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It has been a year since the GDPR legislation came into effect across Europe, with the aim to give consumers more power and control over how their personal information is used.

The pressure was on for all businesses to transform their data management procedures to avoid falling foul under the new legislation, responsible customer-centric businesses who closely follow their audience needs and preferences were likely to gain the most from changes. 


How has your business been getting on since the legislation came effect? All responses to this survey are completely anonymous.

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* 1. On a scale of 0-5 with 0 being not at all and 5 being extremely significant, please rate the following. The impact of GDPR on:

  0 1 2 3 4 5
Your overall business
Your marketing activities
The commercial value of your data

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* 2. Since GDPR came into force, would you say that the volume of your data available for internal/first party marketing has:

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* 3. Since GDPR came into force would you say that the volume of your data available for third-party marketing has:

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* 4. Since GDPR came into force would you say that the overall quality of your data has:

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* 5. Since GDPR came into force would you say that your understanding of your data has:

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* 6. In regards to the steps you took in relation to compliance with GDPR legislation would you say that in regard to your competitors you are now:

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* 7. On a scale of 0-5 with 0 being extremely detrimental and 5 being extremely beneficial, please rate the impact of GDPR on your industry.

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* 8. What industry do you work in?

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* 9. What is the primary area of focus of your role?

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* 10. What legal basis do you use to collect and process data? Select all that apply

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* 11. Any other comments around GDPR?

0 of 11 answered
 

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