Mills & Boon are thrilled to invite five special mobile libraries or home library services across the UK to be the keystones of their wider campaign to celebrate Valentine's Day with Mills & Boon, and bring some love to their library customers. 

To tie in with the wider Romance on the Road campaign, our Fabulous Five will be equipped with extra themed decorations and 'Valentine's gifts' to hand out to customers, along with a Valentine's costume for the driver!

Participating libraries will receive the following:
  • Bunting x 2
  • Balloons x 10
  • Bookmarks x 50
  • Valentine’s cards x 20
  • Romance on the Road parcels (containing books, chocolate and Valentine's cards.)
  • Romance on the Road themed vehicle stickers
Mills & Boon would love for the drivers to get behind the campaign as they spread Romance on the Road to their customers, so they will be providing a decorative sash to get them in the Valentine's Day spirit!

The campaign will be running from 6th February until 20th February, through the Valentine's Day period.  The chosen libraries will also be offered support for local/regional press signposting the campaign from Mills & Boon.

To get involved, please let us know below how you would best use the materials provided in your mobile library service by 15 December. This deadline may be extended until early January.

Question Title

* 2. Please enter your contact details:

Question Title

* 3. Please supply a postal delivery address for these materials

Question Title

* 4. How many mobile libraries and/or home library services does your authority serve?

Question Title

* 5. Is there a specific mobile library/home library service that you envision running this campaign? If so, please let us know which library and how many customers it serves?

Question Title

* 6. We are hoping to provide the 5 participating vehicles with large, themed adhesives for the outside body for the vehicle. Would your vehicle be able to display this sticker and, if so, could you specify any size restrictions for the sticker?

Question Title

* 7. Please describe how you would use the materials provided.

Question Title

* 8. What's the average number of customers served by a single mobile library in your authority?

Question Title

* 9. Will you be able to run this campaign from 6 February, through Valentine's Day on 14th February, until 20th February?

Question Title

* 10. Are you active on social media? If so, please provide your handles. We will be asking libraries to share images of their Valnetine's campaign on Twitter and Facebook.

Question Title

* 11. How will you promote this campaign? Please describe your mobile library network, any local partners that you might involve and any contacts with local press you have. (word limit – 350)

Thank You!

T