2016 Ulster Bank Belfast International Arts Festival Survey

Thanks for taking the time to complete our 2016 Ulster Bank Belfast International Arts Festival survey.

We are interested in getting your feedback and it should take no longer than fifteen minutes of your time to complete.

To be entered into our draw for overnight accommodation in the Europa Hotel, complete with full Irish breakfast and afternoon tea, please enter your details at the end. Prize courtesy of Hastings Hotels.

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* 1. Are you currently over 16 years of age?

Yes

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* 2. What age are you?

16-24

25-34

35-44

45-54

55-64

65+

I'd prefer not to say

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* 3. What is your gender?

Female

Male

I'd prefer not to say

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* 4. Did you attend an event as part of the Ulster Bank Belfast International Arts Festival between Tuesday 11 October and Saturday 29 October 2016?

Yes

If no, why not?

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* 5. Have you attended previous Ulster Bank Belfast International Arts Festival events prior to 2016?

Yes in 2015 (Ulster Bank Belfast International Arts Festival)

Yes in 2014 (Ulster Bank Belfast Festival at Queen’s)

Yes in 2013 (Ulster Bank Belfast Festival at Queen’s)

Yes in 2012 (Ulster Bank Belfast Festival at Queen’s)

Yes in 2011 (Ulster Bank Belfast Festival at Queen’s)

Yes, a festival before 2011

None that I'm aware of

I'm not sure

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* 6. Did you see a copy of the Ulster Bank Belfast International Arts Festival printed programme in 2016? (If no please skip to question 8)

Yes, it was delivered by post to my house

Yes, I picked It up at an Ulster Bank Branch

Yes, I got it at the Ulster Bank Belfast International Arts Festival website

Yes, I picked it up when I was out and about

Yes, but I'm not sure where I got it from

No, I did not see it

I'm not sure if I saw it

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* 7. How would you rate the following elements of the Ulster Bank Belfast International Arts Festival 2016 printed programme? (Please select one answer per row)

	Very Good	Good	Average	Poor	Very poor	Don't know
Design/attractiveness	Design/attractiveness Very Good	Design/attractiveness Good	Design/attractiveness Average	Design/attractiveness Poor	Design/attractiveness Very poor	Design/attractiveness Don't know
Layout/usability	Layout/usability Very Good	Layout/usability Good	Layout/usability Average	Layout/usability Poor	Layout/usability Very poor	Layout/usability Don't know
Information and event details	Information and event details Very Good	Information and event details Good	Information and event details Average	Information and event details Poor	Information and event details Very poor	Information and event details Don't know
Information on venues/locations	Information on venues/locations Very Good	Information on venues/locations Good	Information on venues/locations Average	Information on venues/locations Poor	Information on venues/locations Very poor	Information on venues/locations Don't know
Information on how to book	Information on how to book Very Good	Information on how to book Good	Information on how to book Average	Information on how to book Poor	Information on how to book Very poor	Information on how to book Don't know
Overall	Overall Very Good	Overall Good	Overall Average	Overall Poor	Overall Very poor	Overall Don't know

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* 8. How would you rate the following elements of the Ulster Bank Belfast International Arts Festival 2016 highlights programme? (Please select one answer per row)

	Very good	Good	Average	Poor	Very poor	Don't know
Design/attractiveness	Design/attractiveness Very good	Design/attractiveness Good	Design/attractiveness Average	Design/attractiveness Poor	Design/attractiveness Very poor	Design/attractiveness Don't know
Layout/usability	Layout/usability Very good	Layout/usability Good	Layout/usability Average	Layout/usability Poor	Layout/usability Very poor	Layout/usability Don't know
Information and event details	Information and event details Very good	Information and event details Good	Information and event details Average	Information and event details Poor	Information and event details Very poor	Information and event details Don't know
Information on venues/locations	Information on venues/locations Very good	Information on venues/locations Good	Information on venues/locations Average	Information on venues/locations Poor	Information on venues/locations Very poor	Information on venues/locations Don't know
Information on how to book	Information on how to book Very good	Information on how to book Good	Information on how to book Average	Information on how to book Poor	Information on how to book Very poor	Information on how to book Don't know
Overall	Overall Very good	Overall Good	Overall Average	Overall Poor	Overall Very poor	Overall Don't know

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* 9. Did you receive the Ulster Bank Belfast International Arts Festival email newsletter? (If no skip to question 11)

Yes, I did receive it

No, I didn't receive it

I'm not sure I received it

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* 10. How would you rate the following elements of the Ulster Bank Belfast International Arts Festival 2016 email newsletter? (Please select one answer per row)

	Very good	Good	Average	Poor	Very poor	Don't know
Design/attractiveness	Design/attractiveness Very good	Design/attractiveness Good	Design/attractiveness Average	Design/attractiveness Poor	Design/attractiveness Very poor	Design/attractiveness Don't know
Layout/usability	Layout/usability Very good	Layout/usability Good	Layout/usability Average	Layout/usability Poor	Layout/usability Very poor	Layout/usability Don't know
Information and event details	Information and event details Very good	Information and event details Good	Information and event details Average	Information and event details Poor	Information and event details Very poor	Information and event details Don't know
Information on venues/locations	Information on venues/locations Very good	Information on venues/locations Good	Information on venues/locations Average	Information on venues/locations Poor	Information on venues/locations Very poor	Information on venues/locations Don't know
Information on how to book	Information on how to book Very good	Information on how to book Good	Information on how to book Average	Information on how to book Poor	Information on how to book Very poor	Information on how to book Don't know
Frequency	Frequency Very good	Frequency Good	Frequency Average	Frequency Poor	Frequency Very poor	Frequency Don't know
Overall	Overall Very good	Overall Good	Overall Average	Overall Poor	Overall Very poor	Overall Don't know

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* 11. Which of the following examples of marketing for the Ulster Bank Belfast International Arts Festival 2016 actively prompt you to book your tickets? (Please select one answer per row)

	I saw it before I booked but it didn't prompt me to buy	I saw it and it prompted me to book my tickets	I saw it but only after I had booked my tickets	I didn't see this
Festival printed programme	Festival printed programme I saw it before I booked but it didn't prompt me to buy	Festival printed programme I saw it and it prompted me to book my tickets	Festival printed programme I saw it but only after I had booked my tickets	Festival printed programme I didn't see this
Festival e-newsletter	Festival e-newsletter I saw it before I booked but it didn't prompt me to buy	Festival e-newsletter I saw it and it prompted me to book my tickets	Festival e-newsletter I saw it but only after I had booked my tickets	Festival e-newsletter I didn't see this
Festival website (belfastinternationalartsfestival.com)	Festival website (belfastinternationalartsfestival.com) I saw it before I booked but it didn't prompt me to buy	Festival website (belfastinternationalartsfestival.com) I saw it and it prompted me to book my tickets	Festival website (belfastinternationalartsfestival.com) I saw it but only after I had booked my tickets	Festival website (belfastinternationalartsfestival.com) I didn't see this
Festival Facebook page	Festival Facebook page I saw it before I booked but it didn't prompt me to buy	Festival Facebook page I saw it and it prompted me to book my tickets	Festival Facebook page I saw it but only after I had booked my tickets	Festival Facebook page I didn't see this
Festival Twitter account	Festival Twitter account I saw it before I booked but it didn't prompt me to buy	Festival Twitter account I saw it and it prompted me to book my tickets	Festival Twitter account I saw it but only after I had booked my tickets	Festival Twitter account I didn't see this
Newspaper insert	Newspaper insert I saw it before I booked but it didn't prompt me to buy	Newspaper insert I saw it and it prompted me to book my tickets	Newspaper insert I saw it but only after I had booked my tickets	Newspaper insert I didn't see this

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* 12. Did you visit the website? (belfastinternationalartsfestival.com) (If no skip to question 14)

Yes, I visited it

No, I didn't visit it

I'm not sure I visited it

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* 13. How would you rate the following elements of the Ulster Bank Belfast International Arts Festival 2016 website? (Please select one answer per row)

	Very good	Good	Average	Poor	Very poor	Don't know
Design/attractiveness	Design/attractiveness Very good	Design/attractiveness Good	Design/attractiveness Average	Design/attractiveness Poor	Design/attractiveness Very poor	Design/attractiveness Don't know
Layout/usability	Layout/usability Very good	Layout/usability Good	Layout/usability Average	Layout/usability Poor	Layout/usability Very poor	Layout/usability Don't know
Information and event details	Information and event details Very good	Information and event details Good	Information and event details Average	Information and event details Poor	Information and event details Very poor	Information and event details Don't know
Information on venues/locations	Information on venues/locations Very good	Information on venues/locations Good	Information on venues/locations Average	Information on venues/locations Poor	Information on venues/locations Very poor	Information on venues/locations Don't know
Information on how to book	Information on how to book Very good	Information on how to book Good	Information on how to book Average	Information on how to book Poor	Information on how to book Very poor	Information on how to book Don't know
Overall	Overall Very good	Overall Good	Overall Average	Overall Poor	Overall Very poor	Overall Don't know

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* 14. Did seeing or hearing any of the following being advertised or publicised prompt you to purchase tickets for the Ulster Bank International Arts Festival 2016? (Please select one answer per row)

	I saw/heard it before I booked but it didn't prompt me to buy my tickets	I saw/heard it and it prompted me to book my tickets	I saw/heard it bit only after I had booked my tickets	I didn't see/hear this
Outside advertising (billboards, bus shelters, posters)	Outside advertising (billboards, bus shelters, posters) I saw/heard it before I booked but it didn't prompt me to buy my tickets	Outside advertising (billboards, bus shelters, posters) I saw/heard it and it prompted me to book my tickets	Outside advertising (billboards, bus shelters, posters) I saw/heard it bit only after I had booked my tickets	Outside advertising (billboards, bus shelters, posters) I didn't see/hear this
Adverts in newspapers/magazines	Adverts in newspapers/magazines I saw/heard it before I booked but it didn't prompt me to buy my tickets	Adverts in newspapers/magazines I saw/heard it and it prompted me to book my tickets	Adverts in newspapers/magazines I saw/heard it bit only after I had booked my tickets	Adverts in newspapers/magazines I didn't see/hear this
Adverts on radio	Adverts on radio I saw/heard it before I booked but it didn't prompt me to buy my tickets	Adverts on radio I saw/heard it and it prompted me to book my tickets	Adverts on radio I saw/heard it bit only after I had booked my tickets	Adverts on radio I didn't see/hear this
Adverts on TV	Adverts on TV I saw/heard it before I booked but it didn't prompt me to buy my tickets	Adverts on TV I saw/heard it and it prompted me to book my tickets	Adverts on TV I saw/heard it bit only after I had booked my tickets	Adverts on TV I didn't see/hear this
Press interviews in papers or on radio/TV	Press interviews in papers or on radio/TV I saw/heard it before I booked but it didn't prompt me to buy my tickets	Press interviews in papers or on radio/TV I saw/heard it and it prompted me to book my tickets	Press interviews in papers or on radio/TV I saw/heard it bit only after I had booked my tickets	Press interviews in papers or on radio/TV I didn't see/hear this
Social Media	Social Media I saw/heard it before I booked but it didn't prompt me to buy my tickets	Social Media I saw/heard it and it prompted me to book my tickets	Social Media I saw/heard it bit only after I had booked my tickets	Social Media I didn't see/hear this
Other internet websites (not belfastinternationalartsfestival.com)	Other internet websites (not belfastinternationalartsfestival.com) I saw/heard it before I booked but it didn't prompt me to buy my tickets	Other internet websites (not belfastinternationalartsfestival.com) I saw/heard it and it prompted me to book my tickets	Other internet websites (not belfastinternationalartsfestival.com) I saw/heard it bit only after I had booked my tickets	Other internet websites (not belfastinternationalartsfestival.com) I didn't see/hear this

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* 15. Did conversations amongst your friends, family or colleagues actively prompt you to purchase tickets for the Ulster Bank Belfast International Arts Festival in 2016? (Please select one answer per row)

	I saw/heard it before I booked but it didn't prompt me to buy	I saw/heard it and it prompted me to book my tickets	I saw/heard it bit only after I had booked my tickets	I didn't see/hear this
In person (face to face, on the phone, by email)	In person (face to face, on the phone, by email) I saw/heard it before I booked but it didn't prompt me to buy	In person (face to face, on the phone, by email) I saw/heard it and it prompted me to book my tickets	In person (face to face, on the phone, by email) I saw/heard it bit only after I had booked my tickets	In person (face to face, on the phone, by email) I didn't see/hear this
via Facebook	via Facebook I saw/heard it before I booked but it didn't prompt me to buy	via Facebook I saw/heard it and it prompted me to book my tickets	via Facebook I saw/heard it bit only after I had booked my tickets	via Facebook I didn't see/hear this
via Twitter	via Twitter I saw/heard it before I booked but it didn't prompt me to buy	via Twitter I saw/heard it and it prompted me to book my tickets	via Twitter I saw/heard it bit only after I had booked my tickets	via Twitter I didn't see/hear this
via a personal blogging site	via a personal blogging site I saw/heard it before I booked but it didn't prompt me to buy	via a personal blogging site I saw/heard it and it prompted me to book my tickets	via a personal blogging site I saw/heard it bit only after I had booked my tickets	via a personal blogging site I didn't see/hear this

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* 16. Did anything else which we have not listed in any of the last three questions prompt you to book tickets for the Ulster Bank Belfast International Arts Festival 2016?

Yes

If yes, please specify

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* 17. If you did not book tickets for Ulster Bank Belfast International Arts Festival 2016, why not?

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* 18. How would you rate the following elements of the Ulster Bank Belfast International Arts Festival 2016? (Please select one answer per row)

	Very good	Good	Average	Poor	Very poor	Don't know
Variety of events available	Variety of events available Very good	Variety of events available Good	Variety of events available Average	Variety of events available Poor	Variety of events available Very poor	Variety of events available Don't know
Quality of events available	Quality of events available Very good	Quality of events available Good	Quality of events available Average	Quality of events available Poor	Quality of events available Very poor	Quality of events available Don't know
Festival venues used	Festival venues used Very good	Festival venues used Good	Festival venues used Average	Festival venues used Poor	Festival venues used Very poor	Festival venues used Don't know
Customer service	Customer service Very good	Customer service Good	Customer service Average	Customer service Poor	Customer service Very poor	Customer service Don't know
Your overall experience	Your overall experience Very good	Your overall experience Good	Your overall experience Average	Your overall experience Poor	Your overall experience Very poor	Your overall experience Don't know

Please use the space below if you would like to explain any of your answers

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* 19. How many events did you attend at this year's Ulster Bank International Arts Festival?

10 or more

Not sure

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* 20. Which events did you attend at this year’s Ulster Bank Belfast International Arts Festival 2016? (Only fill out those slots for which you know the name of the event you attended, leave the remaining slots blank)

Event 1

Event 2

Event 3

Event 4

Event 5

Event 6

Event 7

Event 8

Event 9

Event 10

Additional Events

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* 21. How would you rate your enjoyment of each of the events you attended at Ulster Bank Belfast International Arts Festival in 2016? (Please match up your answers to reflect the same order of events as in the question above)

	Very good	Good	Average	Poor	Very poor	Don't know	N/A
Event 1	Event 1 Very good	Event 1 Good	Event 1 Average	Event 1 Poor	Event 1 Very poor	Event 1 Don't know	Event 1 N/A
Event 2	Event 2 Very good	Event 2 Good	Event 2 Average	Event 2 Poor	Event 2 Very poor	Event 2 Don't know	Event 2 N/A
Event 3	Event 3 Very good	Event 3 Good	Event 3 Average	Event 3 Poor	Event 3 Very poor	Event 3 Don't know	Event 3 N/A
Event 4	Event 4 Very good	Event 4 Good	Event 4 Average	Event 4 Poor	Event 4 Very poor	Event 4 Don't know	Event 4 N/A
Event 5	Event 5 Very good	Event 5 Good	Event 5 Average	Event 5 Poor	Event 5 Very poor	Event 5 Don't know	Event 5 N/A
Event 6	Event 6 Very good	Event 6 Good	Event 6 Average	Event 6 Poor	Event 6 Very poor	Event 6 Don't know	Event 6 N/A
Event 7	Event 7 Very good	Event 7 Good	Event 7 Average	Event 7 Poor	Event 7 Very poor	Event 7 Don't know	Event 7 N/A
Event 8	Event 8 Very good	Event 8 Good	Event 8 Average	Event 8 Poor	Event 8 Very poor	Event 8 Don't know	Event 8 N/A
Event 9	Event 9 Very good	Event 9 Good	Event 9 Average	Event 9 Poor	Event 9 Very poor	Event 9 Don't know	Event 9 N/A
Event 10	Event 10 Very good	Event 10 Good	Event 10 Average	Event 10 Poor	Event 10 Very poor	Event 10 Don't know	Event 10 N/A
Additional events	Additional events Very good	Additional events Good	Additional events Average	Additional events Poor	Additional events Very poor	Additional events Don't know	Additional events N/A

Please use the space below if you would like to explain any of your answers

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* 22. Generally, what did you think about the ticket prices for this year’s Ulster Bank Belfast International Arts Festival 2016? (Please tick one)

Very expensive

Quite costly

Average/acceptable cost

Quite cheap

Very affordable

I didn't buy my tickets

I'm not sure

Please use the space below if you would like to explain any of your answers

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* 23. How important was ticket price in choosing what you attended at Ulster Bank Belfast International Arts Festival 2016? (Please tick one)

I’d have gone to more Festival events in 2016 but I couldn’t afford it

I could afford to go to every Festival event I wanted to attend in 2016

The price of the tickets wasn’t a factor in choosing what I attended in 2016

I didn't buy my tickets

Other (please specify)

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* 24. How easy was it to do the following for the Ulster Bank Belfast International Arts Festival 2016? (Please select one answer per row)

	Very good	Good	Average	Poor	Very poor	Don't know
Buy your tickets	Buy your tickets Very good	Buy your tickets Good	Buy your tickets Average	Buy your tickets Poor	Buy your tickets Very poor	Buy your tickets Don't know
Book your tickets	Book your tickets Very good	Book your tickets Good	Book your tickets Average	Book your tickets Poor	Book your tickets Very poor	Book your tickets Don't know

Please use the space below if you would like to explain any of your answers

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* 25. How did you purchase/obtain your tickets for the Ulster Bank Belfast International Arts Festival 2016? (If you made more than one booking in 2016, please tick all that apply)

In person at the MAC (Metropolitan Arts Centre Belfast)

By phone through the Festival Box Office

On the internet at belfastinternationalartsfestival.com

Through the venue directly (in advance of the event)

At the venue (when you arrived at the event)

I won them as a competition prize

Through the Ulster Bank Community Ticketing Scheme

I got complimentary tickets through work

Through the Ulster Bank 'A Night for Belfast' scheme

Someone else booked my tickets

I'm not sure

Other (please specify)

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* 26. How likely are you to attend the Festival in 2017? (Please tick one)

I'll definitely be attending next year

I might be attending next year

It depends on the programming

I definitely won't be attending next year

I don't know yet

Please use the space below if you would like to explain your answer

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* 27. What performers, artists or events would you like to see included in the programme for the Festival in 2017?

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* 28. How likely would you be to recommend attending a Belfast International Arts Festival event to your friends or family? (Please tick one)

I definitely would

I probably would

I'm not sure

I probably wouldn't

I definitely wouldn't

Tell us why?

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* 29. Do you have any comments you would like to make about the Ulster Bank Belfast International Arts Festival 2016?

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* 30. Ulster Bank Belfast International Arts Festival 2016 made me think of these words... (Please write your words in the spaces below)

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* 31. To be entered into our draw for overnight accommodation in the Europa Hotel, complete with full Irish breakfast and afternoon tea, please enter your details at the end. Prize courtesy of Hastings Hotels. please enter your details below. Prize courtesy of Hastings Hotels.

Name

Address

City/Town

Post Code

Email Address

Phone Number