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* 1. When working with your client do you always insist that the client defines their business objectives as well as marketing/communication objectives from the outset?

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* 2. On a scale of 1-10 how important is it for you to track and measure results in terms of specific, tangible business objectives such as increased website traffic, business leads and sales

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* 3. Which measurements do clients request most frequently?

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* 4. Which metrics would you like your clients to be more open with? Please give examples by channel if appropriate

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* 5. On a scales of 1-10 how often do your clients ask you to tack and measure results against less tangible business objectives such as increased awareness?

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* 6. If your answer was below 6... What is the biggest barrier to recommending this?

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* 7. Are clients receptive to your KPI selection suggestions?

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* 8. How do attitudes on KPI implementation differ between B2B and B2C clients in your experience?

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* 9. Where do you think responsibility for achieving objectives lies between the client and an agency? For example, if campaign objectives are achieved but business objectives fall short, where does the fault lie?

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* 10. How do you track and measure at present?

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* 11. Would you prefer to collaborate with your client when writing briefs and setting objectives?

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* 12. During a content briefing session do you mostly get requests for:

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* 13. Have you noticed any new/fresh metrics underpinning recent campaign success measurement?

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* 14. Please complete to receive not only CMA information but for a chance to win £100 in Marks & Spencer vouchers

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