What do you think of influencers?

Influencer* marketing is an unstoppable force in the industry. We want you to help us learn more about the relationship between influencers and brands.

Complete the short survey and as a thanks we'll enter you into a prize drawer to win a £100 John Lewis voucher. We'll use these findings in PRWeek's September issue.

T&Cs apply.

Question Title

* 1. Influencer work is best handled by…

earned media (PR) specialists

Other disciplines (eg: advertising, media, digital marketing)

Other (please specify)

Question Title

* 2. On a scale of one to five, with one being ‘not at all’ and five being ‘hugely’, to what extent to you agree with the following statements? (Rank the following options 1-5)

Influencers offer good value for money

Influencer campaigns cannot run in isolation and need to be backed by classic earned media or bought media activity

My organisation plans to devote more money and time to influencer campaigns in the coming year

Influencers are now broadly as important as journalists in my organisation’s campaigns

I trust influencers to work within regulations and guidelines around commercial activity (eg: the guidelines from the ASA)

I’m confident about my organisation’s or ability to measure the effectiveness of influencer campaigns (or the ability of my agency/agencies to do so)

Question Title

* 3. Please describe the tools and processes you use to measure the impact of influencer activity.

Question Title

* 4. Please name one or more influencer-led campaign that you admire (not your own), and state why.

Thank you for completing the survey. To help build on our research and so we can enter you in a prize draw to win our exclusive prize, please provide us with contact details and information on your role.

What do you think of influencers?

Question Title

* 1. Influencer work is best handled by…

Question Title

* 2. On a scale of one to five, with one being ‘not at all’ and five being ‘hugely’, to what extent to you agree with the following statements? (Rank the following options 1-5)

Question Title

* 3. Please describe the tools and processes you use to measure the impact of influencer activity.

Question Title

* 4. Please name one or more influencer-led campaign that you admire (not your own), and state why.

Question Title

* 5. First name

Question Title

* 6. Last name

Question Title

* 7. Job title

Question Title

* 8. Company

Question Title

* 9. email address

Question Title

* 10. Phone number