2016 Ulster Bank Belfast International Arts Festival Survey Thanks for taking the time to complete our 2016 Ulster Bank Belfast International Arts Festival survey. We are interested in getting your feedback and it should take no longer than fifteen minutes of your time to complete.To be entered into our draw for overnight accommodation in the Europa Hotel, complete with full Irish breakfast and afternoon tea, please enter your details at the end. Prize courtesy of Hastings Hotels. Question Title * 1. Are you currently over 16 years of age? Yes No Question Title * 2. What age are you? 16-24 25-34 35-44 45-54 55-64 65+ I'd prefer not to say Question Title * 3. What is your gender? Female Male I'd prefer not to say Question Title * 4. Did you attend an event as part of the Ulster Bank Belfast International Arts Festival between Tuesday 11 October and Saturday 29 October 2016? Yes No If no, why not? Question Title * 5. Have you attended previous Ulster Bank Belfast International Arts Festival events prior to 2016? Yes in 2015 (Ulster Bank Belfast International Arts Festival) Yes in 2014 (Ulster Bank Belfast Festival at Queen’s) Yes in 2013 (Ulster Bank Belfast Festival at Queen’s) Yes in 2012 (Ulster Bank Belfast Festival at Queen’s) Yes in 2011 (Ulster Bank Belfast Festival at Queen’s) Yes, a festival before 2011 None that I'm aware of I'm not sure Question Title * 6. Did you see a copy of the Ulster Bank Belfast International Arts Festival printed programme in 2016? (If no please skip to question 8) Yes, it was delivered by post to my house Yes, I picked It up at an Ulster Bank Branch Yes, I got it at the Ulster Bank Belfast International Arts Festival website Yes, I picked it up when I was out and about Yes, but I'm not sure where I got it from No, I did not see it I'm not sure if I saw it Question Title * 7. How would you rate the following elements of the Ulster Bank Belfast International Arts Festival 2016 printed programme? (Please select one answer per row) Very Good Good Average Poor Very poor Don't know Design/attractiveness Design/attractiveness Very Good Design/attractiveness Good Design/attractiveness Average Design/attractiveness Poor Design/attractiveness Very poor Design/attractiveness Don't know Layout/usability Layout/usability Very Good Layout/usability Good Layout/usability Average Layout/usability Poor Layout/usability Very poor Layout/usability Don't know Information and event details Information and event details Very Good Information and event details Good Information and event details Average Information and event details Poor Information and event details Very poor Information and event details Don't know Information on venues/locations Information on venues/locations Very Good Information on venues/locations Good Information on venues/locations Average Information on venues/locations Poor Information on venues/locations Very poor Information on venues/locations Don't know Information on how to book Information on how to book Very Good Information on how to book Good Information on how to book Average Information on how to book Poor Information on how to book Very poor Information on how to book Don't know Overall Overall Very Good Overall Good Overall Average Overall Poor Overall Very poor Overall Don't know Question Title * 8. How would you rate the following elements of the Ulster Bank Belfast International Arts Festival 2016 highlights programme? (Please select one answer per row) Very good Good Average Poor Very poor Don't know Design/attractiveness Design/attractiveness Very good Design/attractiveness Good Design/attractiveness Average Design/attractiveness Poor Design/attractiveness Very poor Design/attractiveness Don't know Layout/usability Layout/usability Very good Layout/usability Good Layout/usability Average Layout/usability Poor Layout/usability Very poor Layout/usability Don't know Information and event details Information and event details Very good Information and event details Good Information and event details Average Information and event details Poor Information and event details Very poor Information and event details Don't know Information on venues/locations Information on venues/locations Very good Information on venues/locations Good Information on venues/locations Average Information on venues/locations Poor Information on venues/locations Very poor Information on venues/locations Don't know Information on how to book Information on how to book Very good Information on how to book Good Information on how to book Average Information on how to book Poor Information on how to book Very poor Information on how to book Don't know Overall Overall Very good Overall Good Overall Average Overall Poor Overall Very poor Overall Don't know Question Title * 9. Did you receive the Ulster Bank Belfast International Arts Festival email newsletter? (If no skip to question 11) Yes, I did receive it No, I didn't receive it I'm not sure I received it Question Title * 10. How would you rate the following elements of the Ulster Bank Belfast International Arts Festival 2016 email newsletter? (Please select one answer per row) Very good Good Average Poor Very poor Don't know Design/attractiveness Design/attractiveness Very good Design/attractiveness Good Design/attractiveness Average Design/attractiveness Poor Design/attractiveness Very poor Design/attractiveness Don't know Layout/usability Layout/usability Very good Layout/usability Good Layout/usability Average Layout/usability Poor Layout/usability Very poor Layout/usability Don't know Information and event details Information and event details Very good Information and event details Good Information and event details Average Information and event details Poor Information and event details Very poor Information and event details Don't know Information on venues/locations Information on venues/locations Very good Information on venues/locations Good Information on venues/locations Average Information on venues/locations Poor Information on venues/locations Very poor Information on venues/locations Don't know Information on how to book Information on how to book Very good Information on how to book Good Information on how to book Average Information on how to book Poor Information on how to book Very poor Information on how to book Don't know Frequency Frequency Very good Frequency Good Frequency Average Frequency Poor Frequency Very poor Frequency Don't know Overall Overall Very good Overall Good Overall Average Overall Poor Overall Very poor Overall Don't know Question Title * 11. Which of the following examples of marketing for the Ulster Bank Belfast International Arts Festival 2016 actively prompt you to book your tickets? (Please select one answer per row) I saw it before I booked but it didn't prompt me to buy I saw it and it prompted me to book my tickets I saw it but only after I had booked my tickets I didn't see this Festival printed programme Festival printed programme I saw it before I booked but it didn't prompt me to buy Festival printed programme I saw it and it prompted me to book my tickets Festival printed programme I saw it but only after I had booked my tickets Festival printed programme I didn't see this Festival e-newsletter Festival e-newsletter I saw it before I booked but it didn't prompt me to buy Festival e-newsletter I saw it and it prompted me to book my tickets Festival e-newsletter I saw it but only after I had booked my tickets Festival e-newsletter I didn't see this Festival website (belfastinternationalartsfestival.com) Festival website (belfastinternationalartsfestival.com) I saw it before I booked but it didn't prompt me to buy Festival website (belfastinternationalartsfestival.com) I saw it and it prompted me to book my tickets Festival website (belfastinternationalartsfestival.com) I saw it but only after I had booked my tickets Festival website (belfastinternationalartsfestival.com) I didn't see this Festival Facebook page Festival Facebook page I saw it before I booked but it didn't prompt me to buy Festival Facebook page I saw it and it prompted me to book my tickets Festival Facebook page I saw it but only after I had booked my tickets Festival Facebook page I didn't see this Festival Twitter account Festival Twitter account I saw it before I booked but it didn't prompt me to buy Festival Twitter account I saw it and it prompted me to book my tickets Festival Twitter account I saw it but only after I had booked my tickets Festival Twitter account I didn't see this Newspaper insert Newspaper insert I saw it before I booked but it didn't prompt me to buy Newspaper insert I saw it and it prompted me to book my tickets Newspaper insert I saw it but only after I had booked my tickets Newspaper insert I didn't see this Question Title * 12. Did you visit the website? (belfastinternationalartsfestival.com) (If no skip to question 14) Yes, I visited it No, I didn't visit it I'm not sure I visited it Question Title * 13. How would you rate the following elements of the Ulster Bank Belfast International Arts Festival 2016 website? (Please select one answer per row) Very good Good Average Poor Very poor Don't know Design/attractiveness Design/attractiveness Very good Design/attractiveness Good Design/attractiveness Average Design/attractiveness Poor Design/attractiveness Very poor Design/attractiveness Don't know Layout/usability Layout/usability Very good Layout/usability Good Layout/usability Average Layout/usability Poor Layout/usability Very poor Layout/usability Don't know Information and event details Information and event details Very good Information and event details Good Information and event details Average Information and event details Poor Information and event details Very poor Information and event details Don't know Information on venues/locations Information on venues/locations Very good Information on venues/locations Good Information on venues/locations Average Information on venues/locations Poor Information on venues/locations Very poor Information on venues/locations Don't know Information on how to book Information on how to book Very good Information on how to book Good Information on how to book Average Information on how to book Poor Information on how to book Very poor Information on how to book Don't know Overall Overall Very good Overall Good Overall Average Overall Poor Overall Very poor Overall Don't know Question Title * 14. Did seeing or hearing any of the following being advertised or publicised prompt you to purchase tickets for the Ulster Bank International Arts Festival 2016? (Please select one answer per row) I saw/heard it before I booked but it didn't prompt me to buy my tickets I saw/heard it and it prompted me to book my tickets I saw/heard it bit only after I had booked my tickets I didn't see/hear this Outside advertising (billboards, bus shelters, posters) Outside advertising (billboards, bus shelters, posters) I saw/heard it before I booked but it didn't prompt me to buy my tickets Outside advertising (billboards, bus shelters, posters) I saw/heard it and it prompted me to book my tickets Outside advertising (billboards, bus shelters, posters) I saw/heard it bit only after I had booked my tickets Outside advertising (billboards, bus shelters, posters) I didn't see/hear this Adverts in newspapers/magazines Adverts in newspapers/magazines I saw/heard it before I booked but it didn't prompt me to buy my tickets Adverts in newspapers/magazines I saw/heard it and it prompted me to book my tickets Adverts in newspapers/magazines I saw/heard it bit only after I had booked my tickets Adverts in newspapers/magazines I didn't see/hear this Adverts on radio Adverts on radio I saw/heard it before I booked but it didn't prompt me to buy my tickets Adverts on radio I saw/heard it and it prompted me to book my tickets Adverts on radio I saw/heard it bit only after I had booked my tickets Adverts on radio I didn't see/hear this Adverts on TV Adverts on TV I saw/heard it before I booked but it didn't prompt me to buy my tickets Adverts on TV I saw/heard it and it prompted me to book my tickets Adverts on TV I saw/heard it bit only after I had booked my tickets Adverts on TV I didn't see/hear this Press interviews in papers or on radio/TV Press interviews in papers or on radio/TV I saw/heard it before I booked but it didn't prompt me to buy my tickets Press interviews in papers or on radio/TV I saw/heard it and it prompted me to book my tickets Press interviews in papers or on radio/TV I saw/heard it bit only after I had booked my tickets Press interviews in papers or on radio/TV I didn't see/hear this Social Media Social Media I saw/heard it before I booked but it didn't prompt me to buy my tickets Social Media I saw/heard it and it prompted me to book my tickets Social Media I saw/heard it bit only after I had booked my tickets Social Media I didn't see/hear this Other internet websites (not belfastinternationalartsfestival.com) Other internet websites (not belfastinternationalartsfestival.com) I saw/heard it before I booked but it didn't prompt me to buy my tickets Other internet websites (not belfastinternationalartsfestival.com) I saw/heard it and it prompted me to book my tickets Other internet websites (not belfastinternationalartsfestival.com) I saw/heard it bit only after I had booked my tickets Other internet websites (not belfastinternationalartsfestival.com) I didn't see/hear this Question Title * 15. Did conversations amongst your friends, family or colleagues actively prompt you to purchase tickets for the Ulster Bank Belfast International Arts Festival in 2016? (Please select one answer per row) I saw/heard it before I booked but it didn't prompt me to buy I saw/heard it and it prompted me to book my tickets I saw/heard it bit only after I had booked my tickets I didn't see/hear this In person (face to face, on the phone, by email) In person (face to face, on the phone, by email) I saw/heard it before I booked but it didn't prompt me to buy In person (face to face, on the phone, by email) I saw/heard it and it prompted me to book my tickets In person (face to face, on the phone, by email) I saw/heard it bit only after I had booked my tickets In person (face to face, on the phone, by email) I didn't see/hear this via Facebook via Facebook I saw/heard it before I booked but it didn't prompt me to buy via Facebook I saw/heard it and it prompted me to book my tickets via Facebook I saw/heard it bit only after I had booked my tickets via Facebook I didn't see/hear this via Twitter via Twitter I saw/heard it before I booked but it didn't prompt me to buy via Twitter I saw/heard it and it prompted me to book my tickets via Twitter I saw/heard it bit only after I had booked my tickets via Twitter I didn't see/hear this via a personal blogging site via a personal blogging site I saw/heard it before I booked but it didn't prompt me to buy via a personal blogging site I saw/heard it and it prompted me to book my tickets via a personal blogging site I saw/heard it bit only after I had booked my tickets via a personal blogging site I didn't see/hear this Question Title * 16. Did anything else which we have not listed in any of the last three questions prompt you to book tickets for the Ulster Bank Belfast International Arts Festival 2016? Yes No If yes, please specify Question Title * 17. If you did not book tickets for Ulster Bank Belfast International Arts Festival 2016, why not? Question Title * 18. How would you rate the following elements of the Ulster Bank Belfast International Arts Festival 2016? (Please select one answer per row) Very good Good Average Poor Very poor Don't know Variety of events available Variety of events available Very good Variety of events available Good Variety of events available Average Variety of events available Poor Variety of events available Very poor Variety of events available Don't know Quality of events available Quality of events available Very good Quality of events available Good Quality of events available Average Quality of events available Poor Quality of events available Very poor Quality of events available Don't know Festival venues used Festival venues used Very good Festival venues used Good Festival venues used Average Festival venues used Poor Festival venues used Very poor Festival venues used Don't know Customer service Customer service Very good Customer service Good Customer service Average Customer service Poor Customer service Very poor Customer service Don't know Your overall experience Your overall experience Very good Your overall experience Good Your overall experience Average Your overall experience Poor Your overall experience Very poor Your overall experience Don't know Please use the space below if you would like to explain any of your answers Question Title * 19. How many events did you attend at this year's Ulster Bank International Arts Festival? 1 2 3 4 5 6 7 8 9 10 or more Not sure Question Title * 20. Which events did you attend at this year’s Ulster Bank Belfast International Arts Festival 2016? (Only fill out those slots for which you know the name of the event you attended, leave the remaining slots blank) Event 1 Event 2 Event 3 Event 4 Event 5 Event 6 Event 7 Event 8 Event 9 Event 10 Additional Events Question Title * 21. How would you rate your enjoyment of each of the events you attended at Ulster Bank Belfast International Arts Festival in 2016? (Please match up your answers to reflect the same order of events as in the question above) Very good Good Average Poor Very poor Don't know N/A Event 1 Event 1 Very good Event 1 Good Event 1 Average Event 1 Poor Event 1 Very poor Event 1 Don't know Event 1 N/A Event 2 Event 2 Very good Event 2 Good Event 2 Average Event 2 Poor Event 2 Very poor Event 2 Don't know Event 2 N/A Event 3 Event 3 Very good Event 3 Good Event 3 Average Event 3 Poor Event 3 Very poor Event 3 Don't know Event 3 N/A Event 4 Event 4 Very good Event 4 Good Event 4 Average Event 4 Poor Event 4 Very poor Event 4 Don't know Event 4 N/A Event 5 Event 5 Very good Event 5 Good Event 5 Average Event 5 Poor Event 5 Very poor Event 5 Don't know Event 5 N/A Event 6 Event 6 Very good Event 6 Good Event 6 Average Event 6 Poor Event 6 Very poor Event 6 Don't know Event 6 N/A Event 7 Event 7 Very good Event 7 Good Event 7 Average Event 7 Poor Event 7 Very poor Event 7 Don't know Event 7 N/A Event 8 Event 8 Very good Event 8 Good Event 8 Average Event 8 Poor Event 8 Very poor Event 8 Don't know Event 8 N/A Event 9 Event 9 Very good Event 9 Good Event 9 Average Event 9 Poor Event 9 Very poor Event 9 Don't know Event 9 N/A Event 10 Event 10 Very good Event 10 Good Event 10 Average Event 10 Poor Event 10 Very poor Event 10 Don't know Event 10 N/A Additional events Additional events Very good Additional events Good Additional events Average Additional events Poor Additional events Very poor Additional events Don't know Additional events N/A Please use the space below if you would like to explain any of your answers Question Title * 22. Generally, what did you think about the ticket prices for this year’s Ulster Bank Belfast International Arts Festival 2016? (Please tick one) Very expensive Quite costly Average/acceptable cost Quite cheap Very affordable I didn't buy my tickets I'm not sure Please use the space below if you would like to explain any of your answers Question Title * 23. How important was ticket price in choosing what you attended at Ulster Bank Belfast International Arts Festival 2016? (Please tick one) I’d have gone to more Festival events in 2016 but I couldn’t afford it I could afford to go to every Festival event I wanted to attend in 2016 The price of the tickets wasn’t a factor in choosing what I attended in 2016 I didn't buy my tickets Other (please specify) Question Title * 24. How easy was it to do the following for the Ulster Bank Belfast International Arts Festival 2016? (Please select one answer per row) Very good Good Average Poor Very poor Don't know Buy your tickets Buy your tickets Very good Buy your tickets Good Buy your tickets Average Buy your tickets Poor Buy your tickets Very poor Buy your tickets Don't know Book your tickets Book your tickets Very good Book your tickets Good Book your tickets Average Book your tickets Poor Book your tickets Very poor Book your tickets Don't know Please use the space below if you would like to explain any of your answers Question Title * 25. How did you purchase/obtain your tickets for the Ulster Bank Belfast International Arts Festival 2016? (If you made more than one booking in 2016, please tick all that apply) In person at the MAC (Metropolitan Arts Centre Belfast) By phone through the Festival Box Office On the internet at belfastinternationalartsfestival.com Through the venue directly (in advance of the event) At the venue (when you arrived at the event) I won them as a competition prize Through the Ulster Bank Community Ticketing Scheme I got complimentary tickets through work Through the Ulster Bank 'A Night for Belfast' scheme Someone else booked my tickets I'm not sure Other (please specify) Question Title * 26. How likely are you to attend the Festival in 2017? (Please tick one) I'll definitely be attending next year I might be attending next year It depends on the programming I definitely won't be attending next year I don't know yet Please use the space below if you would like to explain your answer Question Title * 27. What performers, artists or events would you like to see included in the programme for the Festival in 2017? Question Title * 28. How likely would you be to recommend attending a Belfast International Arts Festival event to your friends or family? (Please tick one) I definitely would I probably would I'm not sure I probably wouldn't I definitely wouldn't Tell us why? Question Title * 29. Do you have any comments you would like to make about the Ulster Bank Belfast International Arts Festival 2016? Question Title * 30. Ulster Bank Belfast International Arts Festival 2016 made me think of these words... (Please write your words in the spaces below) 1 2 3 Question Title * 31. To be entered into our draw for overnight accommodation in the Europa Hotel, complete with full Irish breakfast and afternoon tea, please enter your details at the end. Prize courtesy of Hastings Hotels. please enter your details below. Prize courtesy of Hastings Hotels. Name Address City/Town Post Code Email Address Phone Number Finish