The Digital People’s Poll - Retail Media Advertising Investment

The Digital People’s Poll reveals what's really happening in the digital advertising industry by asking you, the digital people, a short set of questions. Every quarter, IAB Europe will poll the digital advertising industry on a hot topic. This quarter, we are looking at Retail Media and asking whether you see it as a key growth area for digital ad investment?

Question Title

* 1. Are you already investing in retail media advertising?

Yes

No, but plan to in the future

No, and no plans to in the future

Don’t know

Question Title

* 2. In terms of your business’ advertising investment in retail media, how does this compare to other digital channels?

	Higher	The same	Lower	Not sure
Connected TV	Connected TV Higher	Connected TV The same	Connected TV Lower	Connected TV Not sure
Traditional digital channels	Traditional digital channels Higher	Traditional digital channels The same	Traditional digital channels Lower	Traditional digital channels Not sure
Audio	Audio Higher	Audio The same	Audio Lower	Audio Not sure
Social media	Social media Higher	Social media The same	Social media Lower	Social media Not sure

Question Title

* 3. If you are already investing in retail media advertising, how do you see this evolving over the next 12 months?

Increasing by <10%

Increasing by 11 - 30%

Increasing by 31 - 50%

Increasing by > 51%

Staying the same

Decreasing by <10%

Decreasing by 11 - 30%

Decreasing by 31 - 50%

Decreasing by >51%