SurveyMonkey Logo
Plans and Pricing

How to embed SurveyMonkey surveys into your WordPress website

WordPress powers nearly a quarter of the world’s websites. So we thought it made perfect sense to help WordPress users make the most of all that SurveyMonkey has to offer, by ensuring the two work seamlessly together. Like with a WordPress survey plugin, you can embed your surveys into a post or page to gather valuable data from your website visitors, all without disturbing their browsing experience. And, even better, it’s easy to do­—no web developer skills required! We’ll show you how, step by step.

Create your survey

First things first: you need to create your survey for WordPress. Start in SurveyMonkey as you would normally. Naturally, you can survey people about all sorts of things, from gathering feedback on your website to measuring customer satisfaction. Check out a range of different survey types, along with sample templates and questions. Or see how to get started with creating a survey.

Choose an embedded or popup survey

Next, you need to choose whether you’d like to embed your survey into your website (page or blog post), or whether you’d prefer to have the survey display as a popup. If neither of these are quite right, you also have the option of using a popup invitation, inviting users to follow a link to a survey, rather than displaying it on your website. This can be handy for lengthier or more involved surveys.

Embed your survey directly into a WordPress page or post

This is a great option for asking visitors their opinions of your website while they’re on it, making sure their feedback is pertinent and up to date. It’s also useful for collecting website bug reports, encouraging newsletter or email list signups and hosting Contact Us or customer service request forms. Here’s how you do it:

  1. Head to the Collect Responses tab and click the +New Collector button at the top right
  2. Select Website Collector from the drop down menu.
  3. Choose Embedded Survey
  4. Customise survey options like the width, height and border colour, and whether respondents see a thank you page and survey expiry dates
  5. Copy the code provided and head over to WordPress, where you paste it into the relevant page or post (adding a block or module of code, or switching to text editor, depending on your setup)
  6. Preview your survey to make sure it’s looking just how you want it to

Display your survey in a popup on your WordPress site

  1. A popup is useful if your survey doesn’t really fit in with your site’s content. It also means you can ask all website users to complete the survey, rather than just those that happen to browse to a specific part of your website. Here’s how you do it:
  2. Head to the Collect Responses tab and click the +New Collector button at the top right
  3. Select Website Collector from the drop down menu.
  4. Choose Popup Survey
  5. Customise survey options like the width, height and border colour, and whether respondents see a thank you page and survey expiry dates
  6. Adjust the Sample Rate to randomly select a percentage of website visitors who will see the survey popup
  7. Copy the code provided and head over to WordPress, where you paste it into the relevant page or post (adding a block or module of code, or switching to text editor, depending on your setup)
  8. Preview your survey to make sure it’s looking just how you want it to

Why embed a survey into your website?

Your organisation’s website is like a conversation with your customers or clients. But like any good conversation, it should never be just one-sided. Incorporating surveys into your WordPress site is an excellent way of gathering that all-important customer feedback, whether it’s about your sales packages, customer satisfaction or market research. It’s also the perfect opportunity for carrying out a website feedback survey, since perceptions, thoughts and experiences will be fresh in your users’ minds. Plus, because you’re asking people who are already on your site, you don’t need to track down your target audience.

What’s more, there’s no need to be worried about ad blockers. Our Javascript is supported by the most popular WordPress plugins and browser extensions, including AdBlock Plus, meaning your survey won’t be mistakenly identified as an ad and will display when it’s meant to. Plus, our popup surveys track cookies to make sure they don’t appear to the same person multiple times. And you can also make sure your surveys look the part by adding your own branding to our white label surveys.

We mentioned earlier that embedding SurveyMonkey surveys into your website was like using a WordPress survey plugin. And indeed it is, since a plugin is essentially a piece of software code that extends the capabilities of a program or application. But you won’t find SurveyMonkey on the official WordPress plugin directory. Instead, you take the code generated by SurveyMonkey and add it to your WordPress site. Why have we done things this way? Well, there are a few advantages to this approach. For example, it’s one less plugin to update. There aren’t any compatibility issues with other plugins or themes. And it won’t slow your site down. So, enjoy the best of both worlds—embed your survey into your website.

Happy surveying!

NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.

See how SurveyMonkey can power your curiosity