvements in measured scheme user satisfaction levels 5	Improvements in measured scheme user satisfaction levels 6	Improvements in measured scheme user satisfaction levels 7	Improvements in measured scheme user satisfaction levels 8	Improvements in measured scheme user satisfaction levels 9	Improvements in measured scheme user satisfaction levels 10
Reducing carbon footprint	Reducing carbon footprint 1	Reducing carbon footprint 2	Reducing carbon footprint 3	Reducing carbon footprint 4	Reducing carbon footprint 5	Reducing carbon footprint 6	Reducing carbon footprint 7	Reducing carbon footprint 8	Reducing carbon footprint 9	Reducing carbon footprint 10

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* 3. What types of campaign ‘themes’ will your authority be focusing on in the next few years? Please prioritise your top 10 from the list below with 1 being the highest and 10 being the lowest priority.

	1	2	3	4	5	6	7	8	9	10
Increasing capture of household dry recycling	Increasing capture of household dry recycling 1	Increasing capture of household dry recycling 2	Increasing capture of household dry recycling 3	Increasing capture of household dry recycling 4	Increasing capture of household dry recycling 5	Increasing capture of household dry recycling 6	Increasing capture of household dry recycling 7	Increasing capture of household dry recycling 8	Increasing capture of household dry recycling 9	Increasing capture of household dry recycling 10
Increasing capture of household food waste	Increasing capture of household food waste 1	Increasing capture of household food waste 2	Increasing capture of household food waste 3	Increasing capture of household food waste 4	Increasing capture of household food waste 5	Increasing capture of household food waste 6	Increasing capture of household food waste 7	Increasing capture of household food waste 8	Increasing capture of household food waste 9	Increasing capture of household food waste 10
Introducing a new food waste collection service	Introducing a new food waste collection service 1	Introducing a new food waste collection service 2	Introducing a new food waste collection service 3	Introducing a new food waste collection service 4	Introducing a new food waste collection service 5	Introducing a new food waste collection service 6	Introducing a new food waste collection service 7	Introducing a new food waste collection service 8	Introducing a new food waste collection service 9	Introducing a new food waste collection service 10
Increasing quality and reducing contamination of household recycling including food waste	Increasing quality and reducing contamination of household recycling including food waste 1	Increasing quality and reducing contamination of household recycling including food waste 2	Increasing quality and reducing contamination of household recycling including food waste 3	Increasing quality and reducing contamination of household recycling including food waste 4	Increasing quality and reducing contamination of household recycling including food waste 5	Increasing quality and reducing contamination of household recycling including food waste 6	Increasing quality and reducing contamination of household recycling including food waste 7	Increasing quality and reducing contamination of household recycling including food waste 8	Increasing quality and reducing contamination of household recycling including food waste 9	Increasing quality and reducing contamination of household recycling including food waste 10
Collection of difficult to recycling materials (e.g. plastic bags and wrappings)	Collection of difficult to recycling materials (e.g. plastic bags and wrappings) 1	Collection of difficult to recycling materials (e.g. plastic bags and wrappings) 2	Collection of difficult to recycling materials (e.g. plastic bags and wrappings) 3	Collection of difficult to recycling materials (e.g. plastic bags and wrappings) 4	Collection of difficult to recycling materials (e.g. plastic bags and wrappings) 5	Collection of difficult to recycling materials (e.g. plastic bags and wrappings) 6	Collection of difficult to recycling materials (e.g. plastic bags and wrappings) 7	Collection of difficult to recycling materials (e.g. plastic bags and wrappings) 8	Collection of difficult to recycling materials (e.g. plastic bags and wrappings) 9	Collection of difficult to recycling materials (e.g. plastic bags and wrappings) 10
Restricting residual waste (capacity or frequency of collections)	Restricting residual waste (capacity or frequency of collections) 1	Restricting residual waste (capacity or frequency of collections) 2	Restricting residual waste (capacity or frequency of collections) 3	Restricting residual waste (capacity or frequency of collections) 4	Restricting residual waste (capacity or frequency of collections) 5	Restricting residual waste (capacity or frequency of collections) 6	Restricting residual waste (capacity or frequency of collections) 7	Restricting residual waste (capacity or frequency of collections) 8	Restricting residual waste (capacity or frequency of collections) 9	Restricting residual waste (capacity or frequency of collections) 10
Household recycling consistency (set of core materials collected)	Household recycling consistency (set of core materials collected) 1	Household recycling consistency (set of core materials collected) 2	Household recycling consistency (set of core materials collected) 3	Household recycling consistency (set of core materials collected) 4	Household recycling consistency (set of core materials collected) 5	Household recycling consistency (set of core materials collected) 6	Household recycling consistency (set of core materials collected) 7	Household recycling consistency (set of core materials collected) 8	Household recycling consistency (set of core materials collected) 9	Household recycling consistency (set of core materials collected) 10
Targeting specific material streams (e.g. textiles, WEEE)	Targeting specific material streams (e.g. textiles, WEEE) 1	Targeting specific material streams (e.g. textiles, WEEE) 2	Targeting specific material streams (e.g. textiles, WEEE) 3	Targeting specific material streams (e.g. textiles, WEEE) 4	Targeting specific material streams (e.g. textiles, WEEE) 5	Targeting specific material streams (e.g. textiles, WEEE) 6	Targeting specific material streams (e.g. textiles, WEEE) 7	Targeting specific material streams (e.g. textiles, WEEE) 8	Targeting specific material streams (e.g. textiles, WEEE) 9	Targeting specific material streams (e.g. textiles, WEEE) 10
Waste prevention and waste reduction (including food waste)	Waste prevention and waste reduction (including food waste) 1	Waste prevention and waste reduction (including food waste) 2	Waste prevention and waste reduction (including food waste) 3	Waste prevention and waste reduction (including food waste) 4	Waste prevention and waste reduction (including food waste) 5	Waste prevention and waste reduction (including food waste) 6	Waste prevention and waste reduction (including food waste) 7	Waste prevention and waste reduction (including food waste) 8	Waste prevention and waste reduction (including food waste) 9	Waste prevention and waste reduction (including food waste) 10
Re-use	Re-use 1	Re-use 2	Re-use 3	Re-use 4	Re-use 5	Re-use 6	Re-use 7	Re-use 8	Re-use 9	Re-use 10
Household Waste Recycling Centres (HWRC / HRC)	Household Waste Recycling Centres (HWRC / HRC) 1	Household Waste Recycling Centres (HWRC / HRC) 2	Household Waste Recycling Centres (HWRC / HRC) 3	Household Waste Recycling Centres (HWRC / HRC) 4	Household Waste Recycling Centres (HWRC / HRC) 5	Household Waste Recycling Centres (HWRC / HRC) 6	Household Waste Recycling Centres (HWRC / HRC) 7	Household Waste Recycling Centres (HWRC / HRC) 8	Household Waste Recycling Centres (HWRC / HRC) 9	Household Waste Recycling Centres (HWRC / HRC) 10
Recycling in flats and communal properties including food waste collections	Recycling in flats and communal properties including food waste collections 1	Recycling in flats and communal properties including food waste collections 2	Recycling in flats and communal properties including food waste collections 3	Recycling in flats and communal properties including food waste collections 4	Recycling in flats and communal properties including food waste collections 5	Recycling in flats and communal properties including food waste collections 6	Recycling in flats and communal properties including food waste collections 7	Recycling in flats and communal properties including food waste collections 8	Recycling in flats and communal properties including food waste collections 9	Recycling in flats and communal properties including food waste collections 10
Business recycling	Business recycling 1	Business recycling 2	Business recycling 3	Business recycling 4	Business recycling 5	Business recycling 6	Business recycling 7	Business recycling 8	Business recycling 9	Business recycling 10

Other (please specify)

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* 4. Thinking about the next 12 months, which external communication channels do you anticipate using to disseminate information on recycling services and what can and can’t be recycled? Please tick all those that apply.

Radio advertising

Print advertising (newspaper and magazines)

Out of home advertising (cinema, billboards, Adshels, bus backs, vehicle livery etc)

Council website

Social media channels

PR / Media

Direct mail (leaflet, collection calendar, bin tag, bin stickers etc)

Council publications

Events / Roadshows

Email / texts to subscription list

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* 4 (cont.) Internal:
Thinking about the next 12 months, which internal communication channels do you anticipate using to disseminate information on recycling services and what can and can’t be recycled? Please tick all those that apply.

Email / Ezines

Intranet

Notice boards

Events

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* 5. Please indicate below the number of households within your local authority area.

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* 6. Please indicate below your annual recycling communications budget / spend on “business as usual” waste and recycling communications and campaigns, not including staff costs.

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* 7. What are your preferred social media communication channels when promoting waste and recycling information? Please rank them from 1 to 6 with 1 being the channel you use most and 6 the channel you use least. Please leave blank any that you do not currently use.

	1	2	3	4	5	6
Facebook	Facebook 1	Facebook 2	Facebook 3	Facebook 4	Facebook 5	Facebook 6
Twitter	Twitter 1	Twitter 2	Twitter 3	Twitter 4	Twitter 5	Twitter 6
Instagram	Instagram 1	Instagram 2	Instagram 3	Instagram 4	Instagram 5	Instagram 6
Snapchat	Snapchat 1	Snapchat 2	Snapchat 3	Snapchat 4	Snapchat 5	Snapchat 6
TikTok	TikTok 1	TikTok 2	TikTok 3	TikTok 4	TikTok 5	TikTok 6
YouTube	YouTube 1	YouTube 2	YouTube 3	YouTube 4	YouTube 5	YouTube 6

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* 8. Have you used Recycle Now’s campaign toolkit (social norming approach to recycling communications) to plan and support the delivery of local waste and recycling communications?

Yes

If yes, please let us know what you found most useful. If no, please let us know why you didn't use it.

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* 9. Does your local authority use the Recycle Now Localised Brand Mark? If yes, which format do you use?

Recycle for (location)

(Location) recycles

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* 10. Does your authority currently use any of WRAP’s communications campaign assets, resources and materials that are available on the WRAP Partners Resource Library? If yes, please tick all those relevant from the list below.

New Collection Service leaflet

Garden Waste Service leaflet

Food Waste Collection Service leaflet

Food waste stickers

Caddy liner artwork

Contamination communication assets

British Glass Recycling social media assets

Covid-19 assets

Love Food Hate Waste

Wasting Food is Out of Date

Food Waste Action Week

Love Your Clothes

Clear on Plastics

Household Recycling Centre templates (Northern Ireland)

Paper and Card campaign (Northern Ireland)

Food waste animation and assets (Northern Ireland)

Image bank / photo library

Vehicle livery

Other (please specify)

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* 11. Are there any additional assets you feel WRAP should create to help deliver the campaigns in your area?

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* 12. Does your authority use the Material Streams iconography? If yes, please indicate below where you use them within your communications.

Leaflets / collection calendars

Kerbside wheeled bin / box stickers

HWRC / HRC signage

Bring site / bring bank signage

Flats / communal bin store signage

Website

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* 13. How do you find out about WRAP’s Recycle Now, Love Food Hate Waste, Love Your Clothes and Clear on Plastics campaigns and activities? Please tick all that are relevant.

WRAP Local Authority Ezine

WRAP website

WRAP social media pages

NCAP (National Communications Advisory Panel)

County or Regional Waste Partnership Groups

LARAC (Local Authority Recycling Advisory Committee)

NAWDO (National Association of Waste Disposal Officers)

NERF (North East Recycling Forum)

NWRF (North West Recycling Forum)

ALCO (Association of London Cleansing Officers)

LROG (London Waste and Recycling Group)

Contacts in WRAP’s Local Authority Support team

Contacts in WRAP’s Recycle Now team

Contacts in WRAP’s Love Food Hate Waste team

Contacts in WRAP’s Love Your Clothes team

Contacts in WRAP’s Clear on Plastics team

Colleagues in WRAP NI team

Colleagues in your local authority's own Waste and Recycling Team

Colleagues in your Council’s own Corporate Communications Team

ReLondon (formerly LWARB)

Other (please specify)

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* 14. Recycle Now currently offers the following dry recycling workshop content:

Dissemination of insights of our annual tracker survey and how this can inform the development of national and local recycling communications.

The evidence behind Recycle Now’s social norming approach to recycling communications and how you can adopt this to enhance your communications.

Insights into the development of Recycle Now campaigns and how you can use these as part of your communications.

WRAP’s resource library – how to get the most out of it.

Results of successful behaviour change pilots and how you can use these.

The above workshop is also available for those local authorities looking to introduce a new food waste service or wanting to increase participation of an existing food waste service.

Thinking about your priorities for communications for this financial year, please tell us if you’d like us to deliver any of the above workshops for you. Please state whether you would be interested in a physical or virtual workshop.

Local authority communications survey March 2021

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* 1. About you

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* 1a: Do you work within:

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* 2.What are the future waste and recycling drivers for change for your local authority? Please prioritise your top 10 from the list below with 1 being the highest and 10 being the lowest priority.

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* 3. What types of campaign ‘themes’ will your authority be focusing on in the next few years? Please prioritise your top 10 from the list below with 1 being the highest and 10 being the lowest priority.

Question Title

* 4. Thinking about the next 12 months, which external communication channels do you anticipate using to disseminate information on recycling services and what can and can’t be recycled? Please tick all those that apply.

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* 4 (cont.) Internal: Thinking about the next 12 months, which internal communication channels do you anticipate using to disseminate information on recycling services and what can and can’t be recycled? Please tick all those that apply.

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* 5. Please indicate below the number of households within your local authority area.

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* 6. Please indicate below your annual recycling communications budget / spend on “business as usual” waste and recycling communications and campaigns, not including staff costs.

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* 7. What are your preferred social media communication channels when promoting waste and recycling information? Please rank them from 1 to 6 with 1 being the channel you use most and 6 the channel you use least. Please leave blank any that you do not currently use.

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* 8. Have you used Recycle Now’s campaign toolkit (social norming approach to recycling communications) to plan and support the delivery of local waste and recycling communications?

Question Title

* 9. Does your local authority use the Recycle Now Localised Brand Mark? If yes, which format do you use?

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* 10. Does your authority currently use any of WRAP’s communications campaign assets, resources and materials that are available on the WRAP Partners Resource Library? If yes, please tick all those relevant from the list below.

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* 11. Are there any additional assets you feel WRAP should create to help deliver the campaigns in your area?

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* 12. Does your authority use the Material Streams iconography? If yes, please indicate below where you use them within your communications.

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* 13. How do you find out about WRAP’s Recycle Now, Love Food Hate Waste, Love Your Clothes and Clear on Plastics campaigns and activities? Please tick all that are relevant.

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* 15. Please let us know how we can help you and others in your Local Authority improve communications about recycling to residents

* 4 (cont.) Internal:
Thinking about the next 12 months, which internal communication channels do you anticipate using to disseminate information on recycling services and what can and can’t be recycled? Please tick all those that apply.