British bike shops Question Title * 1. How has the competition in the marketplace developed for bricks and mortar bike shops in the last five years? It's become a lot more competitive It's a bit more competitive No change It's a bit less competitive It's a lot more competitive OK Question Title * 2. What are the biggest pressures on independent bike shops like yours? You can pick more than one Competition from online retailers Meeting increasing demand Generally tough economic environment Finding talented staff Adapting to changes in the market Pressure from distributors Keeping prices low Keeping margins healthy Range of products now avaialable How much stock to carry Having a unique offering Other (please specify) OK Question Title * 3. How has your business changed over the last five years? Expanded into online sales A greater focus on workshop services Offering click-and-collect services Expanded into cafe or other related business More high-end focus More MTB focus More road bike focus Expanded into training Expanded into physio services More e-Bikes Other (please specify) OK Question Title * 4. In the past two years have you ever come close to closing? Yes, several times Once No, never OK Question Title * 5. How have your customers changed over the last five year? They tend to be older They tend to be younger They tend to be more informed They tend to be less informed They tend to spend more they tend to spend less OK Question Title * 6. What do you find is the most effective way of customers finding out about your shop? Local advertising Online advertising Recommendations of friends Recommendations from local cycling clubs They pass the shop (location) Social media OK Question Title * 7. What things do you do to support your local cycling scene? We run regular club rides at the shop We sponsor local riders We offer local club(s) discount deals Nearly all staff are members of local clubs We offer mechanical support at local events Nothing Other (please specify) OK Question Title * 8. Does your business use social media? If so, which? No Instagram Facebook Twitter Snapchat YouTube OK Question Title * 9. Your responses are anonymous. However, if you're happy for a member of Cycling Weekly's editorial team to contact you to follow up in more detail about some of the issues in this survey please leave your details below. Name Company City/Town Email Address Phone Number OK DONE