SUPPORTER SURVEY 2022

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* 1. Into which age bracket do you fall?

18-24

25-34

35-44

45-54

55-64

65+

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* 2. What is your gender identity?

Female

Male

Non-Binary

Prefer not to say

Other (please state below)

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* 3. What is your sexual orientation?

Asexual

Bisexual

Gay

Heterosexual

Lesbian

Pansexual

Prefer not to say

Other (please specify)

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* 4. What is your gender identity?

Female

Male

Non-Binary

Prefer not to say

Other (please state below)

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* 5. Would you be interested in joining a women’s supporter group for the Men’s First Team?
This group will be trans and non-binary inclusive

Yes

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* 6. How often do you attend matches at Bramall Lane each season?

I attend most/all home matches

I attend under 10 matches

I have never attended a match at Bramall Lane

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* 7. If you have never been to a match at Bramall Lane please could you explain why?
(select all that apply)

Price

Availability

Safety

Travel

Please provide any other reason not listed above or any additional comments

EQUALITY, DIVERSITY AND INCLUSION QUESTIONS

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* 8. Are you aware of how to report any incident of discrimination in football (whether online or at a match) to the Club or to Kick It Out?

Yes

Prefer not to answer

Did you know that you can report an incident of discrimination in football either to a steward during a match day event. You can also report via our internal Customer Care and Complaints Procedure which can be found on the website below: www.sufc.co.uk/club/policies/complaints-procedure You can also report directly to Kick It Out (www.kickitout.org/forms/online-reporting-form) by calling 0800 169 9414 or emailing report@kickitout.org

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* 9. Have you seen more communication from the Club this season in relation to promoting greater equality, diversity and inclusion, mental health and wellbeing? Please can you give any example(s)

Yes

Not sure

Prefer not to answer

Please include any examples here

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* 10. What else do you think the club can do to help all of our fans to feel more welcome and included attending a match?

TICKETING QUESTIONS

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* 11. How satisfied are you with the process of purchasing match day tickets?
(1 star being the lowest rating)

Please provide any comments on how we can improve your experience

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* 12. Are you a season ticket holder?

Yes

If not please provide reason

RETAIL QUESTIONS

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* 13. Have you ever purchased official merchandise from our stores?
(Please tick all options that apply)

Superstore

Online

Meadowhall Store

Never made a purchase

If not please provide a reason why

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* 14. Do you purchase club merchandise for yourself from Sheffield United stores?

Yes

If not please could you specify why?

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* 15. How often do you purchase merchandise from our stores each season?

1-3 times per season

4-6 times per season

7+ times per season

Never made a purchase

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* 16. What tends to influence your purchasing behaviour for SUFC official merchandise?
(select all that apply)

Design

Price

Quality

Choice

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* 17. On a scale of 1-5 how would you rate the quality of our products?
(1 star being the lowest rating)

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* 18. On a scale of 1-5 how satisfied are you with the variety of products available?
(1 star being the lowest rating)

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* 19. What products would you like to see more of?
(select all that apply)

Branded sportswear

Branded leisure wear

SUFC leisure wear

Gifts and Souvenirs

Jewellery

Baby wear

Pet Accessories

Homewear

Womenswear

Other (please specify)

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* 20. Do you have any further feedback on how we can improve the retail experience for supporters?

HOSPITALITY QUESTIONS

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* 21. Have you ever bought or attended hospitality (including any corporate box) to watch a match at Bramall Lane?

Yes

If not please provide a reason

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* 22. If you have purchased hospitality for a match how would you rate your experience?

Excellent

Good

Average

Poor

None of the above

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* 23. Have you ever considered purchasing a matchday hospitality package for a special celebration or event?

Yes

If not please provide a reason

FACILITY QUESTIONS

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* 24. What is your overall experience of the facilities at Bramall Lane?
(1 star being the lowest rating)

Please provide any suggestions that would improve your match day experience

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* 25. How satisfied are you with the toilet facilities at Bramall Lane?
(1 star being the lowest rating)

Please provide reasons for your answer and suggestions for improvement that you feel are necessary

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* 26. How satisfied are you with the choice and quality of the food and beverages available on match day?
(1 star being the lowest rating)

Please provide reasons for your answer and suggestions for improvement that you feel are necessary

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* 27. How do you find the security/stewards at Bramall Lane? (ie helpfulness, knowledge)
(1 star being the lowest rating)

Please tell us your experience and any improvements you feel are necessary

MARKETING/CONTENT QUESTIONS

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* 28. Which of the following official Sheffield United channels do you use to view content produced by the club?
(please select all channels that apply)

Facebook

Twitter

Instagram

YouTube

TikTok

SUTV

All Channels

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* 29. What types of content do you feel Sheffield United could improve on or what might be missing in your opinion?
(please enter your comments in the box below)

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* 30. Do you have any further comments as a supporter of Sheffield United?
(please enter any feedback on ways we can improve as a club in the box below)

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* Please provide us with your email address to be in with a chance to win one of two £25 ClubCash vouchers

The winners will be notified by email by 31st May 2022 and will be given instructions on how to claim their ClubCash.

SUPPORTER SURVEY 2022

COMPLETE THE SURVEY FOR YOUR CHANCE TO WIN ONE OF TWO £25 CLUBCASH VOUCHERS

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* 1. Into which age bracket do you fall?

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* 2. What is your gender identity?

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* 3. What is your sexual orientation?

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* 4. What is your gender identity?

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* 5. Would you be interested in joining a women’s supporter group for the Men’s First Team? This group will be trans and non-binary inclusive

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* 6. How often do you attend matches at Bramall Lane each season?

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* 7. If you have never been to a match at Bramall Lane please could you explain why?(select all that apply)

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* 8. Are you aware of how to report any incident of discrimination in football (whether online or at a match) to the Club or to Kick It Out?

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* 9. Have you seen more communication from the Club this season in relation to promoting greater equality, diversity and inclusion, mental health and wellbeing? Please can you give any example(s)

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* 10. What else do you think the club can do to help all of our fans to feel more welcome and included attending a match?

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* 11. How satisfied are you with the process of purchasing match day tickets?(1 star being the lowest rating)

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* 12. Are you a season ticket holder?

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* 13. Have you ever purchased official merchandise from our stores?(Please tick all options that apply)

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* 14. Do you purchase club merchandise for yourself from Sheffield United stores?

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* 15. How often do you purchase merchandise from our stores each season?

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* 16. What tends to influence your purchasing behaviour for SUFC official merchandise? (select all that apply)

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* 17. On a scale of 1-5 how would you rate the quality of our products?(1 star being the lowest rating)

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* 18. On a scale of 1-5 how satisfied are you with the variety of products available? (1 star being the lowest rating)

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* 19. What products would you like to see more of? (select all that apply)

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* 20. Do you have any further feedback on how we can improve the retail experience for supporters?

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* 21. Have you ever bought or attended hospitality (including any corporate box) to watch a match at Bramall Lane?

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* 22. If you have purchased hospitality for a match how would you rate your experience?

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* 23. Have you ever considered purchasing a matchday hospitality package for a special celebration or event?

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* 24. What is your overall experience of the facilities at Bramall Lane?(1 star being the lowest rating)

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* 25. How satisfied are you with the toilet facilities at Bramall Lane?(1 star being the lowest rating)

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* 26. How satisfied are you with the choice and quality of the food and beverages available on match day?(1 star being the lowest rating)

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* 27. How do you find the security/stewards at Bramall Lane? (ie helpfulness, knowledge)(1 star being the lowest rating)

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* 28. Which of the following official Sheffield United channels do you use to view content produced by the club? (please select all channels that apply)

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* 29. What types of content do you feel Sheffield United could improve on or what might be missing in your opinion?(please enter your comments in the box below)

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* 30. Do you have any further comments as a supporter of Sheffield United?(please enter any feedback on ways we can improve as a club in the box below)

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* Please provide us with your email address to be in with a chance to win one of two £25 ClubCash vouchers

* 5. Would you be interested in joining a women’s supporter group for the Men’s First Team?
This group will be trans and non-binary inclusive

* 7. If you have never been to a match at Bramall Lane please could you explain why?
(select all that apply)

* 11. How satisfied are you with the process of purchasing match day tickets?
(1 star being the lowest rating)

* 13. Have you ever purchased official merchandise from our stores?
(Please tick all options that apply)

* 16. What tends to influence your purchasing behaviour for SUFC official merchandise?
(select all that apply)

* 17. On a scale of 1-5 how would you rate the quality of our products?
(1 star being the lowest rating)

* 18. On a scale of 1-5 how satisfied are you with the variety of products available?
(1 star being the lowest rating)

* 19. What products would you like to see more of?
(select all that apply)

* 24. What is your overall experience of the facilities at Bramall Lane?
(1 star being the lowest rating)

* 25. How satisfied are you with the toilet facilities at Bramall Lane?
(1 star being the lowest rating)

* 26. How satisfied are you with the choice and quality of the food and beverages available on match day?
(1 star being the lowest rating)

* 27. How do you find the security/stewards at Bramall Lane? (ie helpfulness, knowledge)
(1 star being the lowest rating)

* 28. Which of the following official Sheffield United channels do you use to view content produced by the club?
(please select all channels that apply)

* 29. What types of content do you feel Sheffield United could improve on or what might be missing in your opinion?
(please enter your comments in the box below)

* 30. Do you have any further comments as a supporter of Sheffield United?
(please enter any feedback on ways we can improve as a club in the box below)