Diageo: The future of digital commerce

Welcome to the application form for the Diageo innovation pitch at MAD//Fest London on 7-8 July. The deadline for submissions is 18 June.

The brief
As one of the world’s largest distillers, Diageo is looking for partners and technologies that can enable their brands to create world-leading digital commerce experiences.  Diageo is looking for solutions that will help their brands to create more personalised, relevant and value adding experiences, ultimately resulting in higher shopper satisfaction and conversion. Diageo is not only looking at the e-commerce solutions of the future but at all digital purchasing options for their brands, from D2C to omni-channel journeys like click and collect, on-demand, quick commerce, voice commerce or digital commerce business models.  

We’re looking for innovative startups that can apply their technology to Diageo. To be considered for this Mad//Fest startup challenge, your company should be less than 6 years old, have fewer than 30 employees and less than £7M investment. To support in developing your proposal, we suggests you focus on one or more of Diageo’s iconic brands, including Johnnie Walker, Guinness, Baileys, Smirnoff, Captain Morgan etc.

Eligibility criteria + costs
This pitch is open for start-ups and scale-ups. Whilst there is no cost to enter, if you are selected you must take a discounted startup exhibition package at the MAD//Fest 'House of Innovation' - a showcase area for innovative new firms to connect with brands. For more information about costs, please contact nadine.shone@co-cubed.com
By entering, you confirm that if selected, you are available to pitch at MAD//Fest London on 7-8 July.

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* 1. First name

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* 2. Last name

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* 3. Job title

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* 4. Company Name

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* 5. Business email address (no gmail etc)

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* 6. Company URL

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* 7. Mobile number

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* 8. What kind of company are you?

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* 9. Which of the following best describes your business?

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* 10. In 250 words or less please tell us about your idea/solution and why it would address the challenge

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