Do you pay for either Sky, Virgin, NOW, EE, BT or Talktalk?

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* 1. Do you pay for either Sky, Virgin, NOW, EE, BT or Talktalk?

If your last answer was no, did you cut your Pay TV service in the last 12 months?

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* 2. If your last answer was no, did you cut your Pay TV service in the last 12 months?

If your answer was no to question 1, what influenced you to cut your Pay TV service? (Choose all that apply)

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* 3. If your answer was no to question 1, what influenced you to cut your Pay TV service? (Choose all that apply)

Who is your current Pay TV provider?

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* 4. Who is your current Pay TV provider?

Have you switched providers in the last three months?

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* 5. Have you switched providers in the last three months?

Do you plan to change Pay TV providers in the next six months?

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* 6. Do you plan to change Pay TV providers in the next six months?

If your last answer was yes, would you consider keeping your existing Pay TV provider if they allowed you to do the following? (Choose all that apply)

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* 7. If your last answer was yes, would you consider keeping your existing Pay TV provider if they allowed you to do the following? (Choose all that apply)

If increased, what service(s) did you add through your Pay TV provider? (Choose all that apply)

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* 8. If increased, what service(s) did you add through your Pay TV provider? (Choose all that apply)

If decreased, what service(s) provided through your Pay TV provider did you cut? (Choose all that apply)

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* 9. If decreased, what service(s) provided through your Pay TV provider did you cut? (Choose all that apply)

On average, how much of your daily TV viewing time is spent watching live TV accessed from your channel guide?

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* 10. On average, how much of your daily TV viewing time is spent watching live TV accessed from your channel guide?

On average, how much of your daily TV viewing time is spent watching previously recorded/DVR’d TV shows/movies?

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* 11. On average, how much of your daily TV viewing time is spent watching previously recorded/DVR’d TV shows/movies?

On average, how much of your daily TV viewing time is spent watching OTT/streaming shows from services such as Netflix, Amazon Video, etc?

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* 12. On average, how much of your daily TV viewing time is spent watching OTT/streaming shows from services such as Netflix, Amazon Video, etc?

Would you like your channel guide to be changed, so that it’s sorted or categorised into groups/lists of TV shows or movies? For example, “What is on Now”, “Because You Watched This,” “Live Sports On Now.”?

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* 13. Would you like your channel guide to be changed, so that it’s sorted or categorised into groups/lists of TV shows or movies? For example, “What is on Now”, “Because You Watched This,” “Live Sports On Now.”?

Do you feel it is easy to find something you “want” to watch on TV?

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* 14. Do you feel it is easy to find something you “want” to watch on TV?

Do you prefer using individual TV apps to find something to watch (Netflix, etc), or would you prefer a unified guide-like format that combines all of your available content into a single guide (shows all app content (Netflix, etc.) and cable/satellite content)?

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* 15. Do you prefer using individual TV apps to find something to watch (Netflix, etc), or would you prefer a unified guide-like format that combines all of your available content into a single guide (shows all app content (Netflix, etc.) and cable/satellite content)?

On average, how many video-on-demand (movies offered through your provider) purchases does your household make each month? (Movies purchased from on-demand stations provided by your cable/ satellite provider. Does NOT include Netflix, Redbox, iTunes, etc.)

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* 16. On average, how many video-on-demand (movies offered through your provider) purchases does your household make each month? (Movies purchased from on-demand stations provided by your cable/ satellite provider. Does NOT include Netflix, Redbox, iTunes, etc.)

Do you use any of these monthly subscription services for movies or TV shows? (Choose all that apply)

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* 17. Do you use any of these monthly subscription services for movies or TV shows? (Choose all that apply)

On average per day, how many hours do you watch content on these subscription services?

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* 18. On average per day, how many hours do you watch content on these subscription services?

How much do you spend each month on subscription services (combined spend on Netflix, Amazon Prime, etc)?

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* 19. How much do you spend each month on subscription services (combined spend on Netflix, Amazon Prime, etc)?

If you are a Netflix subscriber, which of the below features of Netflix’s service do you find appealing? 
(Choose all that apply)

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* 20. If you are a Netflix subscriber, which of the below features of Netflix’s service do you find appealing? 
(Choose all that apply)

If Netflix (or alternative streaming service) offered a FREE TV service, but you were required to watch commercials, would you consider using it?

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* 21. If Netflix (or alternative streaming service) offered a FREE TV service, but you were required to watch commercials, would you consider using it?

If your last answer was yes, how many commercials per 30 minutes would you tolerate?

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* 22. If your last answer was yes, how many commercials per 30 minutes would you tolerate?

Do you rent, or purchase movies from any of the following services? (Choose all that apply)

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* 23. Do you rent, or purchase movies from any of the following services? (Choose all that apply)

On average per week, how many hours do you watch content on pay-per-rental services?

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* 24. On average per week, how many hours do you watch content on pay-per-rental services?

How much do you spend per month renting movies from these pay-per-rental services?

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* 25. How much do you spend per month renting movies from these pay-per-rental services?

Why do you use these third-party rental and/or monthly subscription services like Amazon, iTunes, Netflix, YouTube? (Choose all that apply)

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* 26. Why do you use these third-party rental and/or monthly subscription services like Amazon, iTunes, Netflix, YouTube? (Choose all that apply)

Do you own any of these streaming devices? (Choose all that apply)

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* 27. Do you own any of these streaming devices? (Choose all that apply)

If yes, have you replaced any set-top boxes in your home with a streaming device, and if so, do you use it to access your cable/satellite service? (Choose all that apply)

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* 28. If yes, have you replaced any set-top boxes in your home with a streaming device, and if so, do you use it to access your cable/satellite service? (Choose all that apply)

If no, why have you not purchased a streaming device?

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* 29. If no, why have you not purchased a streaming device?

At what email address would you like to be contacted?

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* 30. At what email address would you like to be contacted?

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