The Great Rioja Survey

Rioja is Spain’s flagship wine region and the UK remains Rioja’s largest export market. This survey is looking to explore how Rioja performs for your business and where you see growth over the coming months. 
As an incentive to complete this survey Wines from Rioja is offering you the chance to win a meal for two at a leading Spanish restaurant, with Rioja to accompany the meal. 
 

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* 1. Which of these best describes your role in the wine trade

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* 2. Which of the following age range is the typical Rioja consumer in your outlet

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* 3. Which of the following is relevant for the typical Rioja consumer in your outlet

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* 4. Of the Riojas you currently list, how many are:

  Number
Unoaked white
Oaked white
Rosado
Joven
Crianza
Reserva
Gran Reserva
Modern generic red

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* 5. Which style of Rioja sells best in your outlet? Or outlets you supply or consult to? 

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* 6. Of the best known wine regions, which is the most popular with your customers or accounts? 

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* 7. Off trade only- within which price band do the majority of your wines sell? (If applicable)

  Price band
Off trade

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* 8. On trade only- within which price band do the majority of your wines sell? (if applicable) 

  Price band 
On trade 

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* 9. Off trade only- within which price band do the majority of your Rioja wines sell? (If applicable)

  Price band
Off trade

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* 10. On trade only- within which price band do the majority of your Rioja wines sell? (If applicable) 

  Price band 
On trade 

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* 11. What proportion of your red wine sales are Rioja, and what proportion of your white wine sales are Rioja? (If applicable)

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* 12. In the last three years, how have the different Rioja categories performed in your opinion / in your business?

  Strongly agree Agree Neither agree nor disagree  Disagree  Strongly disagree  Don't know 
Unoaked white
Oaked white
Rosado
Joven
Crianza
Reserva
Gran Reserva
Modern generic red

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* 13. Have you recently added any Rioja to your wine list and do you have plans to add any more? If so, which?

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* 14. In your opinion, what is the ideal number of Rioja wines to stock in your type of outlet?

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* 15. Have you noticed any significant changes in consumers behaviour when it comes to Rioja wine buying in the last few years? (choose up to three of the following options)

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* 16. Which Rioja category do you think holds most future potential?

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* 17. What should Rioja be doing to maximise white wine sales? (choose up to three of the following options)

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* 18. What should Rioja be doing to drive sales of wines at higher price points? (choose up to three of the following options)

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