Pure Communications Event Marketers Research & Planning Survey

The impacts of Coronavirus on our daily lives and our respective industries cannot be understated.

In the face of a potentially “unprecedented” shake up of the Marketing Mix include in particular live events, we have drawn up a short survey to be able to understand the impact of COVID-19 on our clients marketing and event focus as well as how we can best shape our service offerings as we emerge from lockdown to ensure we continue to deliver the most relevant service at the highest levels.

Thank you for taking the time to complete the below survey and we look forward to sharing the results with you soon.

Question Title

* 1. When is your company going to start planning face-to-face live events, sponsorship's or promotions?

0 – 3 months

4 – 6 months

7 – 9 months

10 – 12 months

More than 12 months

Not sure

Question Title

* 2. Which of the following factors will increase your confidence in exhibiting at/producing live events? Select up to 3 factors.

Availability of a COVID-19 vaccine

Availability of a COVID-19 treatment drug

No new cases of COVID-19 reported in the city/country you live in

My company lifts its travel ban

Hotels/venues re-open

Consumer spending starts to show increase

Our partners ask us to re-start our face-to-face programs

My company re-opens its office(s)

Airlines report increased demand

Other

None of the above

Question Title

* 3. Following the COVID-19 pandemic, how will your company’s approach to staffing its events, sponsorships & promotion team(s) change? Select all that apply.

Nothing will change

Face to face will only be used for things we cannot do online

We will default to producing digital event first

Our events team is merging with other existing teams in marketing

Our company will use freelancers and agencies to provide specialized skill sets

We will no longer have dedicated event teams in-house

Other

Question Title

* 4. Digital Strategy.
What changes will you/your company make to your event strategy post COVID-19? Select all that apply.

Produce more digital events

Always have a digital component for any event, sponsorship or promotion

Update our strategies to include a digital only format

Question Title

* 5. Smaller/Regional Events
What changes will you/your company make to your event strategy post COVID-19? Select all that apply.

Host small events with limited number of participants

Move to 1-day events with exclusive content

Produce more regional roadshows

Only host internal face-to-face events

Question Title

* 6. Live Events
What changes will you/your company make to your event strategy post COVID-19? Select all that apply.

Focus live events on content that cannot be delivered digitally

Reduce the number of live events my company produces

Change our cancellation policies

Limit or avoid hosting programs in large venues for some period of time

Content presentation and formats will change

Community will have a bigger role in our face-to-face programs

Host events in alternative venues

Invest in more consumer events

Invest in more 3rd party tradeshows, sponsorships & exhibitions

Question Title

* 7. How many participants will you limit your events to?

1 – 10

Under 50

Over 50 / under 100

Over 100 / under 250

Over 250 / under 500

No limit

Comment

Question Title

* 8. During this COVID-19 pandemic, how has your marketing spend changed:

Stayed the same

All marketing paused

Marketing budgets cut

Marketing/event/sponsorship budgets re-allocated

Other (please specify)

Question Title

* 9. Following this COVID-19 pandemic, how is your marketing spend likely to change:

Stay the same

All marketing paused

Marketing budgets cut

Marketing/event/sponsorship budgets re-allocated

Other (please specify)

Question Title

* 10. For your current fiscal year prior to the COVID-19 pandemic, what percentage of your company’s marketing budget is/was dedicated to events/sponsorship's/promotions?

0-19%

20-39%

40-59%

60-79%

80%-100%

Question Title

* 11. For your current fiscal year following the COVID-19 pandemic, what percentage of your company’s marketing budget is likely to be dedicated to events/sponsorships/promotions?

0-19%

20-39%

40-59%

60-79%

80%-100%

Other (please specify)

Question Title

* 12. Is your company hosting digital events during the COVID-19 pandemic?

Yes

Not sure

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* 13. What are some of your / your team’s challenges with digital events? Select all that apply.

Engaging audience during online event

Driving audience to the online event

Learning new technology platform for online events

Adapting content to digital format

Training speakers to present digitally

Identifying and measuring the right metrics

Integrating sponsors into online programmes

Content structure

Roles & responsibilities between events, digital and content marketing teams

Connecting online event platform with existing CRM and marketing technology solutions

Question Title

* 14. What key challenges are you/your team facing in light of COVID - 19 Select all that apply

Adapting our events strategy

Establishing a new communications strategy in the absence of face to face events

Finding solutions to engage our internal teams

Creating innovative solutions to communicate with our clients

Producing unique content messaging to send out to clients and internal stakeholders

Creating a digital marketing strategy to replace face to face events

Finding the right suppliers to support us during this crisis

None of the above

Question Title

* 15. Please fill out you name and company details below

Name

Company

Pure Communications Event Marketers Research & Planning Survey

Question Title

* 1. When is your company going to start planning face-to-face live events, sponsorship's or promotions?

Question Title

* 2. Which of the following factors will increase your confidence in exhibiting at/producing live events? Select up to 3 factors.

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* 3. Following the COVID-19 pandemic, how will your company’s approach to staffing its events, sponsorships & promotion team(s) change? Select all that apply.

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* 4. Digital Strategy. What changes will you/your company make to your event strategy post COVID-19? Select all that apply.

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* 5. Smaller/Regional EventsWhat changes will you/your company make to your event strategy post COVID-19? Select all that apply.

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* 6. Live EventsWhat changes will you/your company make to your event strategy post COVID-19? Select all that apply.

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* 7. How many participants will you limit your events to?

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* 8. During this COVID-19 pandemic, how has your marketing spend changed:

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* 9. Following this COVID-19 pandemic, how is your marketing spend likely to change:

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* 10. For your current fiscal year prior to the COVID-19 pandemic, what percentage of your company’s marketing budget is/was dedicated to events/sponsorship's/promotions?

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* 11. For your current fiscal year following the COVID-19 pandemic, what percentage of your company’s marketing budget is likely to be dedicated to events/sponsorships/promotions?

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* 12. Is your company hosting digital events during the COVID-19 pandemic?

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* 13. What are some of your / your team’s challenges with digital events? Select all that apply.

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* 14. What key challenges are you/your team facing in light of COVID - 19 Select all that apply

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* 15. Please fill out you name and company details below

* 4. Digital Strategy.
What changes will you/your company make to your event strategy post COVID-19? Select all that apply.

* 5. Smaller/Regional Events
What changes will you/your company make to your event strategy post COVID-19? Select all that apply.

* 6. Live Events
What changes will you/your company make to your event strategy post COVID-19? Select all that apply.