Performance marketing has focused upon the cycle of attract-convert-retain, with sales serving to justify this discipline as a high-ROI activity for commercial success. Recent developments across the retail spectrum, however, have seen brands’ focus move from the bare transaction to the ‘customer’s lifetime value’ (CLV). While this sounds simple and self-evident, even defining ‘customer’, ‘lifetime’ and ‘value’ can cause difficulties.
In this survey we are considering the extent to which retailers and brands have a full, sustained and relevant connection with customers, above and beyond the transactional points of the sales cycle and we'd like to hear your thoughts.
We appreciate you providing your feedback on the matter in this short survey: there are 16 questions which should only take 4-5 minutes to complete in all. Upon completion, as a thank you for your participation, you'll be entered into the draw to win an Apple Watch Series 3 (GPS + Cellular). (Only valid entrants who complete all fields and questions will be entered into the draw.).
