* 1. Do you pay for either Sky, Virgin, NOW, EE, BT or Talktalk?

* 2. If your last answer was no, did you cut your Pay TV service in the last 12 months?

* 3. If your answer was no to question 1, what influenced you to cut your Pay TV service? (Choose all that apply)

* 4. Who is your current Pay TV provider?

* 5. Have you switched providers in the last three months?

* 6. Do you plan to change Pay TV providers in the next six months?

* 7. If your last answer was yes, would you consider keeping your existing Pay TV provider if they allowed you to do the following? (Choose all that apply)

* 8. If increased, what service(s) did you add through your Pay TV provider? (Choose all that apply)

* 9. If decreased, what service(s) provided through your Pay TV provider did you cut? (Choose all that apply)

* 10. On average, how much of your daily TV viewing time is spent watching live TV accessed from your channel guide?

* 11. On average, how much of your daily TV viewing time is spent watching previously recorded/DVR’d TV shows/movies?

* 12. On average, how much of your daily TV viewing time is spent watching OTT/streaming shows from services such as Netflix, Amazon Video, etc?

* 13. Would you like your channel guide to be changed, so that it’s sorted or categorised into groups/lists of TV shows or movies? For example, “What is on Now”, “Because You Watched This,” “Live Sports On Now.”?

* 14. Do you feel it is easy to find something you “want” to watch on TV?

* 15. Do you prefer using individual TV apps to find something to watch (Netflix, etc), or would you prefer a unified guide-like format that combines all of your available content into a single guide (shows all app content (Netflix, etc.) and cable/satellite content)?

* 16. On average, how many video-on-demand (movies offered through your provider) purchases does your household make each month? (Movies purchased from on-demand stations provided by your cable/ satellite provider. Does NOT include Netflix, Redbox, iTunes, etc.)

* 17. Do you use any of these monthly subscription services for movies or TV shows? (Choose all that apply)

* 18. On average per day, how many hours do you watch content on these subscription services?

* 19. How much do you spend each month on subscription services (combined spend on Netflix, Amazon Prime, etc)?

* 20. If you are a Netflix subscriber, which of the below features of Netflix’s service do you find appealing? 
(Choose all that apply)

* 21. If Netflix (or alternative streaming service) offered a FREE TV service, but you were required to watch commercials, would you consider using it?

* 22. If your last answer was yes, how many commercials per 30 minutes would you tolerate?

* 23. Do you rent, or purchase movies from any of the following services? (Choose all that apply)

* 24. On average per week, how many hours do you watch content on pay-per-rental services?

* 25. How much do you spend per month renting movies from these pay-per-rental services?

* 26. Why do you use these third-party rental and/or monthly subscription services like Amazon, iTunes, Netflix, YouTube? (Choose all that apply)

* 27. Do you own any of these streaming devices? (Choose all that apply)

* 28. If yes, have you replaced any set-top boxes in your home with a streaming device, and if so, do you use it to access your cable/satellite service? (Choose all that apply)

* 29. If no, why have you not purchased a streaming device?

* 30. At what email address would you like to be contacted?

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