Exploring a more sustainable model of fashion consumption.

This survey aims to discover more about the modern female consumer's attitudes towards rental and subscription companies in fashion, in order to answer the following questions:

Would the more sustainable subscription/rental model of fashion consumption be preferred, due to increasing travel of millennials and decreased interest in owning material goods?

Or, do consumers prefer to own clothing and form emotional attachments to their garments?

This survey should take 5-10 minutes to complete and your time is much appreciated.

All answers will remain anonymous and confidential, and will be used solely for the personal and non-commercial purposes of putting together an academic market research report. This report will be on exhibition at Graduate Fashion Week 2019 and may be used subsequently in job interviews.

Thank you in advance for participating!

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* 1. Demographic questions:

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* 2. Do you prefer to spend money on material goods such as fashion, or experiences such as travel?
Please drag the slider to show your preference.

Material Goods Both Experiences
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 3. When travelling, what are the biggest issues you face regarding clothing?

Please check all that apply.

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* 4. Please rate the following statements based on your attitudes regarding fashion consumption.

  Highly Agree Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Disagree Highly Disagree
Fashion should become a more sustainable industry so I make a conscious effort to do my part
The fashion industry is not sustainable but I cannot make a difference on my own
I rarely discard of/recycle/sell my clothing as it often has emotional value to me
I often share clothing with my friends/family
I like the idea of renting garments each month through a subscription service
I dislike borrowing or renting clothing and prefer to keep my wardrobe personal
I would not be willing to pay a subscription fee for clothing I cannot keep
I rarely buy new garments as I often can't justify the purchase, i.e. 'would I wear this enough?'
I often cannot justify spending more money on a garment and good value for money means a lot to me
I own too much clothing
I often forget about items in my wardrobe
I become quickly bored by a new garment
I find the upkeep of clothing tiresome - i.e. laundry, mending clothing

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* 5. Do you ever develop an emotional attachment to garments?

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* 6. On average, how many times do you wear a 'unique' garment before you decide to dispose of/sell/recycle it?

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* 7. Have you ever rented clothing before?

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* 8. What is the most you would be willing to pay for a subscription service that delivers a handful of high-end, uniquely designed garments for you to wear each month before returning to the company for cleaning/etc. before the next customer can enjoy?

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* 9. How much do you prefer to dress in your own individual style, as opposed to following 'fast fashion' trends and blending in?

Please check all the statements you identify/agree with.

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* 10. This final question is about your attitudes to fashion subscription/rental services.

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